Customer Lifetime Value (CLTV) is a metric that helps you understand the long-term value of your customers. It allows you to make informed decisions about acquisition, retention, and upselling strategies. By focusing on strategies to increase CLTV, your business can enhance its long-term profitability and customer loyalty. Here are some effective strategies to achieve this: ...Read More
The fitness landscape is constantly evolving. In 2025, we’re seeing exciting new trends emerge that are redefining how people approach health and wellness. 16 Health & Fitness Marketing Trends & Statistics for 2025 1. According to the Global Wellness Institute, the global wellness economy is projected to reach $7 trillion by 2025 with an...Read More
Successful marketing is about targeting the right person, at the right time, and with the right message. While marketing techniques and the terms themselves have changed over the years, this has always been the golden rule of marketing. Read More
Email marketing remains a cornerstone of successful digital marketing strategies, offering unparalleled reach, engagement, and ROI. People aren’t just using email to connect with family and friends. In fact, 60% of consumers prefer to be contacted by brands through email. With its ability to deliver personalized, targeted messages directly to a subscriber’s inbox, email marketing has...Read More
2025 is shaping up to be a year of intense digital transformation and evolving consumer behaviors. If you want to stay ahead of the curve, you’ll need to be aware of the latest trends and strategies that will drive success. We’ve compiled 50 statistics highlighting the latest marketing trends and strategies to help you...Read More
Social media has become an integral part of our lives, shaping how we connect, share, and consume information. As of October 2024, 63.8 percent of the world’s population were social media users. That equates to a whopping 5.22 billion people! Source – Statista Consumers use social media for news, entertainment, socializing, researching, and...Read More
Today’s audiences span multiple generations, each with its unique characteristics, values, and preferences. Successfully connecting with these diverse age groups requires understanding the nuances of each generation – Gen Z, Millennials, Gen X, and Baby Boomers – to personalize strategies to effectively engage each group. What is Generational Marketing? Generational marketing involves segmenting the...Read More
In today’s online world, with our inboxes buzzing and screens filled with ads, there’s something special about receiving a piece of direct mail. The tangible touch, something we can hold and feel, has a unique charm that digital just can’t match. In fact, an incredible 62% of consumers say direct mail has inspired them to...Read More
Approximately 31 million people move within the United States each year, and these new movers are known for their significant spending habits. During the moving process, new movers make numerous purchase decisions, spending about $11,000 on products and services. This includes everything from home furnishings and appliances to utility setups and moving services. They also...Read More
Email marketing continues to be a top channel for marketers to boost customer acquisition and retention. However, standing out in crowded inboxes can be a challenge with over 4 billion daily email users. This number is expected to climb to 4.6 billion by 2025. There are also more than 347 billion emails sent and received...Read More
