July 6, 2023
podcast part 2 4 advantages methods of focusing on customer retention
Our guest speaker, Rick Lang, former Chief Marketing and Sales Officer of Comcast and current Head of Global Cable Sales at Afiniti, an AI company, focuses retention on “the little hinges that swing a big door.”  In this podcast, Rick shares his lessons learned on the 4 advantages and methods of focusing on customer...
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podcast part 1 4 advantages methods of focusing on customer retention
As marketers and brands, we often hyper-focus on customer acquisition so much that we lose sight of the importance of customer retention. Retaining current customers is less expensive, requires less time and investment, and creates higher margins and profitability. Understanding the data, life event changes, signals, and insights that highlight retention opportunities is key...
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