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PGM Marketing & Thought Leadership Insights

Check here weekly for fresh content on marketing trends and strategies.

contextual advertising
February 1, 2024

Contextual Advertising 101: What It Is And How It Works

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Kristin JonesBlog, Cookie Deprecation
1st party data how to navigate the consumer privacy landscape
January 30, 2024

1st Party Data: How to Navigate the Consumer Privacy Landscape

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Larisa BedgoodBlog
ways to use direct mail
January 29, 2024

5 Innovative Ways to Use Direct Mail

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Larisa BedgoodBlog, Direct Mail
6 gen z traits brands need to know
January 25, 2024

6 Gen Z Traits Brands Need to Know

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Larisa BedgoodBlog
Almost 7 in 10 CMOs See Rivalry for Customers Heating Up in the Next Year
January 23, 2024

Almost 7 in 10 CMOs See Rivalry for Customers Heating Up in the Next Year

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Larisa BedgoodBlog
first party data cookieless world
January 19, 2024

The Importance of First-Party Data in a Cookieless World

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Larisa BedgoodBlog
connected tv advertising on the rise in 2024
January 18, 2024

Connected TV Advertising on the Rise in 2024

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Larisa BedgoodBlog, CTV
customer acquisition vs retention
January 16, 2024

Customer Acquisition vs. Retention: Striking the Right Balance

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Larisa BedgoodBlog, Customer Data Platform, Velocity
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