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Larisa Bedgood
niche marketing
05
Jan

Niche Marketing: How to Reach Specialized Audiences for Success

January 5, 2024
Today’s economy is increasingly crowded and consumer preferences are constantly evolving. To find pockets of success, businesses are discovering the power of niche marketing. Niche marketing, at its core, is about precision—the art of identifying, understanding, and catering to a narrowly defined segment of the market. By focusing on the unique needs, interests, and...
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direct mail digital omnichannel powerhouse
04
Jan

Direct Mail + Digital: An Omnichannel Powerhouse

January 4, 2024,
We always hear that direct mail is going away or it’s simply not effective in a world of digital outreach.  However, this is far from true, and direct mail remains one of the largest channels that marketers budget for. Research shows that an incredible 80-90% of direct mail gets opened, while only 20-30% of...
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history marketing advertising
27
Dec

From Snake Oil to Super Bowl: The Whimsical History of Marketing and Advertising

December 27, 2023,
Picture this: a town crier in medieval times, enthusiastically proclaiming the arrival of a new shipment of ale. Fast forward to Super Bowl Sunday, where millions eagerly await the next iconic commercial. The journey from town criers to Super Bowl ads is a fascinating one. Join us as we embark on a whimsical adventure through...
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email personalization ways to drive engagement
13
Dec

Email Personalization: 8 Ways to Drive Engagement

December 13, 2023,
Email remains one of the most robust and reliable marketing channels. However, with more than 306 billion emails sent and received on a daily basis, making your emails stand out is an absolute imperative. That’s where email personalization comes in. Historically, marketers added a recipient’s first name into a generic email blast and it was...
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marketing to millennials vs gen z
11
Dec

Marketing to Millennials vs. Gen Z

December 11, 2023,
Successful marketing is rooted in really understanding your target audience.  Two demographics that have been in the spotlight are Gen Z and Millennials. These generations share some similarities due to their digital upbringing but also exhibit distinct preferences and behaviors that necessitate different marketing strategies. Millennials and Gen Z are two distinct generations, each...
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audience segmentation faqs
06
Dec

Top 10 Audience Segmentation FAQs

December 6, 2023,
Consumers today demand personalized consumers and will award their business to the brands that deliver. In fact, 80% of consumers are more likely to make a purchase from a brand that provides personalized experiences.  A one-size-fits-all marketing and communications strategy is simply not effective to compete and win the loyalty of consumers. Audience segmentation allows...
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ai email marketing
29
Nov

The Power of AI in Email Marketing: 5 Strategies to Elevate Your Campaigns

November 29, 2023,
Staying ahead of the curve is essential to stay competitive in today’s fast-paced world. As technology gets more advanced, data volumes continue to grow, and consumer expectations evolve, the role of AI in marketing is nothing short of transformative. For email marketers, artificial intelligence (AI) is reshaping the way businesses engage with their customers, nurture...
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the evolution of direct mail and how to leverage it today
28
Nov

The Evolution of Direct Mail and How to Leverage It Today

November 28, 2023,
Despite the popularity of digital, direct mail marketing has been a staple for businesses for years. In fact, it even predates the birth of the United States. A History of Direct Mail Direct mail, or any printing for that matter, would not be possible without Johannes Gutenberg’s groundbreaking invention of the printing press around...
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how to boost your brand with tiktok advertising
23
Nov

How to Boost Your Brand in 2024 with TikTok Advertising

November 23, 2023,
Since its international launch in 2016, it has swiftly ascended to the top tiers of social media apps, boasting billions of downloads and millions of active daily users. TikTok / Douyin was initially launched into China’s App market in September 2016 by parent company Bytedance. In less than four years since its launch, TikTok...
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single customer view
21
Nov

What is a Single Customer View?

November 21, 2023
In today’s data-driven world, businesses strive to understand and connect with their customers on a personal level. This connection goes beyond mere transactions; it’s about building meaningful relationships. To achieve this, businesses must first understand their customers on an individual level – known as the Single Customer View (SCV) or 360-degree customer view. Who...
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