What are the biggest data challenges right now, and how are marketers overcoming them? Which data sources are driving the most success? What elements go into successful data strategies? PGM Solutions partnered with Ascend2 to uncover the answers to these questions in The 2026 B2C Marketing Audience Building Report. The findings point to clear areas...Read More

As the holiday season approaches, our to-do lists pile up with tasks. Pretty soon, you’re busy hanging the lights, rummaging through storage for decorations, and, most importantly, finding the perfect gifts to show friends and family how much they mean to you. But what trends are influencing the season this year? According to the Dentsu...Read More

Home improvement marketing has never been more competitive. Ad costs are rising, consumer attention is fractured, and broad demographic targeting is delivering diminishing returns. So where should home improvement brands focus to drive real results?New movers. Discover the channels homeowners turn to when planning home improvement projects and what that means for your marketing strategy....Read More

Consumers are shopping across numerous channels, including digital, mobile and physical locations. With the ever-increasing focus on omnichannel strategies to stay competitive, retailers must continually keep up with the changing online landscape to maintain their competitive edge. Although fierce competition won’t get any easier, plenty of opportunities exist for retailers to capture new market share...Read More

The homeowner journey is a deeply personal and often emotional experience, filled with dreams, challenges, and continuous evolution. Discover the channels homeowners turn to when planning home improvement projects and what that means for your marketing strategy. Watch the full webinar here. For marketers in the home improvement industry, understanding this journey isn’t just good business—it’s...Read More

Despite the slowed growth in auto retail sales this past year, there is one segment that is continuing to buy – the Millennials. According to research by Dealertrack, the Millennial generation is the fastest-growing auto retail segment, with 35% of all loans originating from this generation. There was also a 49% growth in Millennials' share for...Read More

The holidays are big business. During the holiday season, people from all walks of life open their wallets to spread cheer. Millions hurry to the stores and online, searching for the perfect gifts to treat their families, friends, pets, and themselves. A well-planned holiday campaign can be an excellent source of revenue, helping you finish...Read More

Omnichannel marketing is a strategy that connects marketing channels, customer data, and messaging to create a consistent, personalized experience across every customer touchpoint. These channels can include email, SMS, social media, websites, digital advertising, direct mail, mobile apps, and physical stores. Unlike multichannel marketing, where channels may operate independently, omnichannel marketing coordinates customer interactions so...Read More

At PGM, giving back to our community is important to us. That’s why we were honored to attend a recent Habitat for Humanity home dedication ceremony, celebrating the completion of a new home, which we were lucky to be a part of building.  The keys were handed over to a very deserving new owner, and...Read More

Audience segmentation allows you to personalize messages and offerings to specific customer groups, resulting in increased engagement, customer satisfaction, and overall marketing success. In fact, a study found that engagement is 101% higher in segmented campaigns (DMA). We all know about demographic, geographic, psychographic, and behavioral segmentation – but consumers are multi-dimensional people – and...Read More