Economic difficulties caused by COVID19 have put huge strains on businesses and operations. Marketing departments are certainly no exception and have been forced to balance between cutbacks in spend while still maintaining acquisition and retention strategies to thrive during these difficult times. In recent researched conducted by Gartner, 44% of CMOs surveyed in April and...Read More
Consumers have radically changed the way they interact with brands and shop for products. Prior to COVID-19, consumers would hop between devices, channels and offline and online channels. They may find something online and then head to the store to purchase or go the store and then do research online before making a purchase. ...Read More
Prior to the COVID-19 pandemic, 67% of consumers said brands need to do more to guide their purchase decisions online and preferred visiting a physical store to decide on a purchase. This is according to new research by Zoovu. (download page) Of course, the pandemic has substantially changed consumer behaviors. Consumers are primarily shopping on...Read More
Personalized customer experiences are now at the center of all marketing initiatives. Brands are competing on customer experience and a recent Gartner survey shows that 81% of marketing leaders say they expect to be competing mostly or completely on the basis of customer experience. Consumers prefer to do business with brands that offer engaging and...Read More
There is a ton of great content and research on marketing to millennials, how to influence Baby Boomers, or what types of messaging most appeal to Gen X. However, what type of products, messaging and channels appeals to today’s youngest generations? Our younger generations – the future spenders – certainly need to be taken...Read More
In 2020, marketers are looking to achieve significant growth with more direct-to-consumer marketing tactics, connected customer experiences, and diversified products and offerings. They also are aligning their efforts with sales initiatives and strategies to drive company growth. This is according to a survey by Datorama. This survey was conducted before the Pandemic took a foothold...Read More
Nine in 10 (92%) marketers believe that marketing is vital to the success of their business. Additionally, a large majority (82%) also feel that the role of marketing is highly valued in their business. This is according to a survey by the World Federation of Advertisers (WFA). Marketing’s role should be of particular value in...Read More
According to the U.S. Census Bureau, roughly 40 million people move each year, meaning the average business needs to replace about 20% of its customer base that move away in any given year. Targeting new movers who are looking to establish a new relationship with local businesses should be an important strategy for industries and...Read More
A few years ago, Porch Group Media launched a volunteer initiative, Porch Group Media Lends Helping Hands. During our “Helping Hands” days, Porch Group Media teams all around the country volunteered to clean parks and beaches, pack boxes at food banks, assist at animal shelters, among other activities to put our company values into action...Read More
Email marketing continues to be a top channel for marketers to boost customer acquisition and retention. However, standing out in crowded inboxes can be a challenge with over 4 billion daily email users. This number is expected to climb to 4.6 billion by 2025. There are also more than 347 billion emails sent and received...Read More
