Today, the relationship customers build with a company is far from linear. They research and connect with your business many times, across different devices and touchpoints.  Marketers must manage and automate engagement with consumers uniquely at every touch point, based on each individual’s behavior. Here is a look at key strategies to reach consumers at the...Read More

Despite so many digital channels available today (or maybe in spite of it), direct mail remains a powerful channel to reach consumers. While technology has opened up numerous channels for communication, direct mail truly stands out as a tangible and impactful way to connect with customers on a personal level. Its ability to engage the...Read More

The demand for trusted data is at an all-time high. This has never been more apparent, according to the 2023 Data Integrity Trends and Insights Report. 77% of respondents cited data-driven decision-making as the leading goal of their data programs Only 46% have “high” or “very high” trust in the data used for decision-making. 70%...Read More

Personalization allows brands to create experiences tailored specifically to individual customers. Today, with so much digital noise and AI-generated content, consumers are seeking these tailored experiences more and more. According to research: 89% of marketers see a positive ROI when they use personalization in their campaigns 60% of consumers say they’ll become repeat customers after...Read More

Today’s customers are tech-savvy and expect a unified brand experience across all touchpoints, from mobile apps to brick-and-mortar stores. Omnichannel marketing makes this possible by uniting all your channels, from social media to physical stores, into one cohesive strategy. As competition intensifies, investing in a seamless omnichannel experience will win you more new customers and...Read More

According to the McKinsey Report, more than 60% of consumers shop across multiple channels. Research shows that companies with omnichannel customer engagement strategies retain 89% of their customers.  What is an Omnichannel Marketing Strategy? An omnichannel marketing strategy unites all your marketing channels, from social media to physical stores, into one cohesive customer experience. This creates a...Read More

Remember the good old days when a customer saw an ad, walked into a store, and bought something? Yeah, me neither. Today, it’s a wild west of discovery! Someone might stumble upon your awesome new gadget through a TikTok ad, get hooked reading glowing reviews on a tech blog, then click a Google ad for...Read More

It’s hard to believe it was ten years ago when Time Magazine released their iconic Millennial cover story, The ME ME ME Generation. Flash forward to 2025 and millennials – those born between 1981 and 1996– are now 27 to 42 years old and the largest generation by size – surpassing baby boomers. Often referred...Read More

Think back to a time when you were on a customer journey. Perhaps you had just moved into a new home and needed a new living room couch. First, you may have hopped online to explore options, check out deals, and scope out the nearest furniture stores. Next, you may have seen an ad on...Read More

Staying competitive today relies on so much more than selling great products or services—it’s about creating memorable experiences that leave a lasting impression on customers. Providing exceptional customer experiences (CX) is the cornerstone of building loyalty, driving repeat business, and fostering brand advocacy. How to Improve Your Customer Experience 1. Understand Your Customers The first...Read More