Email marketing remains one of the most cost-effective ways to engage with customers and generate a strong return on investment (ROI). When done right, it can boost your brand’s visibility and drive a significant ROI. Check out these incredible stats on the power of email marketing: The average expected ROI is $42 for every $1 you spend...Read More
Cheerful decorations, family get-togethers, memorable vacations, and hunting for the perfect gifts all make the holidays a special time of year. The holidays will be here before you know it – which means now is the time to start preparing your holiday marketing campaigns. Data reveals that the average holiday spending for US consumers is...Read More
New movers are actively making decisions about the products and services they need to settle into their new homes. And with a whopping 72% of new movers making major purchase decisions before moving, you’ll want to reach them weeks before move-in day. This article explores the power of new mover data, a valuable addition to...Read More
Research from Porch Group Media and Ascend2’s The Marketers Perspective on Mover Marketing report finds that mover marketing programs have a significant impact on the overall success of marketing performance, providing tremendous boosts in acquisition and retention initiatives. But, as with any type of marketing program, marketers face a few unique challenges when it comes...Read More
New movers are consumers who are in the process of moving or have moved within the last 12 months. These consumers are incredibly dynamic. The move represents a transition point in their lives, where many major decisions are being made — including seeking mortgage lenders, switching banks, and finding new financial service providers. And, with...Read More
Reaching your audience with a one-size-fits-all approach is simply not effective. Today’s consumers demand personalized outreach and targeted communications. The key to providing this type of personalization lies in audience segmentation. What is Audience Segmentation? Audience segmentation involves dividing a broad target audience into smaller, more manageable groups of consumers based on specific criteria. These...Read More
Today’s digital world is noisy and cluttered, making it difficult for your message to stand out. And with the average person being exposed to 4,000 to 10,000 ads per day, you can’t afford to take a one-size-fits-all approach. This is where audience segmentation comes into play—a powerful strategy that divides your target audience into groups,...Read More
Social media advertising is a powerful tool for reaching your target audience and driving conversions. However, it’s essential to understand the dos and don’ts of social media advertising to deploy successful campaigns. Read on to learn about the dos and don’ts of social media advertising to create effective campaigns that reach your audience, drive engagement,...Read More
An email address is required for pretty much everything online – shopping, banking, social media, apps, rewards programs, work, etc. As a result, U.S. consumers have an average of two email addresses: a primary email address that is regularly checked for important notices, and a secondary email address that they will check on occasion....Read More
Data is the foundation of successful marketing, empowering you to truly understand and engage with your target audience to accommodate their needs, preferences, and behaviors. Today’s advertising landscape is crowded, noisy, and fiercely competitive. Between information overload and an array of options to choose from, capturing customer attention requires a strategic, personalized approach – one...Read More
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