By the PGM Data & Marketing Team Based on findings from The 2026 Homeowner Report, PGM’s original consumer research study conducted in partnership with Ascend2. Survey of 1,559 U.S. homeowners conducted March and April 2026. All findings at 95% confidence. Take two homeowners. Both own single-family homes. Both are in your service area. Both are...Read More

Personalization has become a marketing requirement:  96% of consumers are more likely to purchase when brands personalize messaging.  1 in 4 consumers are less likely to purchase after receiving a generic message.   81% of consumers ignore irrelevant marketing messages, actively disengaging from non‑personalized outreach.  71% of consumers feel frustrated by irrelevant marketing messaging.  76% of shoppers are frustrated by impersonal interactions in 2026.  77% of consumers are more likely to...Read More

By the PGM Data & Marketing Team Based on findings from The 2026 Homeowner Report, PGM’s original consumer research study conducted in partnership with Ascend2. Survey of 1,559 U.S. homeowners conducted March and April 2026. All findings at 95% confidence. Here’s a targeting problem that doesn’t get talked about enough in home services marketing. You...Read More

This is one of those questions that sounds straightforward, but the answer is actually more complex.  First‑party data is frequently positioned as the gold standard, and that makes complete sense. But treating it as “always better than” third‑party data oversimplifies how marketing works in the real world, and how marketers build great experiences.  In fact, 89% of marketing leaders say personalization is essential to...Read More

By the PGM Data & Marketing Team Based on findings from The 2026 Homeowner Report, PGM’s original consumer research study conducted in partnership with Ascend2. Survey of 1,559 U.S. homeowners conducted March and April 2026. All findings at 95% confidence. There’s a moment every home services company is competing for. It’s not a season. It’s...Read More

Furniture marketing is changing quickly as consumer buying behavior continues to shift across digital and physical channels. What once started in a showroom now often starts online, long before a consumer is ready to buy.  Today’s furniture buying journey is shaped by inspiration, product research, pricing comparisons, reading reviews, and ongoing browsing across multiple devices...Read More

The U.S. auto market is shifting gears.   Legacy automakers have ruled the roads for many decades, shaping our consumer expectations with reliability, brand heritage, and incremental innovation.   But this reality is changing, and there’s a new generation of automotive brands. Vehicles born from tech-first mindsets are accelerating into the spotlight.   And they’re going well beyond just building cars; they’re redefining mobility with bold designs, electrification, connected ecosystems, and...Read More

This article is adapted from a recent webinar conversation with Michelle Taves, VP and Group GM, and Larisa Bedgood, Head of Marketing, on the five high-intent audiences brands should prioritize in 2026. You can watch the full webinar here: [Watch the full webinar] Millennial and Gen Z consumers are reshaping how brands think about marketing, loyalty, and customer experience in 2026. Younger generations have...Read More

Marketing teams and leaders are collecting more customer data than ever through emails, clicks, website behavior, and demographics.  But somehow personalization feels harder, not easier.  Can you relate?  On paper, you’re doing everything right; but something feels off. Let’s discuss what’s missing and how to achieve better customer understanding.  Why More Customer Data Isn’t Solving the Problem  In 2026, most marketing teams are overwhelmed with customer data.   You’re collecting from:  CRM platforms  Email tools  Social engagement  Site...Read More

The PGM team spent the day volunteering at Feeding Tampa Bay’s warehouse on May 29th, coming together to support an organization that plays a serious role in addressing food insecurity across our region.  From the moment we stepped into the facility, we were struck by both the scale of the operation and the dedication of the team behind it....Read More