Did you know that email marketing is about 40 years old? The first marketing email was sent nearly 40 years ago by a marketer named Gary Thuerk from Digital Equipment Corporation. Thuerk sent an email promoting his company to roughly 400 people, which generated a huge spike in emails. (Yes Lifecycle Marketing) Today, email is...Read More
The Customer Data Platform market is expected to grow rapidly over the next five years or so, from USD 2.4 billion in 2020 to USD 10.3 billion by 2025 (Markets and Markets). Investments are already on the rise. CDP investments have grown sharply in 2020, perhaps as a way to get ahead of the uncertainty...Read More
Consumers produce mountains of data – we have seen this firsthand in our marketing efforts as we try to wrangle multitudes of data sources into some semblance of order. We know this. Data is produced as consumers research products and services, fill out forms, browse websites, submit reviews, call customer service, place orders, and from...Read More
Apple has announced changes in the upcoming release of iOS 14 that will have an impact on mobile advertisers and marketers: The IDFA (Identifier for Advertisers) will now require an opt in at the app level to be shared with advertisers and marketers to deliver targeted communications. This is a change from the previous opt...Read More
Economic difficulties caused by COVID19 have put huge strains on businesses and operations. Marketing departments are certainly no exception and have been forced to balance between cutbacks in spend while still maintaining acquisition and retention strategies to thrive during these difficult times. In recent researched conducted by Gartner, 44% of CMOs surveyed in April and...Read More
Consumers have radically changed the way they interact with brands and shop for products. Prior to COVID-19, consumers would hop between devices, channels and offline and online channels. They may find something online and then head to the store to purchase or go the store and then do research online before making a purchase. ...Read More
Prior to the COVID-19 pandemic, 67% of consumers said brands need to do more to guide their purchase decisions online and preferred visiting a physical store to decide on a purchase. This is according to new research by Zoovu. (download page) Of course, the pandemic has substantially changed consumer behaviors. Consumers are primarily shopping on...Read More
Personalized customer experiences are now at the center of all marketing initiatives. Brands are competing on customer experience and a recent Gartner survey shows that 81% of marketing leaders say they expect to be competing mostly or completely on the basis of customer experience. Consumers prefer to do business with brands that offer engaging and...Read More
There is a ton of great content and research on marketing to millennials, how to influence Baby Boomers, or what types of messaging most appeal to Gen X. However, what type of products, messaging and channels appeals to today’s youngest generations? Our younger generations – the future spenders – certainly need to be taken...Read More
In 2020, marketers are looking to achieve significant growth with more direct-to-consumer marketing tactics, connected customer experiences, and diversified products and offerings. They also are aligning their efforts with sales initiatives and strategies to drive company growth. This is according to a survey by Datorama. This survey was conducted before the Pandemic took a foothold...Read More
