Boost up the participation of their Brand Loyalty program nationwide.
Test concept: Build a multi channel brand awareness program along with an offer strategy to support “sign-ups” to the loyalty program within a few key markets. Measure Loyalty sign ups vs. control.
In partnership with the client, defined a GTM strategy that included; direct mail, email and target display.
The model and segmentation strategy resulted in 21% higher email open rates and 15% higher click-through rates. Matchback file supported a 500% increase in signups resulting in a rollout program nationwide.