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January 18, 2024
connected tv advertising on the rise in 2024
Advertising budgets allocated for Connected TV (CTV) are on the rise, while those for traditional linear TV are on the decline. In fact, 2024 is expected to see an increase of 85% in advertising for connected TV.  This is according to a Media Budgets 2024 survey by the World Federation of Advertisers (WFA) and Ebiquity....
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