By

Larisa Bedgood
email list cleaning tactics
Email remains one of the most effective channels for building connections and driving conversions. A survey from eMarketer reveals that email marketing drives 25% of the overall revenues from those companies surveyed. Additionally, the median email marketing ROI is 122%.  That is four times higher than any other digital marketing channel. And consumers who purchase products through...
Read More
social media platforms to prioritize in 2024
Social media advertising is on the rise in 2024. According to research by Smartly.IO, 76% of marketers plan to spend more on social media advertising than they did in 2023. More specifically, the top platforms channel B2C marketers will be increasing their spend on in 2024 include: Instagram – 99% Facebook – 98% YouTube –...
Read More
how to improve email personalization with data
As inboxes become increasingly crowded, marketers must become increasingly sophisticated in using data to cut through the noise and tailor their messages to the unique preferences and behaviors of individual recipients. Personalized emails are shown to achieve an impressive open rate of 29% and an outstanding click-through rate of 41%. However, when an email lacks...
Read More
the future of direct mail strategies to stay ahead in 2024
In a digital landscape where inboxes overflow and social media feeds are cluttered with advertisements, direct mail offers a compelling choice for marketers looking to engage their audience in fresh and exciting ways. Larisa Bedgood, Head of Marketing at Porch Group Media, and Michele Maxfield, GM of Welcome Wagon, share valuable insights and actionable takeaways...
Read More
direct mail marketing tips
According to the US Postal Service, 81% of recipients read or scan their mail daily. As a result, direct mail marketing represents a massive opportunity for your brand to get in front of consumers.  And for brands that leverage direct mail as part of their marketing mix, the rewards can be big – 76%...
Read More
data enhancement
Did you know bad data robs U.S. businesses of trillions of dollars annually? Poor quality data hurts efficiency and performance—causing you to lose customers and waste your precious marketing dollars. Fortunately, there is a viable solution. Data Enhancement Overview Data enhancement, also known as data enrichment, focuses on improving the quality and accuracy of...
Read More
strategies to personalize email campaigns
Email personalization refers to the process of sending hyper-targeted emails to your audience using the insights you have about your customers or prospects. Emails can be personalized using first name, last name, location, purchase activity, shopping cart items, and much more. Many factors are involved when it comes to creating successful email campaigns, such...
Read More
Email Marketing Statistics
Email marketing remains a cornerstone of successful digital marketing strategies, offering unparalleled reach, engagement, and ROI. People aren’t just using email to connect with family and friends. In fact, 60% of consumers prefer to be contacted by brands through email. With its ability to deliver personalized, targeted messages directly to a subscriber’s inbox, email marketing has...
Read More
email marketing segmentation strategies
Effective email marketing goes far beyond sending generic messages to your entire database. Email marketing segmentation is a must to personalize your outreach and maximize your engagement. What is Email Marketing Segmentation? Email marketing segmentation divides an email database into smaller, more targeted groups based on specific criteria or characteristics. These criteria include demographics,...
Read More
first party data faqs
First-party data provides a treasure trove of insights for your marketing. Because this data is directly collected from your customers, you can access deeper insights into customer behavior, preferences, and interactions. helping you form a solid foundation for personalized marketing strategies. Benefits of First-Party Data Unique advantages of first-party data include: Enhanced Personalization: First-party...
Read More
1 2 3 4 5 6 37

Get on the list!

Be the first to know when we share new content geared to help you attract your ideal customers!