By

Larisa Bedgood
multichannel marketing strategy
Reaching and engaging consumers has become both more challenging and more exciting. Consumers are shopping across more platforms and channels, both offline and online. By targeting consumers across channels, brands can create a cohesive and personalized customer experience. However, while marketers understand the importance of multichannel marketing, only 14 percent of organizations say they...
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navigating the new social media landscape
Social media platforms have transformed from mere social networking spaces into powerful arenas for businesses to connect, engage, and convert consumers. Advertising on these platforms offers a direct channel to reach potential customers and foster meaningful relationships. Social Media and the Consumer Journey Consumers today use social media extensively when researching and purchasing from...
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what is audience segmentation
Reaching the right audience with the right message at the right time is paramount. This is where audience segmentation comes into play. Whether you’re a seasoned marketer or just dipping your toes into the field, understanding audience segmentation is a fundamental step toward creating successful and targeted marketing campaigns. What is Audience Segmentation? Audience...
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automotive dealership marketing across channels
Most car shoppers today start their journey online, searching and browsing through inventory and various car features before then heading into a dealership. In fact, according to Cox Automotive, 89% of car shoppers use the internet as a resource during the car-buying process.  Car shoppers use a variety of other online channels as well...
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2024 ctv advertising trends
As the world of advertising continues to evolve, Connected TV (CTV) has emerged as a powerful platform for reaching audiences. With its ability to deliver targeted, immersive content to viewers on their connected devices, CTV advertising has gained significant momentum. Here are five trends to watch for in CTV advertising in 2024. 2024 CTV...
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2024 marketing advertising predictions
Embracing the Future of Customer Engagement The marketing and advertising landscape is constantly evolving. Digital, AI, Big Data, Fast Data – more advancements and new technologies are constantly being introduced.  Before we delve into the marketing of the now and near future, let’s take a quick trip down memory lane over the past 50...
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The amount of data being created each day is staggering. According to Statista, the total amount of data predicted to be created, captured, copied, and consumed globally last year was 97 zettabytes, a number projected to grow to 181 zettabytes by 2025. With so much data, brands have plenty of opportunities to know their...
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customer acquisition strategies for retailers
The retail industry is a dynamic and ever-changing landscape. Today, with the rise of e-commerce, changing consumer preferences, and technological advancements, retailers must constantly adapt and innovate to stay competitive. With intense competition from both traditional and online retailers, brands must differentiate with unique products, services, and experiences. Consumer preferences and behaviors are also...
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mover marketing turn new movers into new customers
If you aren’t marketing to new movers, you’re missing out on valuable revenue opportunities. New movers are in a state of transition and actively seeking out new products and services to help them settle into their new homes. Mover marketing offers an effective strategy for businesses looking to increase revenue and build a loyal...
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People often use the terms multichannel and omnichannel interchangeably when describing their marketing strategies. Multichannel marketing and omnichannel marketing are both strategies that involve using multiple channels to reach customers and promote products or services. However, there are a few key differences between the two. What is Multichannel Marketing? Multichannel marketing focuses on sending...
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