Article originally appeared on Marketing Charts. The national mover rate has been on a fairly steady decline over the past 35-40 years to a record low, but even so, 8.4% of Americans (or about 27.1 million) moved last year, per the Census Bureau. Past research has shown that people going through life changes make attractive targets for...Read More
Gen Z New Mover Report Gen Z refers to the current generation, who according to the Pew Research Center, consists of people born between 1997 and 2012. The oldest of this generation are now turning 25 years of age, marking a time when many are now out of college, getting married, and beginning to...Read More
Gen X New Mover Report Gen X, or Generation X, is the demographic group of people born between the mid-1960s to 1980. As of 2022, they are between 42 and 57 years old. Like every generation, this demographic is marked by a unique set of characteristics, traits, and values. New research from Porch Group...Read More
Purchasing a home is one of the biggest investments a consumer makes, unleashing a flurry of economic and spend activity. In fact, movers represent a $170B audience as they spend across numerous products and services before and after the move. Take a look at this list of home-buying statistics for 2022 for more insight into...Read More
by Anders Ekman, President of Porch Group Media, a Porch Company Article originally appeared on Solar Builder Approximately 27 million people reported moving within the United States in 2021, and these moversspent billions of dollars per year on numerous products and services. They open their wallets forhome improvement, furniture, home décor and, yes, solar. The...Read More
Approximately 31 Million people move in America every year, spending approximately $11,000 for products and services during the move. Check out these top moving statistics and trends by state, as featured in the ProMoverReviews 2022 Report: Alabama: People who immigrate to the US from other countries are least likely to settle in Alabama, of any state....Read More
Movers are not only a high-spending group, they are also in a transitional stage which makes them more open to developing new brand loyalties. The move represents an incredible opportunity for brands across industries to acquire new customers. Identifying movers and reaching them across the channels they prefer is the first step. Once you have...Read More
Home renovation has taken off the past few years with many Americans stuck at home due to Covid. According to a survey by Bid-on-Equipment, 89% of homeowners made some type of improvement to their home in 2021. Here is the list of top home improvement projects: Exterior Improvements – 86% of homeowners made improvements to...Read More
Approximately 31 Million people move in America every year. They represent a highly lucrative audience who are making numerous purchase decisions, spending approximately $11,000 for products and services during the move. They are also making an overwhelming percentage of their purchase decisions before the move occurs. For example, 47% of consumers are changing their bank...Read More
Approximately 31 Million people move in America every year. And no matter their age, whether they are buying or renting, moving in-state or across town, they all have one thing in common – movers are spending big on products and services for their home. According to the New Mover Trends Report from Porch and Porch Group...Read More
Home Factors 