[press release] In-Market Automotive Purchase Intent

Porch Group Media Signals Family of In-Market Automotive Purchase Intent Solutions Sets New Milestone by Providing Visibility into 100% of U.S. Automotive Sales

5x Growth in Signals Mobile Lot Visit Identification Propels Radical Advancement in Automotive Targeting

BOSTON, July 13, 2020 /PRNewswire/ — Porch Group Media, a leading provider of purchase intent insight and marketing services announced that its family of in-market purchase intent solutions, Porch Group Media Signals, has grown to the point that automotive marketers can use behavioral intent data exclusively to target all automotive shoppers in the US.

  • Porch Group Media’s Signals Mobile product now identifies 71MM individual on-lot shoppers annually
  • New product Porch Group Media Signals Online identifies 50MM individual automotive web browsers annually
  • At historical conversion rates, Porch Group Media Signals identifies shoppers and buyers for 17MM cars and light trucks annually—or 100% of the 2019 sales run rate in the US

According to Andy Frawley, CEO of Porch Group Media, “Our product team is continuously developing and expanding our in-market intent solutions in order to provide our clients with insights into consumers who are actively shopping for vehicles at every point along the purchase journey. With the ability to now see literally 100% of vehicles sold in the U.S., we have completely changed automotive marketing. By seeing intent, not just predicting it, our clients can better prioritize marketing spend on high-value consumers most likely to convert.”

Developed over a four-year time period, the Porch Group Media Signals family of purchase intent products is the largest and most accurate in-market shopping database in the automotive industry. Porch Group Media Signals Online, the newest addition to the product suite, captures online auto browsing and shopping behavior data collected in real-time and markets to cookie-less audience clusters of consumers in market to buy a car, down to the brand and model level. Signals Mobile provides brands with insights on consumers who have recently visiting their dealership or a competitive lot. Signals WebID allows brands to identify up to 50% of unknown website visitors and market to them with omnichannel campaigns. Rounding out the family of products is Signals Events, which provides behavioral and lifestyle triggers which often indicate intent to purchase.

“Consumer behavior and purchase patterns are radically changing across the automotive industry, making it extremely difficult for auto brands to pivot spend and marketing programs in order to keep pace. However, the fact that we can see vehicle purchases at such massive scale in this rapidly changing economy is a huge testimony to the technical innovation and unparalleled power of our Signals technology,” said Anders Ekman, President of Porch Group Media. Automotive marketers have had to rely on models and inferred behavior for many years, and we are thrilled to be able to provide this level of precision and accuracy.”

About Porch Group Media
Porch Group Media is an audience and marketing solutions provider that delivers insight on movers and homeowners, with more context, and greater precision than any provider in the market. Our solutions deliver early access to 90% of US homebuyers. Porch Group Media provides movers, consumer, shopping intent, auto, and property insights to deliver highly personalized, omnichannel, one-to-one marketing campaigns and outcomes across multiple industries. For more information, visit porchgroupmedia.com.

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