Direct mail is a channel that’s been often overlooked. With so much reliance on digital platforms, direct mail is often one of the last channels to be considered when marketers are strategizing their media mix.   However, through a data-driven approach, today’s direct mail offers you more control of your targeting, so you can reach the...Read More

Direct marketing takes a one-to-one communication strategy to engage with potential customers on a personalized basis. Unlike advertising, which typically targets a broad audience or a mass market, direct marketing focuses on individual customers or specific segments of the market. It aims to create a direct response from the target audience, often through channels like...Read More

Direct mail has stood the test of time as a highly successful way to engage and captivate modern audiences. In fact, 62% of consumers ultimately made a purchase in response to receiving a piece of direct mail.  To truly stand out, businesses must reimagine their direct mail approaches. We will share some compelling direct mail...Read More

In today’s online world, with our inboxes buzzing and screens filled with ads, there’s something special about receiving a piece of direct mail. The tangible touch, something we can hold and feel, has a unique charm that digital just can’t match.  In fact, an incredible  62% of consumers say direct mail has inspired them to take...Read More

What have you heard about direct mail? That it’s out of date, or a thing of the past?   While our world seems zeroed in on technology, you may be surprised to learn that direct mail is still a highly relevant channel. Postcards, brochures, and flyers are the OG of advertising for very valid reasons.  So,...Read More

Despite so many digital channels available today (or maybe in spite of it), direct mail remains a powerful channel to reach consumers. While technology has opened up numerous channels for communication, direct mail truly stands out as a tangible and impactful way to connect with customers on a personal level. Its ability to engage the...Read More

In a digital landscape where inboxes overflow and social media feeds are cluttered with advertisements, direct mail offers a compelling choice for marketers looking to engage their audience in fresh and exciting ways. Larisa Bedgood, Head of Marketing at PGM, and Michele Maxfield, GM of Welcome Wagon, share valuable insights and actionable takeaways to help...Read More

According to the US Postal Service, 81% of recipients read or scan their mail daily. As a result, direct mail marketing represents a massive opportunity for your brand to get in front of consumers.  And for brands that leverage direct mail as part of their marketing mix, the rewards can be big – 76% of...Read More

Direct mail can cut through the digital noise and engage your audience in new and exciting ways. Let’s explore five innovative ways to use direct mail to achieve exceptional results in your marketing campaigns. 1. Hyper-Personalized Direct Mail Personalization is not just about addressing recipients by their first name—it’s about delivering highly tailored content. One...Read More

We always hear that direct mail is going away or it’s simply not effective in a world of digital outreach.  However, this is far from true, and direct mail remains one of the largest channels that marketers budget for. Research shows that an incredible 80-90% of direct mail gets opened, while only 20-30% of email...Read More