By

Larisa Bedgood
Why Marketers Use Direct Mail
With digital channels dominating the advertising landscape, you may be asking yourself: Is direct mail still a relevant channel? With 9 out of 10 consumers engaging with promotional mail, direct mail remains a highly effective marketing channel. And marketers agree with 76% of marketers stating that direct mail is more effective than people think....
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introduction to welcome wagon
Welcome Wagon introduces local movers, new homeowners, renters, and other people in communities to businesses in their area of all sizes. Businesses can leverage their reach by getting their marketing pieces physically into the hands of these individuals and families through direct mail. Luci: I’m excited to have a new guest today with us,...
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customer data integration
Knowing how to harness the power of data is vital for staying competitive, innovative, and relevant in the marketplace. To leverage data intelligently, customer data integration (CDI) is an important strategy for businesses aiming to take advantage of data-driven intelligence. What is Customer Data Integration? Customer data integration involves the collection, cleaning, and analysis...
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Email Reactivation Tips
Email is one of the most effective digital marketing channels for customer retention, while also serving as the foundation of the marketing-to-sales funnel for many marketers across industries. However, 22.5% of your email subscribers will go inactive each year. Given that numerous studies demonstrate that opt-in consumers are more profitable than those who cannot...
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in-market insights automotive companies
Welcome to the Movers and Shakers podcast. Join us as industry leaders and experts discuss important marketing topics and share actionable insights and unique perspectives on the latest marketing, strategies, technology, and trends. *This content has been adapted from our Movers and Shakers podcast. Luci: What kind of in-market insights do you have for...
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Moving Trends
New survey on real estate from The Harris Poll Thought Leadership Practice shows people considering drastic moves to solve housing market dilemma Source: Harris Poll – Americans want to be homeowners, but feel they can’t afford to buy — most agree “the American dream of owning a home is dead.” But they also feel that they...
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Measuring Marketing Success
Welcome to the Movers and Shakers podcast. Join us as industry leaders and experts discuss important marketing topics and share actionable insights and unique perspectives on the latest marketing, strategies, technology, and trends. *This content has been adapted from our Movers and Shakers podcast. Luci: Porch Group Media has already driven some really powerful...
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shift audience planning to media planning
Welcome to the Movers and Shakers podcast. Join us as industry leaders and experts discuss important marketing topics and share actionable insights and unique perspectives on the latest marketing, strategies, technology, and trends. *This content has been adapted from our Movers and Shakers podcast. Luci:Todd, we talked a few weeks ago about privacy and...
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Insights into Renters
Welcome to the Movers and Shakers podcast. Join us as industry leaders and experts discuss important marketing topics and share actionable insights and unique perspectives on the latest marketing, strategies, technology, and trends. *This content has been adapted from our Movers and Shakers podcast. Luci:Michelle, tell us about the expansion from the homeowner to other...
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Leveraging First-Party Data and the Homeowner Segment
Welcome to the Movers and Shakers podcast. Join us as industry leaders and experts discuss important marketing topics and share actionable insights and unique perspectives on the latest marketing, strategies, technology, and trends. *This content has been adapted from our Movers and Shakers podcast. Luci:Todd, we talked a few weeks ago about privacy and the...
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