Have you ever launched what you thought was a perfectly crafted marketing campaign? You worked so hard and yet, it missed the mark. Odds are the problem wasn’t your creative. It just didn’t land in front of the right people. The difference between silence and sales often comes down to how well you know your...Read More
Often times, the terms “customers” and “consumers” are used interchangeably, and while similar, there are some key differences that make them different. Consumers are people who could be your customers, and customers are people who are your customers. Seems straightforward enough, right? But in reality, it is very important to know how each is used...Read More
As marketers, we have more data at our disposal than ever before. So why are we still trying to guess who will be interested in our next big campaign? All of this information is available – we just need to know what to look for. Understanding what consumer data is, where it comes from, and...Read More
Consumers are shopping across numerous channels, including digital, mobile and physical locations. With the ever-increasing focus on omnichannel strategies to stay competitive, retailers must continually keep up with the changing online landscape to maintain their competitive edge. Although fierce competition won’t get any easier, plenty of opportunities exist for retailers to capture new market share...Read More
Today’s customers are tech-savvy and expect a unified brand experience across all touchpoints, from mobile apps to brick-and-mortar stores. Omnichannel marketing makes this possible by uniting all your channels, from social media to physical stores, into one cohesive strategy. As competition intensifies, investing in a seamless omnichannel experience will win you more new customers and...Read More
Consumers shop across any number of devices and channels, much of these increasingly digital in today’s changed environment. Omnichannel marketing is an approach that provides customers with a completely seamless and integrated shopping experience from the first touchpoint to the last. The goal is to create a unified and consistent brand experience, whether the customer...Read More
According to the McKinsey Report, more than 60% of consumers shop across multiple channels. Research shows that companies with omnichannel customer engagement strategies retain 89% of their customers. What is an Omnichannel Marketing Strategy? An omnichannel marketing strategy unites all your marketing channels, from social media to physical stores, into one cohesive customer experience. This creates a...Read More
The retail industry is a dynamic and ever-changing landscape. Today, with the rise of e-commerce, changing consumer preferences, and technological advancements, retailers must constantly adapt and innovate to stay competitive. With intense competition from both traditional and online retailers, brands must differentiate with unique products, services, and experiences. Consumer preferences and behaviors are also constantly...Read More
People often use the terms multichannel and omnichannel interchangeably when describing their marketing strategies. Multichannel marketing and omnichannel marketing are both strategies that involve using multiple channels to reach customers and promote products or services. However, there are a few key differences between the two. What is Multichannel Marketing? Multichannel marketing focuses on sending a...Read More
[Podcast] How to Engage Different Audience Segments In order to successfully engage customers and prospects, marketers must be mindful that different audiences will require different tactics and messaging strategies. Amy Klenke, VP of Product and Delivery at PGM discusses further in this mini podcast. Speakers SpeakerAmy KlenkeVP, Product & DeliveryTBC Corporation HostLuci RaineyFormer Marketing...Read More
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