By the PGM Data & Marketing Team Based on findings from The 2026 Homeowner Report, PGM’s original consumer research study conducted in partnership with Ascend2. Survey of 1,559 U.S. homeowners conducted March and April 2026. All findings at 95% confidence. There’s a moment every home services company is competing for. It’s not a season. It’s...Read More

Furniture marketing is changing quickly as consumer buying behavior continues to shift across digital and physical channels. What once started in a showroom now often starts online, long before a consumer is ready to buy.  Today’s furniture buying journey is shaped by inspiration, product research, pricing comparisons, reading reviews, and ongoing browsing across multiple devices...Read More

The U.S. auto market is shifting gears.   Legacy automakers have ruled the roads for many decades, shaping our consumer expectations with reliability, brand heritage, and incremental innovation.   But this reality is changing, and there’s a new generation of automotive brands. Vehicles born from tech-first mindsets are accelerating into the spotlight.   And they’re going well beyond just building cars; they’re redefining mobility with bold designs, electrification, connected ecosystems, and...Read More

This article is adapted from a recent webinar conversation with Michelle Taves, VP and Group GM, and Larisa Bedgood, Head of Marketing, on the five high-intent audiences brands should prioritize in 2026. You can watch the full webinar here: [Watch the full webinar] Millennial and Gen Z consumers are reshaping how brands think about marketing, loyalty, and customer experience in 2026. Younger generations have...Read More

Marketing teams and leaders are collecting more customer data than ever through emails, clicks, website behavior, and demographics.  But somehow personalization feels harder, not easier.  Can you relate?  On paper, you’re doing everything right; but something feels off. Let’s discuss what’s missing and how to achieve better customer understanding.  Why More Customer Data Isn’t Solving the Problem  In 2026, most marketing teams are overwhelmed with customer data.   You’re collecting from:  CRM platforms  Email tools  Social engagement  Site...Read More

The PGM team spent the day volunteering at Feeding Tampa Bay’s warehouse on May 29th, coming together to support an organization that plays a serious role in addressing food insecurity across our region.  From the moment we stepped into the facility, we were struck by both the scale of the operation and the dedication of the team behind it....Read More

The automotive purchase journey in 2026 has evolved. Unfortunately, most marketing hasn’t.  Buyers are more informed, more flexible, and far less predictable. They move between online research, comparing options, and seeing the car in person before making a decision.  But a lot of marketing still assumes a simple funnel:   Awareness → “I see a car ad”   Consideration → “I look at a few options”   Conversion → “I...Read More

Everyone talks about personalization.  Very few are actually doing it well.  Direct mail is firmly back in the performance conversation, not because it is a legacy channel, but because it is truly a measurable, high-impact part of modern marketing. And when it works, it stands out in ways digital often cannot.  Most explanations for why it works? Personalization gets a lot of the credit. In...Read More

Impulse buying is one of the most misunderstood concepts in modern marketing.  It is often treated as a moment of irrationality—an emotional click, a spontaneous checkout, a purchase made without thought.  But the data tells a different story.  What appears “impulsive” is usually the final expression of a much longer decision process shaped by intent...Read More

If you’re like most marketers, you would probably say that you’re drowning in data. What used to be a complaint about “not having enough data” has flipped completely. The latest problem is having so much information coming from so many places that it’s pretty much impossible to make sense of any of it. And that’s...Read More