We’re proud to be recognized among top performers in the Truthset Q1 2026 data accuracy results. But more importantly, it reinforces something we’ve been focused on for a while.  For years, most conversations around data have centered on scale. How many records. How much coverage. How many attributes. And while scale matters, it doesn’t automatically mean the data is accurate....Read More

The data world can feel like a giant jigsaw puzzle with lots of pieces, and you’re there, unsure of where to start. You might buy a demographic dataset, a household file, and auto data from a totally different partner and then it’s up to you to piece it all together. It’s up to you to...Read More

Email is still one of the highest-ROI channels in retail. But it only works if you can actually reach your customers.  That’s a lesson one large home retail brand learned the hard way. On paper, they had a solid customer list built over years of purchases and interactions. In reality, a significant portion of their database was unusable. Missing emails,...Read More

We all want to create marketing that actually resonates with our audience. It’s important to realize people aren’t just data points and homes aren’t just addresses. It’s an ecosystem where behaviors happen, decisions are made, and needs emerge well before a customer clicks on an ad. That’s the inspiration behind People Factors, which is one...Read More

Customer retention isn’t what it used to be. And heading into 2026, that’s a good thing.  Retention used to be about loyalty cards, renewal reminders, and hoping customers would come back because they always had. Today though, it needs to much more personal. Customers are making decisions in real time, shaped by what’s happening in their lives, how easy you are to work with, and...Read More

Most marketers don’t choose to work in data silos. They inherit them.  Fragmented data doesn’t happen overnight.  Marketing teams grow, new platforms are tested, priorities shift, and over time, your data becomes scattered across multiple systems.  In 2026, data fragmentation is one of the biggest threats to your marketing performance.  So, what does the impact of siloed data look like?  In this article, we share five ways data silos sabotage your marketing and what you can do to fix...Read More

Marketers today have an abundance of data.  By the end of 2025, the global volume of data is projected to rise to 181 zettabytes. To put it in perspective, a zettabyte equals 1 sextillion bytes (1,000,000,000,000,000,000,000 bytes), or the equivalent of storing 250 billion DVDs. Mind blowing, right?  But having more data doesn’t necessarily mean more clarity.   First‑party data often sits in one system like...Read More

According to the latest report from the National Association of Realtors, the typical first-time homebuyer in the U.S. is now 40 years old, the oldest on record.   For decades, buying your first home was often associated with your late 20s or early 30s. But today’s reality looks very different, and this shift is impacting how marketers need to reach new movers and homeowners alike.  What...Read More

For decades, homeownership was viewed as one milestone among many. People got married, started families, changed careers, adopted pets, moved cities, and somewhere along the way, eventually bought a house. That timeline has changed. Today, homeownership is increasingly becoming the milestone that determines when many other life decisions happen. And for marketers, that shift says...Read More

When a customer moves, something important happens that most brands never see coming. Their routines disappear overnight. Favorite stores, trusted service providers, and even the brands they’ve used for years suddenly feel optional.  A move resets buying behavior. And with that reset comes real churn risk.  According to the U.S. Census Bureau, more than 35 million Americans move every year,...Read More