2026 Home Improvement Marketing Report

What homeowners want, when they’re ready to buy, and how to reach them

83% of homeowners completed a home improvement project in the last three years. 88% plan one in the next 12 months. Built in partnership with Ascend2, this research of 1,500+ U.S. homeowners uncovers what drives projects, delays decisions, influences contractor selection, and motivates homeowners to respond to marketing.

What you’ll learn

  • .What projects homeowners are prioritizing in 2026
  • .What motivates projects and what delays them
  • .How homeowners find and choose contractors
  • .When homeowners are most open to marketing outreach
  • .What influences budgets, timing, and hiring decisions
2026 Homeowner Report

Get the Report

Better understand homeowner intent, timing, and decision-making to improve targeting and customer acquisition.

0%
completed a project in the last 3 years
0%
plan a project in the next 12 months
0%
are open to outreach based on home condition
0%
would work with a company that reaches them at the right moment