For more information contact:
VP of Marketing
Porch Group Media Increases Consumer Database Size by 50%, for an Industry-Leading Total of 327+ Million Records
Enhancements Also Include Highly Predictive Consumer Packaged Goods Data and In-Market Audiences
BOSTON, April 22, 2020 /PRNewswire/ — Porch Group Media, a leading provider of purchase intent insight and marketing services today announced that its consumer database, ConsumerPlus, increased by 50%, for a total of 327+ million records. Additional enhancements were also added including highly predictive CPG audiences based on purchase behavior and in-market shopping audiences. The enhanced consumer dataset creates an industry-leading product to help marketers deliver highly targeted, omnichannel campaigns at scale.
“Consumers demand personalization and relevancy across channels in the messaging they receive from brands. In order to customize at this level, marketers must be savvy in how they use and integrate data to understand their audience on a broader and deeper scale,” said Andy Frawley, CEO of Porch Group Media. “Porch Group Media’s consumer database offers the breadth and depth that many other offerings in the marketplace are lacking.”
In addition to a much larger dataset, enhancements include more highly predictive CPG data. These assets are highly-predictive segments, built using self-reported, deterministic in-store shopping data, Porch Group Media’s third-party data and AI and machine learning technology.
Also available are in-market shopper audiences, powered by Porch Group Media’s purchase intent solution, Porch Group Media Signals. These audiences have a high propensity to purchase within the next 90 days. They are built using the predictive learning power of Porch Group Media’s AI and machine learning platforms, which blends rich data assets and Porch Group Media Signals in-market data to create audiences at mass-scale. Automotive and auto aftermarket audiences are currently available with additional audiences rolling out across retail industry segments.
“Clients using our Porch Group Media Signals technology are seeing impressive results,” said Anders Ekman, President of Porch Group Media. “In the automotive industry, we are seeing sales conversion of up to 6% and 3x higher engagement across industries. The in-market models and additional enhancements to our consumer data asset will give marketers powerful capabilities for truly refined, omnichannel marketing that converts prospects into customers.”
To learn more about Porch Group Media’s Consumer data offering, visit https://porchgroupmedia.com/v12-consumerplus/.
ABOUT Porch Group Media
Porch Group Media is the leader driving business outcomes through data, technology, and marketing solutions. The company’s broad data offerings feature a range of foundational and consumer intent data, highlighted by Porch Group Media AutoID, the leading VIN to consumer solution, and Porch Group Media Signals, which harnesses consumer behavior to deliver highly predictive consumer intent insights. Porch Group Media’s solutions are powered by Porch Group Media Velocity, the top of market CDP that links first and third party data, powerful analytics, and customer journey management into a seamless retention, upsell and acquisition platform. For more information, visit porchgroupmedia.com.