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August 13, 2026
Home Services Messaging Strategy
By the PGM Data & Marketing Team Based on findings from The 2026 Homeowner Report, PGM’s original consumer research study conducted in partnership with Ascend2. Survey of 1,559 U.S. homeowners conducted March and April 2026. All findings at 95% confidence. Take two homeowners. Both own single-family homes. Both are in your service area. Both are...
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