By

Larisa Bedgood
omnichannel marketing strategies
According to the McKinsey Report, more than 60% of consumers shop across multiple channels. Research shows that companies with omnichannel customer engagement strategies retain 89% of their customers.  What is an Omnichannel Marketing Strategy? An omnichannel marketing strategy unites all your marketing channels, from social media to physical stores, into one cohesive customer experience. This creates...
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social commerce statistics
Social media has become an integral part of our lives, shaping how we connect, share, and consume information. As of October 2023, an incredible 61.4 percent of the world’s population are social media users. That equates to a whopping 4.95 billion people! Number of internet and social media users worldwide as of October 2023...
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marketing attribution
Today’s consumers don’t follow a linear path to purchase. They might discover your product through a Facebook ad, read reviews on a third-party website, click on a Google Ad, and finally make a purchase after receiving a promotional email. This gave rise to multichannel marketing – targeting consumers across multiple channels, both online and...
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millennial marketing statistics
It’s hard to believe it was ten years ago when Time Magazine released their iconic Millennial cover story, The ME ME ME Generation. Flash forward to 2024 and millennials – those born between 1981 and 1996– are now 27 to 42 years old and the largest generation by size – surpassing baby boomers. Often...
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customer journey stages
Think back to a time when you were on a customer journey. Perhaps you had just moved into a new home and needed a new living room couch. First, you may have hopped online to explore options, check out deals, and scope out the nearest furniture stores. Next, you may have seen an ad...
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customer experience statistics
Staying competitive today relies on so much more than selling great products or services—it’s about creating memorable experiences that leave a lasting impression on customers. Providing exceptional customer experiences (CX) is the cornerstone of building loyalty, driving repeat business, and fostering brand advocacy. How to Improve Your Customer Experience 1. Understand Your Customers The...
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data driven marketing strategies
Data is the cornerstone of an effective marketing strategy. In fact, an incredible 64% of marketing executives “strongly agree” that data-driven marketing is crucial in today’s landscape. So, how can you leverage data effectively to achieve better marketing results? Invest in data-driven marketing. What is Data-Driven Marketing? Data-driven marketing relies on data and analytics to inform...
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Porch Group Media (PGM) is extremely proud to announce that we were ranked high among our peers for data accuracy in key categories by data intelligence company Truthset in their Q1 2024 Data Quality Truthscore™ Report. PGM received top rankings compared to other industry providers in the categories of:  HHI: $0 to less than $50k Renter...
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why is data quality important
While gut instincts can play a role during brainstorming, successful marketing strategies are data-driven. However, data can be unreliable, incomplete, or inaccurate, leading to poor decision-making and wasted resources. In fact, poor data quality costs US businesses an average of $15 million per year. (Gartner) According to research by Experian, 94% of respondents see...
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Top Data-Driven Strategies for Dealerships to Connect with Vehicle Shoppers
Reaching car shoppers in today’s highly competitive market is a challenge for dealerships. Research shows that an astounding 95% of car shoppers rely on online resources to gather information, bypassing dealerships as their starting point. However, only 1 in 3 potential car buyers know the exact vehicle they want to purchase. This is a valuable opportunity...
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