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July 28, 2026
Home Services Precision Targeting
By the PGM Data & Marketing Team Based on findings from The 2026 Homeowner Report, PGM’s original consumer research study conducted in partnership with Ascend2. Survey of 1,559 U.S. homeowners conducted March and April 2026. All findings at 95% confidence. Here’s a targeting problem that doesn’t get talked about enough in home services marketing. You...
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