There’s something special about a day on the water; the sound of the waves, the camaraderie, the thrill of the catch.  For many veterans, it’s more than just fishing- it’s a moment of peace and a chance to reconnect.  That’s the inspiration behind Habitat for Humanity of Hillsborough County’s Veterans Inshore Slam Fishing Tournament. One...Read More

Consumer data has become one of the most important tools for improving marketing campaign performance. Have you ever launched a marketing campaign that seemed perfect on paper, only to watch it underperform once it went live? In many cases, the problem is not the creative itself. The messaging may have been strong. The offer may...Read More

Halloween is right around the corner, and so are your festive marketing campaigns.   The spooky season kicks off a flurry of holiday shopping.   In 2024, Americans planned to spend a total of 11.5 billion U.S. dollars on costumes, decorations, and candies.   So, where are people shopping for Halloween this year, what are the top selling Halloween items, and what...Read More

Collecting and leveraging consumer data helps you better understand and connect with your customers.   Each consumer data type is valuable and plays an important role in helping you build and deliver personalized campaigns that generate ROI.  But collecting data isn’t just about marketing—it’s also about privacy.  According to XM Institute, 53% of consumers are extremely...Read More

Moving is one of life’s biggest events. It’s exciting, chaotic, and full of changes.    Think about your last move, looking at new places and the excitement that comes with it. Imagining yourself living in the place that you’ve had your eye on. Packing up your memories to go make new ones.   But turning your new...Read More

The remodeling market shows no signs of slowing down, but what people are remodeling—and why—is shifting.  In 2024 alone, Americans spent an estimated $603 billion on home renovation. By mid-2026, spending growth is projected to continue, though at a slower pace of ~1.2% year-over-year.   That means opportunity is still there, but brands will need to...Read More

Often times, the terms “customers” and “consumers” are used interchangeably, and while similar, there are some key differences that make them different.  Consumers are people who could be your customers, and customers are people who are your customers.  Seems straightforward enough, right? But in reality, it is very important to know how each is used...Read More

As marketers, we have more data at our disposal than ever before.  So why are we still trying to guess who will be interested in our next big campaign?   All of this information is available – we just need to know what to look for.   Understanding what consumer data is, where it comes from, and...Read More

Direct mail is a channel that’s been often overlooked. With so much reliance on digital platforms, direct mail is often one of the last channels to be considered when marketers are strategizing their media mix.   However, through a data-driven approach, today’s direct mail offers you more control of your targeting, so you can reach the...Read More

Americans are reshaping the nation’s housing map. In 2024, 25.87 million people, 7.8% of the U.S. population, packed up and moved. Career opportunities, more space, better schools, and a simple change of scenery were among the top reasons. But in 2025, where people are moving tells an even bigger story.  A new MovingPlace.com Report highlights...Read More