[press release] Active Shopper Attributes

Porch Group Media Launches Active Shopper Attributes, Empowering Brands to Reach Consumers Who Have a High Propensity to Purchase Within the Next 90 Days

Part of ConsumerPlus, Powered by Porch Group Media Signals Technology

BOSTON, July 28, 2020 /PRNewswire/ — Porch Group Media, a leading provider of purchase intent insight and marketing services, announced the launch of its Active Shopper Attributes, part of Porch Group Media’s ConsumerPlus data asset and powered by Porch Group Media Signals in-market technology. Brands can use the attributes to reach consumers who have a high propensity to purchase products and services they are selling within the next 90 days.

According to Andy Frawley, CEO of Porch Group Media, “Most data compilers are using sources such as legacy magazine subscription data, white page data and survey data to create their data attributes and demographics. In comparison, our active shopper attributes are built using actual, in-market shopping activity, and are therefore much more predictive than data sets using historical data.”

Porch Group Media’s Active Shopper Attributes combine Porch Group Media Signals purchase intent data with the predictive learning power of Porch Group Media’s machine learning platforms to create audiences at mass-scale. They are the newest addition to ConsumerPlus, the biggest, deepest, most flexible dataset in the industry with data on 260+MM consumers. Available for omnichannel deployment across direct mail, email, display and social, these audiences outperform typical audiences using historical behavior by 10-20%.

Sample Audiences Include:

  • Automotive – shoppers for luxury autos, non-luxury autos, used cars, and brands such as Chevrolet, Dodge and Ford
  • Automotive Aftermarket – shoppers for parts, service, and brands such as AutoZone, Bridgestone, Discount Tire and Firestone
  • Grocery – shoppers at stores such as Aldi, BJs Wholesale, Costco, Farmers Market, Food Lion, Kroger and Meijer
  • Retail – shoppers for furniture and brands such as Dollar General, Family Dollar, Target and Walmart

“Marketers today need to be savvier and more sophisticated than their competitors to boost business growth,” said Anders Ekman, President of Porch Group Media. “By prioritizing consumers who show a high propensity to purchase, brands can significantly increase ROI and conversions. We are thrilled to offer our active shopper attributes as a highly complementary addition to our industry-leading ConsumerPlus data set.”

About Porch Group Media
Porch Group Media is an audience and marketing solutions provider that delivers insight on movers and homeowners, with more context, and greater precision than any provider in the market. Our solutions deliver early access to 90% of US homebuyers. Porch Group Media provides movers, consumer, shopping intent, auto, and property insights to deliver highly personalized, omnichannel, one-to-one marketing campaigns and outcomes across multiple industries. To learn more about Porch Group Media, visit www.porchgroupmedia.com.


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