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Larisa Bedgood
direct mail marketing tips
24
Apr

10 Tips for Creating Successful Direct Mail Marketing Campaigns

April 24, 2024,
According to the US Postal Service, 81% of recipients read or scan their mail daily. As a result, direct mail marketing represents a massive opportunity for your brand to get in front of consumers.  And for brands that leverage direct mail as part of their marketing mix, the rewards can be big – 76%...
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data enhancement
22
Apr

What is Data Enhancement?

April 22, 2024, ,
Did you know bad data robs U.S. businesses of trillions of dollars annually? Poor quality data hurts efficiency and performance—causing you to lose customers and waste your precious marketing dollars. Fortunately, there is a viable solution. Data Enhancement Overview Data enhancement, also known as data enrichment, focuses on improving the quality and accuracy of...
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strategies to personalize email campaigns
17
Apr

Top 3 Strategies To Personalize Your Email Campaigns

April 17, 2024,
Email personalization refers to the process of sending hyper-targeted emails to your audience using the insights you have about your customers or prospects. Emails can be personalized using first name, last name, location, purchase activity, shopping cart items, and much more. Many factors are involved when it comes to creating successful email campaigns, such...
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Email Marketing Statistics
15
Apr

50 Email Marketing Statistics You Need to Know (Updated for 2024)

April 15, 2024,
Email marketing remains a cornerstone of successful digital marketing strategies, offering unparalleled reach, engagement, and ROI. People aren’t just using email to connect with family and friends. In fact, 60% of consumers prefer to be contacted by brands through email. With its ability to deliver personalized, targeted messages directly to a subscriber’s inbox, email marketing has...
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email marketing segmentation strategies
11
Apr

10 Email Marketing Segmentation Strategies (With Examples)

April 11, 2024,
Effective email marketing goes far beyond sending generic messages to your entire database. Email marketing segmentation is a must to personalize your outreach and maximize your engagement. What is Email Marketing Segmentation? Email marketing segmentation divides an email database into smaller, more targeted groups based on specific criteria or characteristics. These criteria include demographics,...
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first party data faqs
08
Apr

Top 12 First-Party Data FAQs

April 8, 2024,
First-party data provides a treasure trove of insights for your marketing. Because this data is directly collected from your customers, you can access deeper insights into customer behavior, preferences, and interactions. helping you form a solid foundation for personalized marketing strategies. Benefits of First-Party Data Unique advantages of first-party data include: Enhanced Personalization: First-party...
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guide to using data to drive personalization
03
Apr

Your Guide to Data-Driven Personalization

April 3, 2024,
Personalization drives better performance and gives you a competitive advantage. For 90% of leading marketers, personalization significantly contributes to business profitability. According to consumers, 80% of respondents are more inclined to do business with an organization that delivers personalized experiences  (Epsilon). As a result, using data-driven personalization is key to enhancing customer satisfaction and...
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customer journey types
02
Apr

6 Types of Customer Journeys

April 2, 2024,
Customer experience is more important than ever – 77% of brands believe CX is a key competitive differentiator. In fact, 86% of consumers would leave a brand after as few as two poor experiences.  They are also willing to pay for a great experience – 61% of consumers will pay at least 5% more if...
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email re-engagement strategies for success
27
Mar

Email Re-Engagement Strategies for Success

March 27, 2024,
Did you know that the probability of selling to an existing customer is 60-70%, while the probability of selling to a new customer is only 5-20%? Developing an email re-engagement strategy can help rekindle lost relationships, recover revenue, and breathe new life into your customer base. Kym Vance, Head of Business Development, and Larisa Bedgood,...
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data hygiene best practices
25
Mar

10 Data Hygiene Best Practices to Keep Your Data Clean

March 25, 2024
According to a survey conducted by TDWI, 83% of organizations make decisions largely based on data. Businesses today have unprecedented access to vast amounts of customer information; however, the quality of that data can make or break marketing efforts. A high-quality marketing database ensures that the right message reaches the right audience.  As a...
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