Personalization has become a marketing requirement:  96% of consumers are more likely to purchase when brands personalize messaging.  1 in 4 consumers are less likely to purchase after receiving a generic message.   81% of consumers ignore irrelevant marketing messages, actively disengaging from non‑personalized outreach.  71% of consumers feel frustrated by irrelevant marketing messaging.  76% of shoppers are frustrated by impersonal interactions in 2026.  77% of consumers are more likely to...Read More