Every great audience starts with the data behind it.  Who are your best prospects? What do they own? Where do they live? What does their household look like?   The answers shape who makes it into your audience, how you personalize your campaigns and where your marketing dollars go.   So it’s worth asking: how good is...Read More

In-market data can add an important new dimension to what marketers know about their customers. You know what your customers bought from you. But do you know what they’re shopping for right now?  That’s a very different question.  Purchase history can tell marketers a lot about past behavior. Consumer and household data can help explain who customers are. Lifestyle and interest...Read More

For decades, homeownership was viewed as one milestone among many. People got married, started families, changed careers, adopted pets, moved cities, and somewhere along the way, eventually bought a house. That timeline has changed. Today, homeownership is increasingly becoming the milestone that determines when many other life decisions happen. And for marketers, that shift says...Read More

Marketers have more customer data than ever. Purchase history. Website activity. Email engagement. CRM data. Loyalty activity. All of it matters. But most first-party data answers one type of question: What has this customer done with us? It doesn’t always tell you much about the person behind the record. What does their household look like?...Read More

The traditional car buying funnel no longer exists, and automotive marketing has to change with it. Today’s consumers move across social media, reviews, dealership websites, streaming TV, and in-person experiences as they research and evaluate vehicles. The result is a journey that is increasingly fragmented, nonlinear, and difficult to predict.  The data backs this up. In the...Read More

Every successful marketing campaign starts with understanding your audience.  But knowing your audience today requires much more than basic demographic information like age, gender, or location. Modern marketers need a deeper understanding of the people they’re trying to reach, including their interests, behaviors, purchasing patterns, life stages, and even characteristics about the homes they live in or the vehicles...Read More

Choosing an audience data provider is about more than finding the largest database or the lowest price.   The quality of your audience data influences nearly every aspect of your marketing strategy, from customer acquisition and audience segmentation to personalization and campaign performance. The right partner can help you reach more qualified prospects, reduce wasted advertising spend, and make better marketing decisions. The wrong one can leave...Read More

Your CRM may contain thousands, or even millions, of customer records.  But how much do you really know about the people behind those records?  For many organizations, customer data includes only the information someone shared when they filled out a form, made a purchase, or subscribed to an email list. That might be enough to recognize a customer, but it’s rarely...Read More

Our PGM and Welcome Wagon teams came together for a day of service at Feeding South Florida’s Palm Beach County warehouse, joining forces to help address food insecurity in the communities we serve. Feeding South Florida is the region’s largest hunger relief organization, distributing food to families across Palm Beach, Broward, Miami-Dade, and Monroe counties....Read More

Marketing has always been built around visibility. Search queries, clicks, site visits, and comparison behavior have helped brands read intent and optimize campaigns for decades. But how AI is changing consumer shopping behavior is now rewriting that playbook, and much of the visibility marketers once relied on is starting to disappear.  Consumers are increasingly handing...Read More