By

Larisa Bedgood
direct mail marketing tips strategies
Despite so many digital channels available today (or maybe in spite of it), direct mail remains a powerful channel to reach consumers. While technology has opened up numerous channels for communication, direct mail truly stands out as a tangible and impactful way to connect with customers on a personal level. Its ability to engage...
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email-marketing-2024
Numerous digital technologies and online marketing channels are available to today’s marketers, however email marketing is still considered the giant of digital marketing. In fact, email is actually increasing in popularity as younger generations flock to their smartphones to communicate with their peers, social networks, and favorite brands.
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tips to improve business data quality
The demand for trusted data is at an all-time high. This has never been more apparent, according to the 2023 Data Integrity Trends and Insights Report. 77% of respondents cited data-driven decision-making as the leading goal of their data programs Only 46% have “high” or “very high” trust in the data used for decision-making....
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ways to use marketing personalization data to drive personalization
Personalization allows brands to create experiences tailored specifically to individual customers. Today, with so much digital noise and AI-generated content, consumers are seeking these tailored experiences more and more. According to research: 89% of marketers see a positive ROI when they use personalization in their campaigns 60% of consumers say they’ll become repeat customers...
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marketing to baby boomers
Baby Boomers are embracing the digital age and connecting with others online. Born between 1946 and 1964, this sizable generation witnessed the evolution of technology firsthand, growing up with rotary phones and black-and-white TVs. Today, they’re comfortable using smartphones, engaging on social media, and shopping online. (Source) General online shopping statistics show that in...
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omnichannel marketing
Today’s customers are tech-savvy and expect a unified brand experience across all touchpoints, from mobile apps to brick-and-mortar stores. Omnichannel marketing makes this possible by uniting all your channels, from social media to physical stores, into one cohesive strategy. As competition intensifies in 2024, investing in a seamless omnichannel experience will win you more...
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omnichannel marketing strategies
According to the McKinsey Report, more than 60% of consumers shop across multiple channels. Research shows that companies with omnichannel customer engagement strategies retain 89% of their customers.  What is an Omnichannel Marketing Strategy? An omnichannel marketing strategy unites all your marketing channels, from social media to physical stores, into one cohesive customer experience. This creates...
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marketing attribution
Today’s consumers don’t follow a linear path to purchase. They might discover your product through a Facebook ad, read reviews on a third-party website, click on a Google Ad, and finally make a purchase after receiving a promotional email. This gave rise to multichannel marketing – targeting consumers across multiple channels, both online and...
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millennial marketing statistics
It’s hard to believe it was ten years ago when Time Magazine released their iconic Millennial cover story, The ME ME ME Generation. Flash forward to 2024 and millennials – those born between 1981 and 1996– are now 27 to 42 years old and the largest generation by size – surpassing baby boomers. Often...
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customer journey stages
Think back to a time when you were on a customer journey. Perhaps you had just moved into a new home and needed a new living room couch. First, you may have hopped online to explore options, check out deals, and scope out the nearest furniture stores. Next, you may have seen an ad...
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