By

Larisa Bedgood
how to get started with ctv advertising
In recent years, the way people watch television has undergone a significant shift. Connected TV (CTV) has become a popular choice for consumers as it allows them to stream their favorite shows and movies on demand without the limitations of traditional TV broadcasting. This shift has also created new opportunities for advertisers to reach...
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is connected tv advertising right for you
Time spent watching traditional TV has been on the decline for some time now. And while linear is not dead, streaming is quickly gaining momentum and taking over. Streaming is on the Rise In fact, according to Insider Intelligence, 2023 will be the first year that U.S. consumers will watch more video on digital...
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How to Measure the Efficacy of Direct Mail Campaigns
When a customer is willing to share their new customer data, analyzing their results offers a keen insight into the attribution of marketing efforts. We can watch how direct mail is backing up digital efforts by tracking dates from the beginning of the campaign through the purchase. The more data captured early on, the...
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the power of direct mail
Personalization in advertising is now easier than ever. Utilizing companies like Welcome Wagon, help to focus direct mail marketing efforts into the hands of the right people in your community. Adding direct mail to your current marketing strategy will lift your performance overall. Luci: There’s a couple things here when we talk about personalization...
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1.  Over 90% of car buyers conducted extensive online research before visiting a dealership. (Forrester) 2. Over 70% of car shoppers used at least two devices (such as smartphones, tablets, and laptops) throughout their research process. This omnichannel approach highlights the importance of a seamless digital experience across all platforms for automotive brands. (Statista)...
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introduction to welcome wagon
Welcome Wagon introduces local movers, new homeowners, renters, and other people in communities to businesses in their area of all sizes. Businesses can leverage their reach by getting their marketing pieces physically into the hands of these individuals and families through direct mail. Luci: I’m excited to have a new guest today with us,...
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marketing trends furniture industry
You may remember the days of flipping through a furniture catalogue or browsing showrooms, but the way we shop for furniture has undergone a seismic shift. Today’s furniture shopper is a digital nomad, effortlessly navigating the online world to find their perfect piece. From Instagram-worthy inspiration to in-depth customer reviews, they’re armed with information....
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customer data integration
Knowing how to harness the power of data is vital for staying competitive, innovative, and relevant in the marketplace. To leverage data intelligently, customer data integration (CDI) is an important strategy for businesses aiming to take advantage of data-driven intelligence. What is Customer Data Integration? Customer data integration involves the collection, cleaning, and analysis...
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Email Reactivation Tips
Email is one of the most effective digital marketing channels for customer retention, while also serving as the foundation of the marketing-to-sales funnel for many marketers across industries. However, 22.5% of your email subscribers will go inactive each year. Given that numerous studies demonstrate that opt-in consumers are more profitable than those who cannot...
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in-market insights automotive companies
Welcome to the Movers and Shakers podcast. Join us as industry leaders and experts discuss important marketing topics and share actionable insights and unique perspectives on the latest marketing, strategies, technology, and trends. *This content has been adapted from our Movers and Shakers podcast. Luci: What kind of in-market insights do you have for...
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