Audience segmentation allows you to personalize messages and offerings to specific customer groups, resulting in increased engagement, customer satisfaction, and overall marketing success. In fact, a study found that engagement is 101% higher in segmented campaigns (DMA). We all know about demographic, geographic, psychographic, and behavioral segmentation – but consumers are multi-dimensional people – and...Read More
New movers are consumers who are in the process of moving or have moved within the last 12 months. These consumers are incredibly dynamic. The move represents a transition point in their lives, where many major decisions are being made — including seeking mortgage lenders, switching banks, and finding new financial service providers. And, with...Read More
In 2025, shoppers have more choices than ever before. Thousands of brands are probably vying for your attention right now! And because of that, our expectations as customers have soared. We don’t just want good service; we expect seamless, personalized interactions that make us feel seen and valued. And if the experience is not up...Read More
Reaching your audience with a one-size-fits-all approach is simply not effective. Today’s consumers demand personalized outreach and targeted communications. The key to providing this type of personalization lies in audience segmentation. What is Audience Segmentation? Audience segmentation involves dividing a broad target audience into smaller, more manageable groups of consumers based on specific criteria. These...Read More
Today’s digital world is noisy and cluttered, making it difficult for your message to stand out. And with the average person being exposed to 4,000 to 10,000 ads per day, you can’t afford to take a one-size-fits-all approach. This is where audience segmentation comes into play—a powerful strategy that divides your target audience into groups,...Read More
Social media advertising is a powerful tool for reaching your target audience and driving conversions. However, it’s essential to understand the dos and don’ts of social media advertising to deploy successful campaigns. Read on to learn about the dos and don’ts of social media advertising to create effective campaigns that reach your audience, drive engagement,...Read More
An email address is required for pretty much everything online – shopping, banking, social media, apps, rewards programs, work, etc. As a result, U.S. consumers have an average of two email addresses: a primary email address that is regularly checked for important notices, and a secondary email address that they will check on occasion....Read More
For years, marketers have leaned on cookies like a trusty sidekick, helping us understand who’s visiting our websites and what they’re interested in. This intel allowed us to tailor our messages and connect with the right people. But just like all good things, the era of third-party cookies was seemingly coming to a close. This...Read More
Data is the foundation of successful marketing, empowering you to truly understand and engage with your target audience to accommodate their needs, preferences, and behaviors. Today’s advertising landscape is crowded, noisy, and fiercely competitive. Between information overload and an array of options to choose from, capturing customer attention requires a strategic, personalized approach – one...Read More
Cookie deprecation and privacy regulations are reshaping the advertising landscape. As a result, marketers are focusing on new strategies, such as contextual advertising. In this article, we will cover what exactly contextual advertising is, how it works, the benefits it provides advertisers and consumers, and its significance in a cookieless world. What is Contextual Advertising?...Read More
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