Larisa Bedgood | Porch Group Media

Jun

Gen X New Mover Report

June 1, 2022Larisa BedgoodBlog, Mover Marketing, MoverTech

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Gen X New Mover Report Gen X, or Generation X, is the demographic group of people born between the mid-1960s to 1980. As of 2022, they are between 42 and 57 years old. Like every generation, this demographic is marked by a unique set of characteristics, traits, and values. New research from Porch Group...

Mar

32 Must-Know Home Buying Statistics for 2022

March 30, 2022Larisa BedgoodBlog, Mover Marketing, MoverTech

Purchasing a home is one of the biggest investments a consumer makes, unleashing a flurry of economic and spend activity. In fact, movers represent a $170B audience as they spend across numerous products and services before and after the move. Take a look at this list of home-buying statistics for 2022 for more insight into...

Mar

A secret to home solar sales? Pre-movers

March 29, 2022Larisa BedgoodBlog, Mover Marketing, MoverTech

by Anders Ekman, President of Porch Group Media, a Porch Company Article originally appeared on Solar Builder Approximately 27 million people reported moving within the United States in 2021, and these moversspent billions of dollars per year on numerous products and services. They open their wallets forhome improvement, furniture, home décor and, yes, solar. The...

Mar

Top Moving Trends by State

March 24, 2022Larisa BedgoodBlog, Mover Marketing, MoverTech

Approximately 31 Million people move in America every year, spending approximately $11,000 for products and services during the move. Check out these top moving statistics and trends by state, as featured in the ProMoverReviews 2022 Report: Alabama: People who immigrate to the US from other countries are least likely to settle in Alabama, of any state....

Mar

Top 5 Enticements to Encourage New Movers to Try a New Brand

March 21, 2022Larisa BedgoodBlog, Mover Marketing, MoverTech

Movers are not only a high-spending group, they are also in a transitional stage which makes them more open to developing new brand loyalties. The move represents an incredible opportunity for brands across industries to acquire new customers. Identifying movers and reaching them across the channels they prefer is the first step. Once you have...

Mar

The 11 Most Popular Home Improvements of 2021

March 10, 2022Larisa BedgoodBlog, Mover Marketing, MoverTech

Home renovation has taken off the past few years with many Americans stuck at home due to Covid. According to a survey by Bid-on-Equipment, 89% of homeowners made some type of improvement to their home in 2021. Here is the list of top home improvement projects: Exterior Improvements – 86% of homeowners made improvements to...

Mar

Top Services New Movers Purchase in the First 12 Months

March 9, 2022Larisa BedgoodBlog, Mover Marketing, MoverTech

Approximately 31 Million people move in America every year. They represent a highly lucrative audience who are making numerous purchase decisions, spending approximately $11,000 for products and services during the move. They are also making an overwhelming percentage of their purchase decisions before the move occurs. For example, 47% of consumers are changing their bank...

Mar

Top Items New Movers Purchase in the First 12 Months

March 7, 2022Larisa BedgoodBlog, Mover Marketing, MoverTech

Approximately 31 Million people move in America every year. And no matter their age, whether they are buying or renting, moving in-state or across town, they all have one thing in common – movers are spending big on products and services for their home. According to the New Mover Trends Report from Porch and Porch Group...

Mar

Top 13 Reasons for Moving in 2021

March 2, 2022Larisa BedgoodBlog, Mover Marketing, MoverTech

Americans move more frequently than people in almost every other place in the world. According to data from the U.S. Census Bureau, the average person in the United States moves residences more than 11 times in his or her lifetime. So why do people move? According to the 2021 New Mover Trends Report from Porch Group Media, Americans...

Feb

Why Your Brand Should Invest In New Mover Marketing

February 24, 2022Larisa BedgoodBlog, Mover Marketing

This transcript has been adapted from the webinar, Why Your Brand Should Invest in New Mover Marketing. Larisa: Good afternoon everyone. Thanks for joining our webinar today. My name is Larisa Bedgood, and I’m the VP of Marketing here at Porch Group Media. Today, we’ll be discussing why your brand should invest in new mover...

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