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Larisa Bedgood
direct-mail-what-you-need-to-know-for-2025
02
Dec

Direct Mail: What You Need to Know for 2025

December 2, 2024,
In today’s online world, with our inboxes buzzing and screens filled with ads, there’s something special about receiving a piece of direct mail. The tangible touch, something we can hold and feel, has a unique charm that digital just can’t match.  In fact, an incredible  62% of consumers say direct mail has inspired them to...
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12
Nov

Top 8 Methods New Movers Use to Make Purchase Decisions

November 12, 2024, ,
Approximately 31 million people move within the United States each year, and these new movers are known for their significant spending habits. During the moving process, new movers make numerous purchase decisions, spending about $11,000 on products and services. This includes everything from home furnishings and appliances to utility setups and moving services. They also...
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04
Nov

8 Email Marketing Tips To Win In Crowded Inboxes

November 4, 2024,
Email marketing continues to be a top channel for marketers to boost customer acquisition and retention. However, standing out in crowded inboxes can be a challenge with over 4 billion daily email users. This number is expected to climb to 4.6 billion by 2025. There are also more than 347 billion emails sent and received...
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Why Marketers Use Direct Mail
27
Oct

Why Marketers Still Use Direct Mail

October 27, 2024
With digital channels dominating the advertising landscape, you may be asking yourself: Is direct mail still a relevant channel? With 9 out of 10 consumers engaging with promotional mail, direct mail remains a highly effective marketing channel. And marketers agree with 76% of marketers stating that direct mail is more effective than people think....
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the importance of first party data
22
Oct

The Importance Of Investing In First-Party Data: What It Is, How To Leverage It, & More

October 22, 2024
“First-party data is the foundation upon which exceptional customer experiences are built. It provides a deep understanding of your customers’ needs, preferences, and behaviors, so you can deliver highly targeted and personalized messages that truly resonate.” – Michelle Taves, VP & Group GM, Data & Marketing, Porch Group Media First-party data has become a critical...
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how to optimize the customer experience
02
Oct

5 Ways to Optimize the Customer Experience – Strategies and Trends

October 2, 2024,
The customer experience continues to be top of mind for marketers.  Customers have more choices than ever before, and their expectations are at an all-time high. Brands that excel in delivering exceptional experiences are the ones that build loyal customer bases, drive repeat business, and enjoy higher lifetime value. 5 Ways to Optimize the Customer...
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customer engagement strategies
24
Sep

5 Strategies to Drive Customer Engagement

September 24, 2024
Terms such as customer engagement, omnichannel engagement, or brand engagement are commonplace as we discuss today’s empowered consumers and their behaviors and actions across channels.  However, while we may hear the terms often, what they mean is sometimes difficult to define.  Is it driving loyalty? Or providing great experiences? How do you measure it? Customer...
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1st and 3rd party data
16
Sep

How Marketers are Using 1st and 3rd Party Data to Optimize Performance

September 16, 2024,
Data has become one of the most valuable marketing resources and brands that prioritize data-driven marketing strategies are more likely to succeed. With the right data, such as 1st and 3rd party data, brands can gain insights into consumers’ wants, preferences, prospective purchases and loyalty triggers.  In fact, research shows that 64% of marketing executives...
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09
Sep

Top 3 Customer-First Marketing Strategies

September 9, 2024,
Today’s consumers are choosing businesses that take the time to know them and care about their needs. A customer-first strategy centers around customers and provides a suite of services, products, and experiences that surprise and delight, foster loyalty, and boost lifetime value. Research shows that of companies that focus on providing an excellent customer experience,...
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03
Sep

Data-Driven Marketing: Using Marketing Data to Make Better Decisions

September 3, 2024
Approximately one in three (32 percent) marketing professionals surveyed worldwide rate their data-driven strategies as very successful. at least as somewhat successful. Another around 63 percent of rated their data-driven strategies as at least somewhat successful. What is Data-Driven Marketing? Data-driven marketing relies on collecting and analyzing data to inform every aspect of a...
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