Personalization has become the norm of modern marketing, and for good reason. Today’s consumers expect personalized experiences that make their lives easier, more relevant, and more connected. But they also expect brands to respect their privacy. As expectations rise, so does scrutiny. Data privacy has always been top of mind for consumers. According to research...Read More
Direct mail is a channel that’s been often overlooked. With so much reliance on digital platforms, direct mail is often one of the last channels to be considered when marketers are strategizing their media mix. However, through a data-driven approach, today’s direct mail offers you more control of your targeting, so you can reach the...Read More
Customer acquisition has never been more competitive—especially when it comes to home improvement. With rising consumer expectations, evolving digital habits, and tightening marketing budgets, it’s no surprise that 88% of home improvement marketers say acquiring new customers has become more difficult. So, how are the most successful marketers staying ahead of the curve? Porch...Read More
Some people are dreaming of upgraded kitchens or spa-like bathrooms, while others want smart home or eco-friendly upgrades. One person may opt for DIY, while another one hires help. The home improvement industry is complex and always changing to reflect the most current lifestyles and priorities of shoppers. So, what exactly is shaping how homeowners...Read More
The journey of car-buying often begins with necessity. Perhaps your customer’s current car is on its last leg and they want something more fuel-efficient. Maybe their family is growing, and they need more space. On the other hand, you may have a customer who wants a sports car, a luxurious upgrade, or a truck that...Read More
The United States is a nation that was built upon the concept of movement and reinvention. In 2025 fewer and fewer people are relocating within their area than ever before. Is trading up a thing of the past? Today’s new movers seem to be driven by necessity. They’re going longer distances, over state lines, in...Read More
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