Did you know bad data robs U.S. businesses of trillions of dollars annually? Poor quality data hurts efficiency and performance—causing you to lose customers and waste your precious marketing dollars. Fortunately, there is a viable solution. Data Enhancement Overview Data enhancement, also known as data enrichment, focuses on improving the quality and accuracy of data...Read More
Most marketers I talk to don’t feel short on data. They feel short on useful data. While your data might tell you what customers clicked, bought, or opened, those insights alone won’t help you fully understand who they are, what’s changing in their lives, or why their shopping behaviors changed. That’s where data enrichment comes in. What is Data Enrichment? Data enrichment, also known as data...Read More
2026 isn’t going to be about chasing more–more ads, more channels, more data. Consumers are already overwhelmed and tuning it out. The brands that will get attention will be the ones that simplify, focus, and show up in ways that feel highly personal and relevant. But simplifying alone isn’t enough. The bigger shift in 2026...Read More
Marketing & Audience Data Predictions 2026 – Who’s Really Spending Next Year? Consumer behavior is shifting fast. Honestly, faster than most marketers (myself included) can fully keep up with. And while U.S. spending is expected to slow in 2026 — growth down to 1.8% from 2.8% just two years earlier — that slowdown won’t land evenly. Some...Read More
Understanding consumer shopping trends is crucial for businesses to effectively target their marketing efforts. Generational cohorts exhibit distinct purchasing behaviors, values, and preferences that significantly impact their consumption patterns. Marketers have been focusing heavily in recent years on marketing to millennials as they establish households and come into more spending power. For some time, marketers...Read More
Consumers are shopping across numerous channels, including digital, mobile and physical locations. With the ever-increasing focus on omnichannel strategies to stay competitive, retailers must continually keep up with the changing online landscape to maintain their competitive edge. Although fierce competition won’t get any easier, plenty of opportunities exist for retailers to capture new market share...Read More
Despite the slowed growth in auto retail sales this past year, there is one segment that is continuing to buy – the Millennials. According to research by Dealertrack, the Millennial generation is the fastest-growing auto retail segment, with 35% of all loans originating from this generation. There was also a 49% growth in Millennials' share for...Read More
Today’s customers are tech-savvy and expect a unified brand experience across all touchpoints, from mobile apps to brick-and-mortar stores. Omnichannel marketing makes this possible by uniting all your channels, from social media to physical stores, into one cohesive strategy. As competition intensifies, investing in a seamless omnichannel experience will win you more new customers and...Read More
Numerous digital technologies and online marketing channels are available to today’s marketers, however email marketing is still considered the giant of digital marketing. In fact, email is actually increasing in popularity as younger generations flock to their smartphones to communicate with their peers, social networks, and favorite brands.Read More
If you are an email marketer, you have only 3 seconds to capture the attention of your audience. That’s a really short window of time. In fact, the odds aren’t even that good. The majority of marketing emails are determined attention-worthy in the time frame of zero to three seconds. This is according to the...Read More
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