Marketing isn’t getting any easier. The intensifying pressure of audience saturation requires more from your data. As a result, the precision of your targeting relies on not only the quality of your data, but a variety of insights. The 2026 B2C Marketing Audience Building Report reveals that marketers consider several factors when evaluating the right...Read More

Did you know that brands using three or more channels in campaigns see a 287% higher purchase rate?   Marketing isn’t just about choosing the right channel – it’s about connecting all your channels. And that connection is built on consumer data.  With the right insights, you can:  Send personalized emails that feel one-to-one  Launch retargeting...Read More

Have you ever launched what you thought was a perfectly crafted marketing campaign? You worked so hard and yet, it missed the mark.  Odds are the problem wasn’t your creative.  It just didn’t land in front of the right people.  The difference between silence and sales often comes down to how well you know your...Read More

Collecting and leveraging consumer data helps you better understand and connect with your customers.   Each consumer data type is valuable and plays an important role in helping you build and deliver personalized campaigns that generate ROI.  But collecting data isn’t just about marketing—it’s also about privacy.  According to XM Institute, 53% of consumers are extremely...Read More

Often times, the terms “customers” and “consumers” are used interchangeably, and while similar, there are some key differences that make them different.  Consumers are people who could be your customers, and customers are people who are your customers.  Seems straightforward enough, right? But in reality, it is very important to know how each is used...Read More

As marketers, we have more data at our disposal than ever before.  So why are we still trying to guess who will be interested in our next big campaign?   All of this information is available – we just need to know what to look for.   Understanding what consumer data is, where it comes from, and...Read More

If your consumer data could talk, what would it say?  Would it spill secrets about the neighbors down the street moving?  Or maybe Rhonda and Mark just got engaged? They did submit a wedding registry after all.  Has it been monitoring my browsing habits?  Yes, I am in the market for a new camera.  Thank...Read More

PGM Continues to Excel in Data Quality, Achieving Top Ranks for 3 Consecutive Quarters with Truthset When it comes to consumer data, accuracy is the foundation for marketing success. At PGM, we take this responsibility seriously, which is why we’re proud to be recognized as a top performer in the Truthset Data Collective, the industry’s...Read More

As consumers, we are surrounded by personalization throughout our day. Suggestions on Amazon based on your purchases, recommendations on Netflix based on your viewing history, offers for products from all types of brands based on your browsing history, and the list goes on.  Providing personalized recommendation to drive engagement is a top priority for marketers....Read More

Brand loyalty is no longer just about good prices or good quality.  Brand trust is playing an increasingly important role. In research by Accenture, two-thirds of people (66%) say they are attracted to brands because a brand “does what it says it will do and delivers on its promise.” In research by CMO Council and...Read More