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Kristin Jones
ctv advertising tips
22
May

5 Expert Tips for Creating a Successful CTV Advertising Campaign

May 22, 2023, ,
Connected TV (CTV) advertising is becoming an increasingly popular and effective way for marketers to reach their target audience. As traditional television viewing habits continue to evolve, more and more viewers are turning to CTV devices, such as smart TVs, gaming consoles, and streaming devices, to consume their favorite content. This shift in viewing...
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dos donts email marketing
17
May

The Do’s and Don’ts of Email Marketing

May 17, 2023, , ,
Email marketing is a powerful and cost-effective way for brands to connect with their customers and promote their products or services. It allows businesses to reach a large number of people directly, and provides a way to segment and personalize messages for maximum impact. However, there are certain best practices that businesses should follow...
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Data-Driven Automotive Marketing
15
May

An Introduction to Data-Driven Marketing for the Auto Industry

May 15, 2023
Without a doubt, data has become the currency that fuels competitive advantage in today’s economy. The concept of data-driven marketing has become an integral strategy across a broad range of industries, and the automotive industry is certainly no exception. Consumers expect relevant messages delivered across the channels they prefer and at the timing they choose....
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1st party data hygiene best practices
12
May

1st Party Data Hygiene Best Practices – Your Mother Was Right!

May 12, 2023,
Who knew? It turns out that Mom taught us everything we need to know about best practices for 1st party data hygiene! For Mother’s Day, let’s review Mom’s words of wisdom.  Sit back, read, and relax – but take your feet off the coffee table! Don’t Throw Your Money out of the Window! Did...
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types of ctv ads
10
May

[Podcast] Types of CTV Ads

May 10, 2023, , ,
Connected TV (CTV) ads are a powerful tool for businesses looking to reach audiences in the streaming television landscape. There are several types of CTV ads available, each with its own unique benefits and targeting capabilities. Peter Jones, Head of Local Sales at Premion, explains in our podcast. [Podcast] Types of CTV Ads Speakers...
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ott strategy checklist
03
May

[Podcast] OTT Strategy Checklist

May 3, 2023, , ,
An OTT (Over-The-Top) strategy checklist can be a useful tool to ensure that your business is ready to launch or expand its OTT offerings. By following these guidelines and creating a comprehensive OTT strategy checklist, businesses can improve their chances of success in the highly competitive market. Peter Jones, Head of Local Sales at...
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reasons why customers aren't responding to emails
01
May

11 Reasons Why Your Customers Aren’t Responding to Your Emails and How to Win Them Back in 2023

May 1, 2023, ,
Have your email response and conversion rates lost their fizzle? Do you feel like your customers have lost that loving feeling? If so, you are not alone!B2C email marketing increased exponentially during Covid. In 2020, over 306 billion emails were sent and received globally. This trend is continuing and in 2023 it is projected...
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man browsing streaming services
26
Apr

[Podcast] The Evolution of CTV in the New Media Landscape

April 26, 2023, , ,
The TV ad model is in the midst of a massive wave of disruption.  And with that disruption has come a massive amount of fragmentation in the CTV/OTT ad models and platforms.  This fragmentation means that marketers need to choose trusted partners that can provide them with the necessary reach and scale. So which...
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13
Apr

Automotive Aftermarket Trends and Statistics

April 13, 2023, , ,
The rise of e-commerce and advancements in technology have led to significant changes in the automotive aftermarket industry, with online sales and digital platforms playing an increasingly important role. As a result, automotive aftermarket marketing strategies must be adaptable and data-driven to keep up with the evolving trends and changing customer behaviors in the...
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5 Ways to Create Targeted Marketing Audiences to Drive Results
04
Apr

[Podcast] 5 Ways to Create Targeted Marketing Audiences to Drive Results

April 4, 2023, ,
[Podcast] 5 Ways to Create Targeted Marketing Audiences to Drive Results A precise target audience is at the foundation of every successful marketing campaign. But, in an age of data privacy, data loss, and data overload, what best practices should you be following to ensure you’re reaching the right people with your message? In...
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