Automotive marketers spend a lot of time trying to answer one question:  Who’s most likely to buy a vehicle next?  Many campaigns focus on consumers who are actively shopping online, researching vehicles, or visiting dealership websites. Those are all valuable signals, but one of the most valuable automotive audiences is often overlooked: new movers.  Based on PGM’s research,...Read More

If your consumer data could talk, what would it say?  Would it spill secrets about the neighbors down the street moving?  Or maybe Rhonda and Mark just got engaged? They did submit a wedding registry after all.  Has it been monitoring my browsing habits?  Yes, I am in the market for a new camera.  Thank...Read More