Consumers want personalized experiences, but they also demand privacy.  They want brands to know when they are shopping in their stores but they find too much knowledge creepy. Brands continue to strive for personalization, but it can be confusing when consumers seem to have conflicting demands. Consumers need to be treated to personalized experiences, but...Read More

In a report by WBR Insights, 80% of digital marketers stated they are feeling great pressure to meet customer acquisition and revenue goals, stating that they feel like they are “running on a never-ending hamster wheel”. According to the research, 23% of respondents cited differentiating from competitors as the biggest challenge.  Other obstacles include privacy...Read More

Retail is continually evolving to embrace new technology, the rise of ecommerce and changing consumer shopping trends.  With these continual changes, the tactics used by retail marketers are also adapting. The Rise of Ecommerce eCommerce continues to grow at an unprecedented pace. In 2017 it reached around $2.3 trillion and is expected to hit $4.5...Read More

Understanding consumer shopping trends is crucial for businesses to effectively target their marketing efforts. Generational cohorts exhibit distinct purchasing behaviors, values, and preferences that significantly impact their consumption patterns. Marketers have been focusing heavily in recent years on marketing to millennials as they establish households and come into more spending power.  For some time, marketers...Read More

According to a recent survey from CMO Council and Worldwide Partners of more than 350 global marketing leaders, only one-fifth of brands say they are prepared to meet the demands and needs of the modern customer. Another 73% stated they are only partially prepared. So what exactly is top of mind for today’s consumers? According...Read More

Customer data platforms are making a huge impact in marketing world. You may have heard the term by now and understand the basic definition of what it is, but many marketers still have questions.  How is this different from a data management system or customer journey platform or even a DMP? Is it worth the...Read More

Digital connectivity has become the new norm. Consumers are linked to an always-on network of information, use multiple devices, and can find answers to almost anything, at any given time. With access to massive loads of information across channels, consumers are more informed and expect brands to deliver personalized and engaging experiences, faster than ever...Read More

Email continues to reign as the top-performing marketing channel in terms of ROI, lead generation, content distribution and other key metrics. In research by The Manifest,  almost 70% of businesses use email marketing as part of their campaign strategy. Other key findings: Among businesses that participate in email marketing, most send marketing emails either daily...Read More

The automotive aftermarket industry is expected to grow strategic at CAGR of 4.4% over the period of 2018 to 2023. (Market Research Future) In research by Global Market Insights, the industry is expected to exceed $680 billion by 2024. Driving this growth is increasing vehicle wear as drivers hang onto their vehicles longer, shifting consumer...Read More

eCommerce has affected almost every facet of the retail industry. Furniture is certainly no exception. Recent research by eMarketer reported that online sales of furniture and home furnishings grew by over 16 percent and sales to nearly $36 billion. That number is expected to exceed $60 billion annually over the next three years. According to...Read More