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Larisa Bedgood
2024 marketing advertising predictions
02
Aug

7 Marketing and Advertising Predictions for 2024

August 2, 2023, ,
Embracing the Future of Customer Engagement The marketing and advertising landscape is constantly evolving. Digital, AI, Big Data, Fast Data – more advancements and new technologies are constantly being introduced.  Before we delve into the marketing of the now and near future, let’s take a quick trip down memory lane over the past 50...
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27
Jul

The Power of First-Party Data

July 27, 2023,
The amount of data being created each day is staggering. According to Statista, the total amount of data predicted to be created, captured, copied, and consumed globally last year was 97 zettabytes, a number projected to grow to 181 zettabytes by 2025. With so much data, brands have plenty of opportunities to know their...
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customer acquisition strategies for retailers
11
May

Top 6 Customer Acquisition Strategies for Retailers

May 11, 2023, ,
The retail industry is a dynamic and ever-changing landscape. Today, with the rise of e-commerce, changing consumer preferences, and technological advancements, retailers must constantly adapt and innovate to stay competitive. With intense competition from both traditional and online retailers, brands must differentiate with unique products, services, and experiences. Consumer preferences and behaviors are also...
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mover marketing turn new movers into new customers
05
May

3 Steps to Turn New Movers into New Customers

May 5, 2023, ,
If you aren’t marketing to new movers, you’re missing out on valuable revenue opportunities. New movers are in a state of transition and actively seeking out new products and services to help them settle into their new homes. Mover marketing offers an effective strategy for businesses looking to increase revenue and build a loyal...
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19
Apr

Multichannel vs. Omnichannel Marketing

April 19, 2023,
People often use the terms multichannel and omnichannel interchangeably when describing their marketing strategies. Multichannel marketing and omnichannel marketing are both strategies that involve using multiple channels to reach customers and promote products or services. However, there are a few key differences between the two. What is Multichannel Marketing? Multichannel marketing focuses on sending...
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social media advertising trends
17
Apr

2023 Social Media Advertising Statistics and Trends

April 17, 2023, ,
Social media advertising has become an essential part of modern advertising, with marketers spending billions of dollars every year on social media ad campaigns. According to eMarketer, social media ad spending is projected to reach $145 billion worldwide by 2024. In the US alone, this spend is projected to reach $49.4 billion by 2024....
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programmatic advertising
14
Apr

Programmatic Advertising 101

April 14, 2023, ,
Programmatic advertising has become a significant part of the advertising industry, with marketers spending billions of dollars on programmatic ad campaigns every year. Just how big is the programmatic advertising market? According to eMarketer: Programmatic advertising spending is projected to reach an incredible $187.7 billion worldwide by 2024. In the US alone, this spend...
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how to get started with ctv advertising
30
Mar

How to Get Started with CTV Advertising

March 30, 2023,
In recent years, the way people watch television has undergone a significant shift. Connected TV (CTV) has become a popular choice for consumers as it allows them to stream their favorite shows and movies on demand without the limitations of traditional TV broadcasting. This shift has also created new opportunities for advertisers to reach...
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is connected tv advertising right for you
27
Mar

Is Connected TV Advertising Right for You?

March 27, 2023,
Time spent watching traditional TV has been on the decline for some time now. And while linear is not dead, streaming is quickly gaining momentum and taking over. Streaming is on the Rise In fact, according to Insider Intelligence, 2023 will be the first year that U.S. consumers will watch more video on digital...
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How to Measure the Efficacy of Direct Mail Campaigns
27
Feb

How to Measure the Efficacy of Direct Mail Campaigns

February 27, 2023, , , ,
When a customer is willing to share their new customer data, analyzing their results offers a keen insight into the attribution of marketing efforts. We can watch how direct mail is backing up digital efforts by tracking dates from the beginning of the campaign through the purchase. The more data captured early on, the...
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