When people move, they’re more likely to interact with new brands and spend on new products and services. But, without the right insights on movers, your brand won’t be able to accurately identify and market to this valuable audience. Access to unified mover insights enables brands to improve reach and identify targeted audience segments to...Read More
More on Movers: Gen X Mover Trends Report Gen Z Mover Trends Report Millennial Mover Trends Report Stay up to date with the latest insights and marketing resources. Thank you! You’ll be the first to know when we post more great marketing content!Read More
As a marketer, you’ve probably heard the saying – “Email will never die.” Email has been around for decades, and it isn’t going anywhere. Like texting and social media, email is an integral part of modern-day communication. This, combined with advancements in data, personalization, and automation, makes email marketing a key component of today’s successful...Read More
Mover marketing has long been associated with direct mail. But, it’s time to start recognizing mover marketing for what it is today. Oftentimes, when people hear the term “mover marketing,” they immediately think of the flashy advertisements and coupon books that show up in their mailboxes once they’ve moved into their new homes. Direct mail...Read More
Article Originally Appeared on Toolbox.com, by Karthik Kashyap When people move to a new place, marketers can leverage data and mover marketing strategies to succeed in their overall customer acquisition and retention strategies. But how well are B2C companies leveraging mover marketing strategies? A joint study by Porch Group Media and Ascend2 shines a light...Read More
Moving is a major life event. Whether it’s relocating out of state or moving to a neighboring city, consumers are faced with several major purchase decisions throughout a move. As a result, this boost in economic activity offers brands a valuable opportunity to reach these consumers at a time when they’re likely to spend more...Read More
New mover marketing, also known as “mover marketing,” targets consumers who are moving. The spending habits of movers are dynamic, changing drastically during the time of a move. With $11k on average spent throughout the moving journey, moving represents a major economic opportunity for businesses to acquire and retain customers. Today, mover marketing uses rich...Read More
If you have ever moved to a new home – and chances are you have – you know that the move is a time when you are spending money. Whether you are a first-time homebuyer, moving across country or across town, downgrading or upgrading, you most likely are spending on new items to furnish your...Read More
Porch Group Media recently launched the 2022 Marketer’s Perspective on Mover Marketing Report, which explores how brands are utilizing mover marketing strategies to increase their customer acquisition and retention. The report was conducted in conjunction with Ascend2, who ran an online study in February and March 2022 of over 250 marketing professionals working for enterprise...Read More
When it comes to new mover marketing, timing is everything. Reaching new movers early is key to the success of your mover marketing programs. So, how soon are millennials making purchases for their new home? And, how do you ensure your brand is reaching this valuable consumer segment when it matters most? David Krane,...Read More
