Welcome to the Movers and Shakers podcast. Join us as industry leaders and experts discuss important marketing topics and share actionable insights and unique perspectives on the latest marketing, strategies, technology, and trends. Meet Jennifer Renaud Jennifer Renaud, SVP and CMO of Masonite, has spent her career building brands at large enterprise companies like Microsoft...Read More
PGM conducted a new mover research study with The Harris Poll and uncovered some insightful stats on today’s new movers and their financial habits. The move represents a transition point in consumers’ lives, where many major decisions are being made — including seeking mortgage lenders, switching banks, and finding new financial service providers. And,...Read More
Welcome to the Movers and Shakers podcast. Join us as industry leaders and experts discuss important marketing topics and share actionable insights and unique perspectives on the latest marketing, strategies, technology, and trends. Meet Michelle Taves Michelle Taves serves as Group GM of Porch Marketing, leading the integrated marketing strategy of PGM and fellow Porch company,...Read More
Moving represents a pivotal life event where consumers are highly receptive to forming new relationships and making significant purchasing decisions. When individuals or families relocate, their existing financial arrangements, such as local branch access, ATM convenience, or even preferred insurance providers, often become less suitable. This disruption creates a unique window of opportunity for banks,...Read More
*The following content has been adapted from a podcast The State of Mover Marketing | Leadership Insights with Michelle Taves Michelle: What’s the state of move or marketing today? The best way to think about mover marketing as a discipline is that it’s in transition. There are a lot of marketers, particularly at the local...Read More
Meet Michelle Taves Michelle Taves serves as Group GM of Porch Marketing, leading the integrated marketing strategy of PGM. Michelle played a key role in establishing PGM as a leading product innovator in mover marketing and today is a member of the senior leadership team. With over 30 years of product, marketing, and leadership experience,...Read More
Meet Michelle Taves Michelle Taves serves as Group GM of Porch Marketing, leading the integrated marketing strategy of PGM. Michelle played a key role in establishing PGM as a leading product innovator in mover marketing and today is a member of the senior leadership team. With over 30 years of product, marketing, and leadership experience,...Read More
Engaging with consumers is now more accessible than ever for retailers. But with a saturation of possible touchpoints and expanding competition, capturing the right audience in the right place at the right time requires a complex strategic approach. And while 38% of retail marketers say their overall marketing strategies are very successful, there is still...Read More
When people move, they’re more likely to interact with new brands and spend on new products and services. But, without the right insights on movers, your brand won’t be able to accurately identify and market to this valuable audience. Access to unified mover insights enables brands to improve reach and identify targeted audience segments to...Read More
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