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Kristin Jones
new mover marketing financial service providers
25
Jul

New Mover Marketing for Financial Service Providers

July 25, 2022,
PGM conducted a new mover research study with The Harris Poll and uncovered some insightful stats on today’s new movers and their financial habits. The move represents a transition point in consumers’ lives, where many major decisions are being made — including seeking mortgage lenders, switching banks, and finding new financial service providers. And,...
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Advantages of Mover Marketing
21
Jul

PGM Leadership Insights: How Can Brands Take Advantage of Mover Marketing?

July 21, 2022, , ,
Welcome to the Movers and Shakers podcast. Join us as industry leaders and experts discuss important marketing topics and share actionable insights and unique perspectives on the latest marketing, strategies, technology, and trends. Meet Michelle Taves Michelle Taves serves as Group GM of Porch Marketing, leading the integrated marketing strategy of PGM and fellow Porch company,...
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new mover marketing financial service providers
19
Jul

Why Financial Service Providers Need New Mover Marketing

July 19, 2022,
Moving represents a pivotal life event where consumers are highly receptive to forming new relationships and making significant purchasing decisions. When individuals or families relocate, their existing financial arrangements, such as local branch access, ATM convenience, or even preferred insurance providers, often become less suitable. This disruption creates a unique window of opportunity for banks,...
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The State of Mover Marketing
18
Jul

The State of Mover Marketing

July 18, 2022, , ,
*The following content has been adapted from a podcast The State of Mover Marketing | Leadership Insights with Michelle Taves Michelle: What’s the state of move or marketing today? The best way to think about mover marketing as a discipline is that it’s in transition. There are a lot of marketers, particularly at the local...
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Why Mover Marketing Matters
13
Jul

Why Mover Marketing Matters

July 13, 2022, , ,
Meet Michelle Taves Michelle Taves serves as Group GM of Porch Marketing, leading the integrated marketing strategy of PGM. Michelle played a key role in establishing PGM as a leading product innovator in mover marketing and today is a member of the senior leadership team. With over 30 years of product, marketing, and leadership experience,...
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What is Mover Marketing?
11
Jul

PGM Leadership Insights: What is Mover Marketing?

July 11, 2022, , ,
Meet Michelle Taves Michelle Taves serves as Group GM of Porch Marketing, leading the integrated marketing strategy of PGM. Michelle played a key role in establishing PGM as a leading product innovator in mover marketing and today is a member of the senior leadership team. With over 30 years of product, marketing, and leadership experience,...
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How Retail Marketers Use Mover Marketing for Growth thumbnail
05
Jul

How Retail Marketers Use Mover Marketing for Growth

July 5, 2022, ,
Engaging with consumers is now more accessible than ever for retailers. But with a saturation of possible touchpoints and expanding competition, capturing the right audience in the right place at the right time requires a complex strategic approach. And while 38% of retail marketers say their overall marketing strategies are very successful, there is still...
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mover marketing top 5 insights marketers rely on
30
Jun

Mover Marketing: Top 5 Insights Marketers Rely On

June 30, 2022, ,
When people move, they’re more likely to interact with new brands and spend on new products and services. But, without the right insights on movers, your brand won’t be able to accurately identify and market to this valuable audience. Access to unified mover insights enables brands to improve reach and identify targeted audience segments to...
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gen x mover statistics
21
Jun

Gen X Movers: Stats & Trends

June 21, 2022, ,
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email marketing statistics mover marketing
09
Jun

30 Email Marketing Statistics to Inform Your Mover Marketing Strategy

June 9, 2022, ,
As a marketer, you’ve probably heard the saying – “Email will never die.” Email has been around for decades, and it isn’t going anywhere. Like texting and social media, email is an integral part of modern-day communication. This, combined with advancements in data, personalization, and automation, makes email marketing a key component of today’s successful...
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