Social advertising is an important channel for most retailers. Today’s consumers are online, mobile, and social. And they expect their favorite brands to be so as well.  Retailers who are succeeding in social marketing are using these platforms to build exceptional customer experiences, provide customer service, and engage with younger generations such as Millennials and...Read More

Email’s popularity remains undisputed.  Nearly everyone uses it – in fact, 92% of online adults use email, with 61% using it on an average day. (source) As a marketing channel, ROI tops the chart with a huge return on investment. For every $1 you spend on email marketing, you can expect an average return of...Read More

Personalization has completely changed marketing strategies and today’s consumers are increasingly looking for personalized experiences in many of their brand interactions. Delivering the types of personalized experiences consumers crave requires a fine balance of using both data and technology to understand consumers and communicate with messaging they are most apt to respond to. However, not...Read More

More consumers today are shopping online and the line between brick-and-mortar and online stores is becoming blurrier as consumers increasingly head to digital channels to complete their purchases.  In a recent survey by Bizreel (2021), the statistics prove that ecommerce is being embraced by an increasing number of consumers.  Check out some of their great...Read More

Brands who provide winning customer experiences outperform their competitors.  You may have heard this before but now so more than ever, we are seeing alarming statistics proving this point.  The pandemic has altered consumer shopping behaviors forever – consumers are shopping online and even after we settle into a new normal, many consumers have stated...Read More

Customer experiences can power a brand’s competitive difference, drive customer acquisition and engagement, and boost retention. With COVID-19, the importance of the customer experience is more important than ever.  But what do today’s consumers now expect? And are brands delivering? Brands and consumers have had to quickly adapt to a digital-first reality. Consumers are engaging...Read More

Contact us to learn about Porch Group Media’s MoverTech Marketing Solutions.  Complete this form for more information. Looking for more great resources? Moving triggers consumers to buy new products and services, as well as re-evaluate their current relationships with brands. As a result, these “new movers” provide brands across industries with valuable customer acquisition and...Read More

The great shift in consumer behavior, brought on by the pandemic, has left many brands wondering what the new normal will look like post-pandemic. Just a few months into Covid-19, we saw consumers flocking to online shopping and ecommerce alternatives as a result of lock-downs and store closures.  Now, about a year later, with uncertainty...Read More

Email marketing continues to be a top performing channel for marketers.  Year after year, email outperforms other marketing channels in terms of ROI, customer acquisition and retention. Take a look at some of these recently published statistics in our recent blog post. For every dollar brands invest in email marketing, they receive 42 dollars in...Read More

Consumers today are choosing businesses who take the time to know them and who care about their needs.  A customer-first strategy is centered around customers and providing a suite of services, products and experiences that surprise and delight, foster loyalty, and boost lifetime value. Research by Deloitte and Touche found that customer-centric companies were 60%...Read More