Numerous digital technologies and online marketing channels are available to today’s marketers, however email marketing is still considered the giant of digital marketing. In fact, email is actually increasing in popularity as younger generations flock to their smartphones to communicate with their peers, social networks, and favorite brands.Read More

If you are an email marketer, you have only 3 seconds to capture the attention of your audience. That’s a really short window of time. In fact, the odds aren’t even that good. The majority of marketing emails are determined attention-worthy in the time frame of zero to three seconds. This is according to the...Read More

You may remember the days of flipping through a furniture catalogue or browsing showrooms, but the way we shop for furniture has undergone a seismic shift. Today’s furniture shopper is a digital nomad, effortlessly navigating the online world to find their perfect piece. From Instagram-worthy inspiration to in-depth customer reviews, they’re armed with information. But...Read More

Social media advertising has become an essential part of modern advertising, with marketers spending billions of dollars every year on social media ad campaigns. Check out some of these top statistics on social media usage and why you should integrate social media into your strategy: Social Media Usage Statistics & Trends for 2025 Billions of...Read More

Direct mail has stood the test of time as a highly successful way to engage and captivate modern audiences. In fact, 62% of consumers ultimately made a purchase in response to receiving a piece of direct mail.  To truly stand out, businesses must reimagine their direct mail approaches. We will share some compelling direct mail...Read More

Baby Boomers are embracing the digital age and connecting with others online. Born between 1946 and 1964, this sizable generation witnessed the evolution of technology firsthand, growing up with rotary phones and black-and-white TVs. Today, they’re comfortable using smartphones, engaging on social media, and shopping online. (Source) General online shopping statistics show that in the...Read More

Millennials and Gen Z are currently driving the future of the furniture market.   Both groups are emerging as key targets, due to their significant (and growing) purchasing power, with a shared preference for digital experiences.  Each generation presents both challenges and opportunities for furniture retailers. As a furniture retailer, it’s important to adapt your strategies...Read More

The ability to buy with one click from a social media post was something we could have only imagined when shopping at the local mall 20 years ago… It’s 2025, and the lines between brick-and-mortar and online stores are blurring. While people still love shopping in-store, consumers increasingly turn to online shopping. Life is busy...Read More

The ways consumers research, choose, and purchase vehicles continue to evolve and shift dramatically. Today, 95% of vehicle buyers use online channels as a source of information. In fact, twice as many start their research online versus visiting a dealer.  For dealerships, adapting to this digital landscape isn’t just beneficial—it’s essential. So, how can you leverage digital...Read More

1.  Over 90% of car buyers conducted extensive online research before visiting a dealership. (Forrester) 2. Over 70% of car shoppers used at least two devices (such as smartphones, tablets, and laptops) throughout their research process. This omnichannel approach highlights the importance of a seamless digital experience across all platforms for automotive brands. (Statista) 3....Read More