Approximately 31 million people move within the United States each year, and these new movers are known for their significant spending habits. During the moving process, new movers make numerous purchase decisions, spending about $11,000 on products and services. This includes everything from home furnishings and appliances to utility setups and moving services. They also...Read More
Home renovation has taken off the past few years with many Americans stuck at home due to Covid. According to a survey by Bid-on-Equipment, 89% of homeowners made some type of improvement to their home in 2021. Here is the list of top home improvement projects: Exterior Improvements – 86% of homeowners made improvements to...Read More
Approximately 31 Million people move in America every year. They represent a highly lucrative audience who are making numerous purchase decisions, spending approximately $11,000 for products and services during the move. They are also making an overwhelming percentage of their purchase decisions before the move occurs. For example, 47% of consumers are changing their bank...Read More
Approximately 31 Million people move in America every year. And no matter their age, whether they are buying or renting, moving in-state or across town, they all have one thing in common – movers are spending big on products and services for their home. According to the New Mover Trends Report from Porch and Porch Group...Read More
Americans move more frequently than people in almost every other place in the world. According to data from the U.S. Census Bureau, the average person in the United States moves residences more than 11 times in his or her lifetime. So why do people move? According to the 2021 New Mover Trends Report from Porch Group Media, Americans...Read More
This transcript has been adapted from the webinar, Why Your Brand Should Invest in New Mover Marketing. Larisa: Good afternoon everyone. Thanks for joining our webinar today. My name is Larisa Bedgood, and I’m the VP of Marketing here at Porch Group Media. Today, we’ll be discussing why your brand should invest in new mover...Read More
Email marketing remains one of the most used and most cost-effective marketing channels. When done properly, email has the potential to skyrocket your sales, generate new customers, reactivate former clients, and boost retention. And email marketing has a return on investment (ROI) of $42 for every $1 spent so for every $1 you spend on...Read More
By Marketing Charts Moving almost always entails incurring expenses – and a lot of the time those expenses are more than anticipated. A recent report [download page] from Porch Group Media and Porch looks at what items and services new movers are buying when they move and what would entice them to try a new brand or...Read More
Consumer shopping behaviors have shifted radically in response to the pandemic, higher prices, and low inventory from shipping and manufacturing strains. In turn, brands have responded with rapid digital transformation to meet the changing needs of today’s shoppers. As you consider your marketing strategies in 2022, here’s a look at 25 stats on the state...Read More
Updated for 2022 Digital channels and usage continue to grow. Consumers use multiple online channels when researching and purchasing and often traverse between devices when they do so. Marketers are inundated by more types of digital data and are continually adjusting their strategies to ingest more data and to improve their marketing execution. While we...Read More
