By

Larisa Bedgood
Millennial Marketing for Dealerships
Despite the slowed growth in auto retail sales this past year, there is one segment that is continuing to buy – the Millennials. According to research by Dealertrack, the Millennial generation is the fastest-growing auto retail segment, with 35% of all loans originating from this generation. There was also a 49% growth in Millennials' share for...
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omnichannel marketing
Today’s customers are tech-savvy and expect a unified brand experience across all touchpoints, from mobile apps to brick-and-mortar stores. Omnichannel marketing makes this possible by uniting all your channels, from social media to physical stores, into one cohesive strategy. As competition intensifies, investing in a seamless omnichannel experience will win you more new customers and...
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email-marketing-2024
Numerous digital technologies and online marketing channels are available to today’s marketers, however email marketing is still considered the giant of digital marketing. In fact, email is actually increasing in popularity as younger generations flock to their smartphones to communicate with their peers, social networks, and favorite brands.
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5 Email Marketing Tips
If you are an email marketer, you have only 3 seconds to capture the attention of your audience. That’s a really short window of time. In fact, the odds aren’t even that good. The majority of marketing emails are determined attention-worthy in the time frame of zero to three seconds. This is according to the...
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marketing trends furniture industry
You may remember the days of flipping through a furniture catalogue or browsing showrooms, but the way we shop for furniture has undergone a seismic shift. Today’s furniture shopper is a digital nomad, effortlessly navigating the online world to find their perfect piece. From Instagram-worthy inspiration to in-depth customer reviews, they’re armed with information. But...
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social media advertising trends
Social media advertising has become an essential part of modern advertising, with marketers spending billions of dollars every year on social media ad campaigns. Check out some of these top statistics on social media usage and why you should integrate social media into your strategy: Social Media Usage Statistics & Trends for 2025 Billions of...
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ways to captivate your audience through direct mail
Direct mail has stood the test of time as a highly successful way to engage and captivate modern audiences. In fact, 62% of consumers ultimately made a purchase in response to receiving a piece of direct mail.  To truly stand out, businesses must reimagine their direct mail approaches. We will share some compelling direct mail...
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marketing to baby boomers
Baby Boomers are embracing the digital age and connecting with others online. Born between 1946 and 1964, this sizable generation witnessed the evolution of technology firsthand, growing up with rotary phones and black-and-white TVs. Today, they’re comfortable using smartphones, engaging on social media, and shopping online. (Source) General online shopping statistics show that in the...
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millennials furniture marketing
Millennials and Gen Z are currently driving the future of the furniture market.   Both groups are emerging as key targets, due to their significant (and growing) purchasing power, with a shared preference for digital experiences.  Each generation presents both challenges and opportunities for furniture retailers. As a furniture retailer, it’s important to adapt your strategies...
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Retail Shopping
The ability to buy with one click from a social media post was something we could have only imagined when shopping at the local mall 20 years ago… It’s 2025, and the lines between brick-and-mortar and online stores are blurring. While people still love shopping in-store, consumers increasingly turn to online shopping. Life is busy...
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