“First-party data is the foundation upon which exceptional customer experiences are built. It provides a deep understanding of your customers’ needs, preferences, and behaviors, so you can deliver highly targeted and personalized messages that truly resonate.” – Michelle Taves, VP & Group GM, Data & Marketing, Porch Group Media First-party data has become a critical...Read More
The customer experience continues to be top of mind for marketers. Customers have more choices than ever before, and their expectations are at an all-time high. Brands that excel in delivering exceptional experiences are the ones that build loyal customer bases, drive repeat business, and enjoy higher lifetime value. 5 Ways to Optimize the Customer...Read More
Terms such as customer engagement, omnichannel engagement, or brand engagement are commonplace as we discuss today’s empowered consumers and their behaviors and actions across channels. However, while we may hear the terms often, what they mean is sometimes difficult to define. Is it driving loyalty? Or providing great experiences? How do you measure it? Customer...Read More
Data has become one of the most valuable marketing resources and brands that prioritize data-driven marketing strategies are more likely to succeed. With the right data, such as 1st and 3rd party data, brands can gain insights into consumers’ wants, preferences, prospective purchases and loyalty triggers. In fact, research shows that 64% of marketing executives...Read More
Today’s consumers are choosing businesses that take the time to know them and care about their needs. A customer-first strategy centers around customers and provides a suite of services, products, and experiences that surprise and delight, foster loyalty, and boost lifetime value. Research shows that of companies that focus on providing an excellent customer experience,...Read More
Approximately one in three (32 percent) marketing professionals surveyed worldwide rate their data-driven strategies as very successful. at least as somewhat successful. Another around 63 percent of rated their data-driven strategies as at least somewhat successful. What is Data-Driven Marketing? Data-driven marketing relies on collecting and analyzing data to inform every aspect of a...Read More
Consumers shop across any number of devices and channels, much of these increasingly digital in today’s changed environment. Omnichannel marketing is an approach that provides customers with a completely seamless and integrated shopping experience from the first touchpoint to the last. The goal is to create a unified and consistent brand experience, whether the...Read More
In 2024, email marketing continues to be a cornerstone of successful marketing strategies. Here are the latest trends on email marketing usage, ROI, preferences, and deliverability to help inform your 2024 email marketing strategies. Email Usage in 2024 There are 4.48 billion email users worldwide. Email remains the most widely used communication channel globally....Read More
Today, the relationship customers build with a company is far from linear. They research and connect with your business many times, across different devices and touchpoints. Marketers must manage and automate engagement with consumers uniquely at every touch point, based on each individual’s behavior. Here is a look at key strategies to reach consumers at the...Read More
Despite so many digital channels available today (or maybe in spite of it), direct mail remains a powerful channel to reach consumers. While technology has opened up numerous channels for communication, direct mail truly stands out as a tangible and impactful way to connect with customers on a personal level. Its ability to engage...Read More
