This article is adapted from a recent webinar conversation with Michelle Taves, VP and Group GM, and Larisa Bedgood, Head of Marketing, on the five high-intent audiences brands should prioritize in 2026. You can watch the full webinar here: [Watch the full webinar] Millennial and Gen Z consumers are reshaping how brands think about marketing, loyalty, and customer experience in 2026. Younger generations have...Read More