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Larisa Bedgood
the power of direct mail
13
Feb

The Power of Direct Mail

February 13, 2023, , , ,
Personalization in advertising is now easier than ever. Utilizing companies like Welcome Wagon, help to focus direct mail marketing efforts into the hands of the right people in your community. Adding direct mail to your current marketing strategy will lift your performance overall. Luci: There’s a couple things here when we talk about personalization...
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08
Feb

25 Amazing Statistics on How Consumers Shop for Cars

February 8, 2023,
1. 68% of consumers say they will do most or all of their vehicle purchase process online in the future. 80% think it’s a good or great idea to buy entirely online. (Cox Automotive) 2. When researching online, 46% of car shoppers use multiple devices. (Autotrader) 3. 38% of current car shoppers expect to...
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introduction to welcome wagon
01
Feb

Introduction to Welcome Wagon

February 1, 2023, , , ,
Welcome Wagon introduces local movers, new homeowners, renters, and other people in communities to businesses in their area of all sizes. Businesses can leverage their reach by getting their marketing pieces physically into the hands of these individuals and families through direct mail. Luci: I’m excited to have a new guest today with us,...
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marketing trends furniture industry
30
Jan

Top 6 Marketing Trends in the Furniture Industry

January 30, 2023,
You may remember the days of flipping through a furniture catalogue or browsing showrooms, but the way we shop for furniture has undergone a seismic shift. Today’s furniture shopper is a digital nomad, effortlessly navigating the online world to find their perfect piece. From Instagram-worthy inspiration to in-depth customer reviews, they’re armed with information....
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customer data integration
26
Jan

What is Customer Data Integration (CDI)?

January 26, 2023,
Knowing how to harness the power of data is vital for staying competitive, innovative, and relevant in the marketplace. To leverage data intelligently, customer data integration (CDI) is an important strategy for businesses aiming to take advantage of data-driven intelligence. What is Customer Data Integration? Customer data integration involves the collection, cleaning, and analysis...
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Email Reactivation Tips
12
Jan

Reactivation Emails: Why You Need to Re-engage Inactive Subscribers

January 12, 2023
Email is one of the most effective digital marketing channels for customer retention, while also serving as the foundation of the marketing-to-sales funnel for many marketers across industries. However, 22.5% of your email subscribers will go inactive each year. Given that numerous studies demonstrate that opt-in consumers are more profitable than those who cannot...
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in-market insights automotive companies
13
Dec

In Market Insights for Automotive Companies

December 13, 2022, , ,
Welcome to the Movers and Shakers podcast. Join us as industry leaders and experts discuss important marketing topics and share actionable insights and unique perspectives on the latest marketing, strategies, technology, and trends. *This content has been adapted from our Movers and Shakers podcast. Luci: What kind of in-market insights do you have for...
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Moving Trends
12
Dec

Americans Say They Can’t Afford to Move — And Can’t Afford to Stay

December 12, 2022
New survey on real estate from The Harris Poll Thought Leadership Practice shows people considering drastic moves to solve housing market dilemma Source: Harris Poll – Americans want to be homeowners, but feel they can’t afford to buy — most agree “the American dream of owning a home is dead.” But they also feel that they...
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Measuring Marketing Success
06
Dec

Measuring Marketing Success

December 6, 2022, , ,
Welcome to the Movers and Shakers podcast. Join us as industry leaders and experts discuss important marketing topics and share actionable insights and unique perspectives on the latest marketing, strategies, technology, and trends. *This content has been adapted from our Movers and Shakers podcast. Luci: Porch Group Media has already driven some really powerful...
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shift audience planning to media planning
29
Nov

The Shift from Media Planning to Audience Planning

November 29, 2022, , ,
Welcome to the Movers and Shakers podcast. Join us as industry leaders and experts discuss important marketing topics and share actionable insights and unique perspectives on the latest marketing, strategies, technology, and trends. *This content has been adapted from our Movers and Shakers podcast. Luci:Todd, we talked a few weeks ago about privacy and...
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