Did you know that email marketing is about 40 years old?  The first marketing email was sent nearly 40 years ago by a marketer named Gary Thuerk from Digital Equipment Corporation. Thuerk sent an email promoting his company to roughly 400 people, which generated a huge spike in emails. (Yes Lifecycle Marketing) Today, email is...Read More

The Customer Data Platform market is expected to grow rapidly over the next five years or so, from USD 2.4 billion in 2020 to USD 10.3 billion by 2025 (Markets and Markets).  Investments are already on the rise.  CDP investments have grown sharply in 2020, perhaps as a way to get ahead of the uncertainty...Read More

Consumers produce mountains of data – we have seen this firsthand in our marketing efforts as we try to wrangle multitudes of data sources into some semblance of order. We know this.  Data is produced as consumers research products and services, fill out forms, browse websites, submit reviews, call customer service, place orders, and from...Read More

Economic difficulties caused by COVID19 have put huge strains on businesses and operations. Marketing departments are certainly no exception and have been forced to balance between cutbacks in spend while still maintaining acquisition and retention strategies to thrive during these difficult times. In recent researched conducted by Gartner, 44% of CMOs surveyed in April and...Read More

Consumers have radically changed the way they interact with brands and shop for products.  Prior to COVID-19, consumers would hop between devices, channels and offline and online channels.  They may find something online and then head to the store to purchase or go the store and then do research online before making a purchase.  ...Read More

Prior to the COVID-19 pandemic, 67% of consumers said brands need to do more to guide their purchase decisions online and preferred visiting a physical store to decide on a purchase.  This is according to new research by Zoovu. (download page)  Of course, the pandemic has substantially changed consumer behaviors.  Consumers are primarily shopping on...Read More

Personalized customer experiences are now at the center of all marketing initiatives. Brands are competing on customer experience and a recent Gartner survey shows that 81% of marketing leaders say they expect to be competing mostly or completely on the basis of customer experience. Consumers prefer to do business with brands that offer engaging and...Read More

Nine in 10 (92%) marketers believe that marketing is vital to the success of their business. Additionally, a large majority (82%) also feel that the role of marketing is highly valued in their business. This is according to a survey by the World Federation of Advertisers (WFA). Marketing’s role should be of particular value in...Read More

According to the U.S. Census Bureau, roughly 40 million people move each year, meaning the average business needs to replace about 20% of its customer base that move away in any given year. Targeting new movers who are looking to establish a new relationship with local businesses should be an important strategy for industries and...Read More

PGM cares deeply about serving the communities where our clients work and live. During the pandemic, our team stepped up, cleaning parks and beaches, packing boxes at food banks, volunteering at animal shelters, and more. “Social distancing posed new challenges and opportunities for everyone,” according to Michelle Taves, VP and Group GM of Data and...Read More