As we approach the new year, CMOs are gearing up for fresh challenges and opportunities. In the coming year, staying ahead requires not just adaptability but also strategic foresight. Here are five New Year’s resolutions for CMOs to ensure a successful and innovative year ahead. 1. Clean up your database Did you know that marketing...Read More
1. What is Connected TV (CTV)? Connected TV, often referred to as Smart TV, is a television that connects to the internet, allowing viewers to access streaming content, apps, and other online services directly through their television sets. 2. What is a CTV Device? A CTV device is one that connects to or is embedded...Read More
Connected TV (CTV) advertising delivers targeted advertisements through internet-connected television devices, such as smart TVs, streaming devices (e.g., Roku, Apple TV), gaming consoles, or mobile devices. Use of streaming services and CTV platforms continues to rapidly increase, with 62.6 million users projected by 2025. As more consumers cut the cord on cable, pet retailers can...Read More
Our guest speaker, Rick Lang, former Chief Marketing and Sales Officer of Comcast and current Head of Global Cable Sales at Afiniti, an AI company, focuses retention on “the little hinges that swing a big door.” In this podcast, Rick shares his lessons learned on the 4 advantages and methods of focusing on customer retention...Read More
As marketers and brands, we often hyper-focus on customer acquisition so much that we lose sight of the importance of customer retention. Retaining current customers is less expensive, requires less time and investment, and creates higher margins and profitability. Understanding the data, life event changes, signals, and insights that highlight retention opportunities is key to...Read More
Owning a pet is undoubtedly one of life’s greatest pleasures. In fact, 2 out of 3 households in the U.S. are proud pet owners. For many of us, our furry friends are an important part of the family – and that devotion is reflected in the $124 billion dollars spent on pet care in 2023....Read More
[Podcast] Part 2: The Slow Death of the Cookie (and what to do instead) [Podcast] Part 1: The Slow Death of the Cookie (and what to do instead) Speakers SpeakerSteven GoldbergVP, North American PublishersLiveRamp SpeakerTodd DziedzicSVP, Digital & AnalyticsPorch Group Media HostLuci RaineyFormer Marketing ExecutiveComcast & PODS *The following transcription has been adapted from...Read More
In recent years, the advertising landscape has undergone a significant shift, with the impending departure of cookies playing a pivotal role. Long regarded as essential tools for digital advertisers, cookies have been the backbone of targeted advertising, providing valuable data about user behavior and preferences. However, growing concerns over privacy and data protection have...Read More
You may have heard it time and again, but if you aren’t using digital in your marketing plans, you are losing out. Simply put, traditional marketing no longer works like it used to for auto dealerships. According to research by DealerSocket, traditional advertising such as radio spots, TV ads, and billboards bring in an average total...Read More
Summer is approaching – soon the kids will be out of school and our weekends will be full of backyard barbecues, graduations, and trips to the beach. Is it any wonder that business revenue sees a slowdown during the summer months? To keep your message from getting lost in the fun and sun, check out...Read More
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