Purchasing a home is one of the biggest investments a consumer makes, unleashing a flurry of economic and spend activity. In fact, movers represent a $170B audience as they spend across numerous products and services before and after the move. Take a look at this list of home-buying statistics for 2022 for more insight into...Read More

by Anders Ekman, President of Porch Group Media, a Porch Company Article originally appeared on Solar Builder Approximately 27 million people reported moving within the United States in 2021, and these moversspent billions of dollars per year on numerous products and services. They open their wallets forhome improvement, furniture, home décor and, yes, solar. The...Read More

Approximately 31 Million people move in America every year, spending approximately $11,000 for products and services during the move. Check out these top moving statistics and trends by state, as featured in the ProMoverReviews 2022 Report: Alabama: People who immigrate to the US from other countries are least likely to settle in Alabama, of any state....Read More

Movers are not only a high-spending group, they are also in a transitional stage which makes them more open to developing new brand loyalties. The move represents an incredible opportunity for brands across industries to acquire new customers. Identifying movers and reaching them across the channels they prefer is the first step. Once you have...Read More

Home renovation has taken off the past few years with many Americans stuck at home due to Covid. According to a survey by Bid-on-Equipment, 89% of homeowners made some type of improvement in 2021. Here is the list of top home improvement projects: Exterior Improvements – 86% of homeowners made improvements to the exterior of...Read More

Approximately 31 million people move in America every year. They represent a highly lucrative audience who are making numerous purchase decisions, spending approximately $11,000 for products and services during the move. They are also making an overwhelming percentage of their purchase decisions before the move occurs. For example, 47% of consumers are changing their bank...Read More

Approximately 31 million people move in America every year. And no matter their age, whether they are buying or renting, moving in-state or across town, they all have one thing in common – movers are spending big on products and services for their home. According to the New Mover Trends Report, movers spend approximately $11,000...Read More

According to the New Mover Trends Report, Americans moved for numerous reasons. However, upsizing to a bigger home topped the list for 35% of new movers. Check out the full list below:Read More

Email marketing remains one of the most used and most cost-effective marketing channels.  When done properly, email has the potential to skyrocket your sales, generate new customers, reactivate former clients, and boost retention. And email marketing has a return on investment (ROI) of $42 for every $1 spent so for every $1 you spend on...Read More

By Marketing Charts Moving almost always entails incurring expenses – and a lot of the time those expenses are more than anticipated. A recent report [download page] from Porch Group Media and Porch looks at what items and services new movers are buying when they move and what would entice them to try a new brand or...Read More