On November 15, 2024, PGM joined forces with Feeding Tampa Bay to make a significant impact on the local community. A dedicated team of volunteers from the company spent their day boxing over 14,000 pounds of food and packaging 12,000 meals, which will be distributed to families and individuals facing food insecurity in the Tampa...Read More
On Friday, November 8, 2024, PGM joined forces with Habitat for Humanity of Hillsborough County Florida to build two homes for veterans in need. November is Veterans Initiative Month at Habitat for Humanity of Hillsborough County. PGM sponsored this initiative to support Habitat’s mission of building and repairing homes for those who’ve served to...Read More
Data is the foundation of your marketing. It informs your decisions, provides insights into what’s working, and helps you understand your customers. What drives your customers to make purchases? What behaviors signal their purchase intent? What’s the best way to reach them with your offerings? To answer these questions, you must go beyond demographics and...Read More
Email marketing remains one of the most cost-effective ways to engage with customers and generate a strong return on investment (ROI). When done right, it can boost your brand’s visibility and drive a significant ROI. Check out these incredible stats on the power of email marketing: The average expected ROI is $42 for every $1 you spend...Read More
Cheerful decorations, family get-togethers, memorable vacations, and hunting for the perfect gifts all make the holidays a special time of year. The holidays will be here before you know it – which means now is the time to start preparing your holiday marketing campaigns. Data reveals that the average holiday spending for US consumers is...Read More
New movers are actively making decisions about the products and services they need to settle into their new homes. And with a whopping 72% of new movers making major purchase decisions before moving, you’ll want to reach them weeks before move-in day. This article explores the power of new mover data, a valuable addition to...Read More
Research from PGM and Ascend2’s The Marketers Perspective on Mover Marketing report finds that mover marketing programs have a significant impact on the overall success of marketing performance, providing tremendous boosts in acquisition and retention initiatives. But, as with any type of marketing program, marketers face a few unique challenges when it comes to executing...Read More
New movers are consumers who are in the process of moving or have moved within the last 12 months. These consumers are incredibly dynamic. The move represents a transition point in their lives, where many major decisions are being made — including seeking mortgage lenders, switching banks, and finding new financial service providers. And, with...Read More
Reaching your audience with a one-size-fits-all approach is simply not effective. Today’s consumers demand personalized outreach and targeted communications. The key to providing this type of personalization lies in audience segmentation. What is Audience Segmentation? Audience segmentation involves dividing a broad target audience into smaller, more manageable groups of consumers based on specific criteria. These...Read More
Today’s digital world is noisy and cluttered, making it difficult for your message to stand out. And with the average person being exposed to 4,000 to 10,000 ads per day, you can’t afford to take a one-size-fits-all approach. This is where audience segmentation comes into play—a powerful strategy that divides your target audience into groups,...Read More
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