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Kristin Jones
what is email appending
13
Jun

Email Appending 101: What It Is, How It Works, & More

June 13, 2024, ,
An email address is required for pretty much everything online – shopping, banking, social media, apps, rewards programs, work, etc. As a result, U.S. consumers have an average of two email addresses: a primary email address that is regularly checked for important notices, and a secondary email address that they will check on occasion....
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10
Jun

Top 3 Cookieless Targeting Solutions Marketers are Considering in 2024

June 10, 2024,
Cookie deprecation is a hot topic in 2024. For several years, marketers have relied on cookies to track users across the web, letting them target specific demographics and interests. But with the demise of cookies right around the corner, this data will no longer be readily available, forcing marketers to rethink their data strategies and...
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data driven marketing statistics
05
Jun

23 Data-Driven Marketing Statistics on How B2Cs Build Audiences in 2024

June 5, 2024, ,
Data is the foundation of successful marketing, empowering you to truly understand and engage with your target audience to accommodate their needs, preferences, and behaviors. Today’s advertising landscape is crowded, noisy, and fiercely competitive. Between information overload and an array of options to choose from, capturing customer attention requires a strategic, personalized approach – one...
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how to prepare for the demise of third party cookies
05
Jun

3 Strategies to Prepare for the Demise of Cookies

June 5, 2024,
Don’t get caught with your hand in the cookie jar! It’s time to cash in your chips and prepare for the demise of third-party cookies. Almost 30 years have passed since ad platforms began placing third-party cookies on a user’s device – essentially launching the age of digital advertising. However, data privacy concerns have...
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contextual advertising
01
Feb

Contextual Advertising 101: What It Is And How It Works

February 1, 2024,
Cookie deprecation and privacy regulations are reshaping the advertising landscape. As a result, marketers are focusing on new strategies, such as contextual advertising. In this article, we will cover what exactly contextual advertising is, how it works, the benefits it provides advertisers and consumers, and its significance in a cookieless world. What is Contextual Advertising?...
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new years resolutions for cmos
19
Dec

5 New Year’s Resolutions for CMOs

December 19, 2023
As we approach 2024, CMOs are gearing up for fresh challenges and opportunities. In the coming year, staying ahead requires not just adaptability but also strategic foresight. Here are five New Year’s resolutions for CMOs to ensure a successful and innovative year ahead. 1. Clean up your database Did you know that marketing databases...
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ctv-advertising-faqs
04
Oct

CTV Advertising FAQs

October 4, 2023, ,
Over the past 10 to 15 years, we have experienced a rapid pace of technological change. Every year, more and more consumers shift their TV consumption towards on-demand TV from the traditional, scheduled airtime TV. In 2023, an astounding 88 percent of U.S. households owned at least one internet-connected TV device. The number of CTV users amounts...
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how pet retailers can leverage ctv advertising to drive sales
12
Jul

How Pet Retailers Can Leverage CTV Advertising to Drive Sales

July 12, 2023,
Connected TV (CTV) advertising delivers targeted advertisements through internet-connected television devices, such as smart TVs, streaming devices (e.g., Roku, Apple TV), gaming consoles, or mobile devices. Use of streaming services and CTV platforms continues to rapidly increase, with 62.6 million users projected by 2025. As more consumers cut the cord on cable, pet retailers...
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podcast part 2 4 advantages methods of focusing on customer retention
06
Jul

[Podcast] Part 2: 4 Advantages & Methods of Focusing on Customer Retention

July 6, 2023, , , ,
Our guest speaker, Rick Lang, former Chief Marketing and Sales Officer of Comcast and current Head of Global Cable Sales at Afiniti, an AI company, focuses retention on “the little hinges that swing a big door.”  In this podcast, Rick shares his lessons learned on the 4 advantages and methods of focusing on customer...
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podcast part 1 4 advantages methods of focusing on customer retention
06
Jul

[Podcast] Part 1: 4 Advantages & Methods of Focusing on Customer Retention

July 6, 2023, , , ,
As marketers and brands, we often hyper-focus on customer acquisition so much that we lose sight of the importance of customer retention. Retaining current customers is less expensive, requires less time and investment, and creates higher margins and profitability. Understanding the data, life event changes, signals, and insights that highlight retention opportunities is key...
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