Reaching your audience with a one-size-fits-all approach is simply not effective. Today’s consumers demand personalized outreach and targeted communications. The key to providing this type of personalization lies in audience segmentation. What is Audience Segmentation? Audience segmentation involves dividing a broad target audience into smaller, more manageable groups of consumers based on specific criteria. These...Read More
Today’s digital world is noisy and cluttered, making it difficult for your message to stand out. And with the average person being exposed to 4,000 to 10,000 ads per day, you can’t afford to take a one-size-fits-all approach. This is where audience segmentation comes into play—a powerful strategy that divides your target audience into groups,...Read More
Social media advertising is a powerful tool for reaching your target audience and driving conversions. However, it’s essential to understand the dos and don’ts of social media advertising to deploy successful campaigns. Read on to learn about the dos and don’ts of social media advertising to create effective campaigns that reach your audience, drive engagement,...Read More
An email address is required for pretty much everything online – shopping, banking, social media, apps, rewards programs, work, etc. As a result, U.S. consumers have an average of two email addresses: a primary email address that is regularly checked for important notices, and a secondary email address that they will check on occasion....Read More
Data is the foundation of successful marketing, empowering you to truly understand and engage with your target audience to accommodate their needs, preferences, and behaviors. Today’s advertising landscape is crowded, noisy, and fiercely competitive. Between information overload and an array of options to choose from, capturing customer attention requires a strategic, personalized approach – one...Read More
Cookie deprecation and privacy regulations are reshaping the advertising landscape. As a result, marketers are focusing on new strategies, such as contextual advertising. In this article, we will cover what exactly contextual advertising is, how it works, the benefits it provides advertisers and consumers, and its significance in a cookieless world. What is Contextual Advertising?...Read More
As we approach the new year, CMOs are gearing up for fresh challenges and opportunities. In the coming year, staying ahead requires not just adaptability but also strategic foresight. Here are five New Year’s resolutions for CMOs to ensure a successful and innovative year ahead. 1. Clean up your database Did you know that marketing...Read More
1. What is Connected TV (CTV)? Connected TV, often referred to as Smart TV, is a television that connects to the internet, allowing viewers to access streaming content, apps, and other online services directly through their television sets. 2. What is a CTV Device? A CTV device is one that connects to or is embedded...Read More
Connected TV (CTV) advertising delivers targeted advertisements through internet-connected television devices, such as smart TVs, streaming devices (e.g., Roku, Apple TV), gaming consoles, or mobile devices. Use of streaming services and CTV platforms continues to rapidly increase, with 62.6 million users projected by 2025. As more consumers cut the cord on cable, pet retailers can...Read More
Our guest speaker, Rick Lang, former Chief Marketing and Sales Officer of Comcast and current Head of Global Cable Sales at Afiniti, an AI company, focuses retention on “the little hinges that swing a big door.” In this podcast, Rick shares his lessons learned on the 4 advantages and methods of focusing on customer retention...Read More
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