Personalized customer experiences are now at the center of all marketing initiatives. Brands are competing on customer experience and a recent Gartner survey shows that 81% of marketing leaders say they expect to be competing mostly or completely on the basis of customer experience. Consumers prefer to do business with brands that offer engaging and...Read More

There is a ton of great content and research on marketing to millennials, how to influence Baby Boomers, or what types of messaging most appeal to Gen X.  However, what type of products, messaging and channels appeals to today’s youngest generations?  Our younger generations – the future spenders – certainly need to be taken into...Read More

Nine in 10 (92%) marketers believe that marketing is vital to the success of their business. Additionally, a large majority (82%) also feel that the role of marketing is highly valued in their business. This is according to a survey by the World Federation of Advertisers (WFA). Marketing’s role should be of particular value in...Read More

According to the U.S. Census Bureau, roughly 40 million people move each year, meaning the average business needs to replace about 20% of its customer base that move away in any given year. Targeting new movers who are looking to establish a new relationship with local businesses should be an important strategy for industries and...Read More

PGM cares deeply about serving the communities where our clients work and live. During the pandemic, our team stepped up, cleaning parks and beaches, packing boxes at food banks, volunteering at animal shelters, and more. “Social distancing posed new challenges and opportunities for everyone,” according to Michelle Taves, VP and Group GM of Data and...Read More

The process of moving is ranked as one of the most stressful events in a person’s life, despite the fact that on average Americans move 11 times in their lifetime. Between finding a home, negotiating with potential buyers, packing up an entire life of belongings and more it’s enough to make anyone a little tense....Read More

Customer engagement is defined as all the interactions a customer has with your brand. It’s the ongoing relationship a brand orchestrates, and a customer chooses to engage with, in order to boost retention and loyalty. An engaged customer spends more and is often a band’s most loyal ambassador. In the age of digital connectivity and...Read More

Shoppers today looking for vehicles have more information at their fingertips than ever before. By now, it is standard practice to start the purchase journey online and most dealerships and manufacturers have made the necessary changes to their marketing plans to capture the attention of online shoppers. With channels like social media, digital display, email...Read More

Social media is firmly entrenched as part of our everyday lives.  We get our news from social, interact with friends, find community events and the list goes on.  Social is also a vital channel when it comes to interacting with brands and researching new products and services. Who Uses Social Media? Social media is used...Read More

Not a surprise, spend on digital channels is continuing to increase while spending on more traditional channels such as newspapers and magazines is on the decline. In a recent study by Gartner, digital and social channels garnered a healthy portion of marketing spend. Over 50% of budgets were allocated to websites, digital commerce, mobile marketing,...Read More