Larisa Bedgood | Porch Group Media

May

Baby Boomer Marketing Tips

May 6, 2025Larisa BedgoodBlog

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Baby Boomers are embracing the digital age and connecting with others online. Born between 1946 and 1964, this sizable generation witnessed the evolution of technology firsthand, growing up with rotary phones and black-and-white TVs. Today, they’re comfortable using smartphones, engaging on social media, and shopping online. (Source) General online shopping statistics show that in...

Apr

4 Ways Furniture Companies Can Boost Growth by Marketing to Millennials and Gen Z

April 29, 2025Larisa BedgoodBlog, Furniture, Retail

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Millennials and Gen Z are currently driving the future of the furniture market. Both groups are emerging as key targets, due to their significant (and growing) purchasing power, with a shared preference for digital experiences. Each generation presents both challenges and opportunities for furniture retailers. As a furniture retailer, it’s important to adapt your...

Apr

40 Amazing Retail Shopper Statistics You Need to Know

April 15, 2025Larisa BedgoodBlog

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The ability to buy with one click from a social media post was something we could have only imagined when shopping at the local mall 20 years ago… It’s 2025, and the lines between brick-and-mortar and online stores are blurring. While people still love shopping in-store, consumers increasingly turn to online shopping. Life is...

Apr

6 Dealership Marketing Strategies to Reach Online Car Shoppers

April 9, 2025Larisa BedgoodAutomotive, Automotive Marketing, Blog

The ways consumers research, choose, and purchase vehicles continue to evolve and shift dramatically. Today, 95% of vehicle buyers use online channels as a source of information. In fact, twice as many start their research online versus visiting a dealer. For dealerships, adapting to this digital landscape isn’t just beneficial—it’s essential. So, how can you leverage digital...

Mar

25 Amazing Statistics on How Consumers Shop for Cars

March 25, 2025Larisa BedgoodAutomotive, Blog

1. Over 90% of car buyers conducted extensive online research before visiting a dealership. (Forrester) 2. Over 70% of car shoppers used at least two devices (such as smartphones, tablets, and laptops) throughout their research process. This omnichannel approach highlights the importance of a seamless digital experience across all platforms for automotive brands. (Statista) 3....

Mar

100 Compelling Email Statistics for 2025

March 18, 2025Larisa BedgoodBlog, Uncategorized

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As a marketer, I love a good list of statistics, and even better when they are accompanied by a good chart. If you’ve stumbled on this article, you probably are just as keen to read up on the latest stats – in this case, about email marketing. Our team curated the latest stats we...

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6 Strategies to Increase Customer Lifetime Value

March 11, 2025Larisa BedgoodBlog, General

Customer Lifetime Value (CLTV) is a metric that helps you understand the long-term value of your customers. It allows you to make informed decisions about acquisition, retention, and upselling strategies. By focusing on strategies to increase CLTV, your business can enhance its long-term profitability and customer loyalty. Here are some effective strategies to achieve this: ...

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2025 Health and Fitness Marketing Trends and Statistics

February 11, 2025Larisa BedgoodBlog, Fitness

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The fitness landscape is constantly evolving. In 2025, we’re seeing exciting new trends emerge that are redefining how people approach health and wellness. 16 Health & Fitness Marketing Trends & Statistics for 2025 1. According to the Global Wellness Institute, the global wellness economy is projected to reach $7 trillion by 2025 with an...

Feb

Life Event Marketing and How to Target Consumers When it Matters Most

February 4, 2025Larisa BedgoodGeneral

Successful marketing is about targeting the right person, at the right time, and with the right message. While marketing techniques and the terms themselves have changed over the years, this has always been the golden rule of marketing.

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50 Email Marketing Statistics You Need to Know (Updated for 2025)

January 28, 2025Larisa BedgoodBlog, Email

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Email marketing remains a cornerstone of successful digital marketing strategies, offering unparalleled reach, engagement, and ROI. People aren’t just using email to connect with family and friends. In fact, 60% of consumers prefer to be contacted by brands through email. With its ability to deliver personalized, targeted messages directly to a subscriber’s inbox, email marketing has...

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