BOSTON, January 21, 2021 /PRNewswire/ — V12 Data, a leading provider of purchase intent insight and marketing services, including mover data, announced that it has been acquired by Porch Group, Inc. (NASDAQ:PRCH), a leading vertical software company for the home services industry. The acquisition combines the power of Porch Group Media’s 27+ million mover database and billions of buyer intent signals with Porch’s unique new mover data assets to transform mover and homeowner marketing.
BOSTON, July 28, 2020 /PRNewswire/ — Porch Group Media, a leading provider of purchase intent insight and marketing services, announced the launch of its Active Shopper Attributes, part of Porch Group Media’s ConsumerPlus data asset and powered by Porch Group Media Signals in-market technology. Brands can use the attributes to reach consumers who have a high propensity to purchase products and services they are selling within the next 90 days.
BOSTON, July 20, 2020 /PRNewswire/ — Porch Group Media, a leading provider of consumer and purchase intent insight, announced that it was ranked highest among consumer data vendors for gender and combined attributes of age and gender, by data intelligence company Truthset, in their initial release completed in May 2020. Founded by veterans from Nielsen, Salesforce, LiveRamp, and Procter & Gamble, Truthset helps all stakeholders in the marketing ecosystem measure the accuracy of consumer data to improve the performance of data-driven marketing activities.
BOSTON, July 13, 2020 /PRNewswire/ — Porch Group Media, a leading provider of purchase intent insight and marketing services announced that its family of in-market purchase intent solutions, Porch Group Media Signals, has grown to the point that automotive marketers can use behavioral intent data exclusively to target all automotive shoppers in the US.
BOSTON, April 22, 2020 /PRNewswire/ — Porch Group Media, a leading provider of purchase intent insight and marketing services today announced that its consumer database, ConsumerPlus, increased by 50%, for a total of 327+ million records. Additional enhancements were also added including highly predictive CPG audiences based on purchase behavior and in-market shopping audiences. The enhanced consumer dataset creates an industry-leading product to help marketers deliver highly targeted, omnichannel campaigns at scale.
BOSTON, April 21, 2020 /PRNewswire/ — Porch Group Media, a leading provider of purchase intent insight and marketing services, shared recent statistics on how consumer shopping behavior is changing in response to the coronavirus pandemic. During March, online browsing for financial products and services increased by 175+% as highlighted by a 263% increase for cash advances, a 155% increase for business loans and a 61% increase for mortgages.
BOSTON, April 14, 2020 /PRNewswire/ — Porch Group Media, a leading provider of purchase intent insight and marketing services, shared recent statistics on how consumer shopping behavior is changing in response to the coronavirus pandemic. During March, online browsing for furniture increased by 200+% as evidenced by examples including a 242% increase in online browsing for desks, a 260% increase for outdoor furniture and a 205% increase for home decor.
BOSTON, April 7, 2020 /PRNewswire/ — Porch Group Media, a leading provider of purchase intent insight and marketing services, shared recent statistics on how consumer shopping behavior is changing in response to the coronavirus pandemic. Porch Group Media reports that online browsing for apparel increased by 200+% as highlighted by national brands such as Urban Outfitters and Hollister. Online browsing for footwear increased by 225% as seen in brands such as DSW and Wolverine.
BOSTON, March 31, 2020 /PRNewswire/ — Porch Group Media, a leading provider of purchase intent insight and marketing services, shared recent statistics on how consumer shopping behavior is changing in response to the coronavirus pandemic. Porch Group Media reports that online browsing for automotive aftermarket products parts increased by 350+% as highlighted by national brands such as NAPA and O’Reilly Auto Parts. Local aftermarket brands followed a similar path, with an increase of 400+% in online browsing activity.
BOSTON, March 24, 2020 /PRNewswire/ — Porch Group Media, a leading provider of purchase intent insight and marketing services, shared recent statistics on how consumer shopping behavior is changing in response to the coronavirus pandemic. Porch Group Media reports that online browsing for home electronics has increased by 200+% in the U.S. and foot traffic to wireless providers increased by 32% in the U.S.
