The traditional car buying funnel no longer exists, and automotive marketing has to change with it. Today’s consumers move across social media, reviews, dealership websites, streaming TV, and in-person experiences as they research and evaluate vehicles. The result is a journey that is increasingly fragmented, nonlinear, and difficult to predict.  The data backs this up. In the...Read More

Every successful marketing campaign starts with understanding your audience.  But knowing your audience today requires much more than basic demographic information like age, gender, or location. Modern marketers need a deeper understanding of the people they’re trying to reach, including their interests, behaviors, purchasing patterns, life stages, and even characteristics about the homes they live in or the vehicles...Read More

Choosing an audience data provider is about more than finding the largest database or the lowest price.   The quality of your audience data influences nearly every aspect of your marketing strategy, from customer acquisition and audience segmentation to personalization and campaign performance. The right partner can help you reach more qualified prospects, reduce wasted advertising spend, and make better marketing decisions. The wrong one can leave...Read More

Your CRM may contain thousands, or even millions, of customer records.  But how much do you really know about the people behind those records?  For many organizations, customer data includes only the information someone shared when they filled out a form, made a purchase, or subscribed to an email list. That might be enough to recognize a customer, but it’s rarely...Read More

Our PGM and Welcome Wagon teams came together for a day of service at Feeding South Florida’s Palm Beach County warehouse, joining forces to help address food insecurity in the communities we serve. Feeding South Florida is the region’s largest hunger relief organization, distributing food to families across Palm Beach, Broward, Miami-Dade, and Monroe counties....Read More

Marketing has always been built around visibility. Search queries, clicks, site visits, and comparison behavior have helped brands read intent and optimize campaigns for decades. But how AI is changing consumer shopping behavior is now rewriting that playbook, and much of the visibility marketers once relied on is starting to disappear.  Consumers are increasingly handing...Read More

By the PGM Data & Marketing Team Based on findings from The 2026 Homeowner Report, PGM’s original consumer research study conducted in partnership with Ascend2. Survey of 1,559 U.S. homeowners conducted March and April 2026. All findings at 95% confidence. Take two homeowners. Both own single-family homes. Both are in your service area. Both are...Read More

Personalization has become a marketing requirement:  96% of consumers are more likely to purchase when brands personalize messaging.  1 in 4 consumers are less likely to purchase after receiving a generic message.   81% of consumers ignore irrelevant marketing messages, actively disengaging from non‑personalized outreach.  71% of consumers feel frustrated by irrelevant marketing messaging.  76% of shoppers are frustrated by impersonal interactions in 2026.  77% of consumers are more likely to...Read More

By the PGM Data & Marketing Team Based on findings from The 2026 Homeowner Report, PGM’s original consumer research study conducted in partnership with Ascend2. Survey of 1,559 U.S. homeowners conducted March and April 2026. All findings at 95% confidence. Here’s a targeting problem that doesn’t get talked about enough in home services marketing. You...Read More

This is one of those questions that sounds straightforward, but the answer is actually more complex.  First‑party data is frequently positioned as the gold standard, and that makes complete sense. But treating it as “always better than” third‑party data oversimplifies how marketing works in the real world, and how marketers build great experiences.  In fact, 89% of marketing leaders say personalization is essential to...Read More