Moving represents a pivotal life event where consumers are highly receptive to forming new relationships and making significant purchasing decisions. When individuals or families relocate, their existing financial arrangements, such as local branch access, ATM convenience, or even preferred insurance providers, often become less suitable. This disruption creates a unique window of opportunity for banks,...Read More

*The following content has been adapted from a podcast The State of Mover Marketing | Leadership Insights with Michelle Taves Michelle: What’s the state of move or marketing today? The best way to think about mover marketing as a discipline is that it’s in transition. There are a lot of marketers, particularly at the local...Read More

Meet Michelle Taves Michelle Taves serves as Group GM of Porch Marketing, leading the integrated marketing strategy of PGM. Michelle played a key role in establishing PGM as a leading product innovator in mover marketing and today is a member of the senior leadership team. With over 30 years of product, marketing, and leadership experience,...Read More

Meet Michelle Taves Michelle Taves serves as Group GM of Porch Marketing, leading the integrated marketing strategy of PGM. Michelle played a key role in establishing PGM as a leading product innovator in mover marketing and today is a member of the senior leadership team. With over 30 years of product, marketing, and leadership experience,...Read More

Engaging with consumers is now more accessible than ever for retailers. But with a saturation of possible touchpoints and expanding competition, capturing the right audience in the right place at the right time requires a complex strategic approach. And while 38% of retail marketers say their overall marketing strategies are very successful, there is still...Read More

When people move, they’re more likely to interact with new brands and spend on new products and services. But, without the right insights on movers, your brand won’t be able to accurately identify and market to this valuable audience. Access to unified mover insights enables brands to improve reach and identify targeted audience segments to...Read More

As a marketer, you’ve probably heard the saying – “Email will never die.” Email has been around for decades, and it isn’t going anywhere. Like texting and social media, email is an integral part of modern-day communication. This, combined with advancements in data, personalization, and automation, makes email marketing a key component of today’s successful...Read More

Mover marketing has long been associated with direct mail. But, it’s time to start recognizing mover marketing for what it is today. Oftentimes, when people hear the term “mover marketing,” they immediately think of the flashy advertisements and coupon books that show up in their mailboxes once they’ve moved into their new homes. Direct mail...Read More

Article Originally Appeared on Toolbox.com, by Karthik Kashyap When people move to a new place, marketers can leverage data and mover marketing strategies to succeed in their overall customer acquisition and retention strategies. But how well are B2C companies leveraging mover marketing strategies? A joint study by PGM and Ascend2 shines a light on it....Read More