Reaching the right consumers with the right message is at the heart of any successful marketing strategy. This is where audience segmentation comes into play. Long gone are the days of one-size-fits-all advertising campaigns. Savvy dealerships are leveraging audience segmentation techniques to connect with potential customers in a more personalized and effective way. Why Audience...Read More
Moving to a new home is a significant life event that brings about a multitude of changes and new experiences. For businesses, this transition period presents a unique and often untapped opportunity to connect with an audience actively shopping and looking to establish relationships with new businesses in their community. Why Market to New...Read More
As technology and customer expectations continue to evolve, embracing email marketing automation is no longer just an option but a strategic imperative for brands looking to stay ahead in the digital landscape. From welcoming new subscribers with personalized greetings to recovering abandoned carts and celebrating special occasions, email automation streamlines the marketing process, maximizes...Read More
Consumers today are inundated with numerous information and choices when researching and shopping, making it more important than ever for your brand to stand out from the crowd. During this customer journey, from awareness to post-purchase, consumers experience a myriad of interactions with your brand at every touchpoint. Marketing to consumers at every stage is...Read More
Reaching and engaging consumers has become both more challenging and more exciting. Consumers are shopping across more platforms and channels, both offline and online. By targeting consumers across channels, brands can create a cohesive and personalized customer experience. However, while marketers understand the importance of multichannel marketing, only 14 percent of organizations say they are...Read More
Social media platforms have transformed from mere social networking spaces into powerful arenas for businesses to connect, engage, and convert consumers. Advertising on these platforms offers a direct channel to reach potential customers and foster meaningful relationships. Social Media and the Consumer Journey Consumers today use social media extensively when researching and purchasing from brands....Read More
Reaching the right audience with the right message at the right time is paramount. This is where audience segmentation comes into play. Whether you’re a seasoned marketer or just dipping your toes into the field, understanding audience segmentation is a fundamental step toward creating successful and targeted marketing campaigns. What is Audience Segmentation? Audience segmentation...Read More
Most car shoppers today start their journey online, searching and browsing through inventory and various car features before then heading into a dealership. In fact, according to Cox Automotive, 89% of car shoppers use the internet as a resource during the car-buying process. Car shoppers use a variety of other online channels as well in...Read More
As the world of advertising continues to evolve, Connected TV (CTV) has emerged as a powerful platform for reaching audiences. With its ability to deliver targeted, immersive content to viewers on their connected devices, CTV advertising has gained significant momentum. Here are five trends to watch for in CTV advertising. 1. Continued Growth in CTV...Read More
Embracing the Future of Customer Engagement The marketing and advertising landscape is constantly evolving. Digital, AI, Big Data, Fast Data – more advancements and new technologies are constantly being introduced. Before we delve into the marketing of the now and near future, let’s take a quick trip down memory lane over the past 50 years....Read More
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