15 Customer Experience Statistics for 2024

Staying competitive today relies on so much more than selling great products or services—it’s about creating memorable experiences that leave a lasting impression on customers.

Providing exceptional customer experiences (CX) is the cornerstone of building loyalty, driving repeat business, and fostering brand advocacy.

How to Improve Your Customer Experience

1. Understand Your Customers

The first step to providing exceptional customer experiences is understanding your customers inside and out. Gather insights about their preferences, behaviors, pain points, and aspirations. Utilize tools like surveys, interviews, and analytics to gather data and create detailed customer personas. This understanding is key to providing personalized experiences that resonate with your target audience.

2. Prioritize Seamless Interactions

Customers expect seamless interactions across multiple touchpoints. Whether it’s your website, mobile app, social media channels, or in-person interactions, consistency is key. Ensure a smooth transition between channels, with integrated systems that provide a unified view of the customer journey. Invest in user-friendly interfaces, intuitive navigation, and responsive customer support to eliminate friction and enhance the overall experience.

3. Personalize Every Interaction

Personalization is no longer a luxury—it’s an expectation. Leverage customer data to personalize interactions and offerings to individual preferences and behaviors. From personalized recommendations and targeted promotions to customized communications, strive to make every interaction feel relevant to the customer’s needs. Show customers you value their individuality and are committed to meeting their unique preferences.

4. Listen and Act on Feedback

Feedback is a valuable source of insight for improving the customer experience. Encourage your customers to share their thoughts and feedback through surveys, reviews, or direct feedback channels. Actively listen to their input, identify areas for improvement, and take concrete steps to address their concerns.

15 Customer Experience Statistics for 2024

1. Of companies that focus on CX, there’s an 80% increase in revenue. (Zippia)

2. On average, companies that put in the work to improve the customer experience see a 42% improvement in customer retention, a 33% improvement in customer satisfaction, and a 32% increase in cross-selling and up-selling (Keap)

3. 80% of leaders plan to increase customer service budgets over the next year. (Zendesk CX Trends Report 2023)

4. 90% of businesses, regardless of the vertical they are operating in, have stated that they have made CX their primary focus. (CX Index)

5. 80 percent of organizations expect to compete mainly based on CX. (Gartner)

6. 49 percent of customers who left a brand to which they’d been loyal in the past 12 months say it’s due to poor CX. (Emplifi)

7. 88% of online shoppers are more likely to continue shopping on a retailer website that offers a personalized experience, including 96 percent of Gen Zers and 97 percent of Millennials. (Elastic)

8. 59% of consumers believe businesses should use the data they collect about them to personalize their experiences. (Zendesk CX Trends Report 2023)

9. 60% of consumers report that they will become repeat buyers after a personalized purchasing experience. (Twilio)

10. 66% of consumers say they will share personal data about themselves if they think it will elevate their customer experience. (Redpoint and Harris)

11. 61% of consumers will pay at least 5% more if they know they’ll get a good customer experience (Emplifi)

12. 52% of US consumers sometimes or always walk away from purchases due to a bad customer experience (Emplifi)

13. 60% of CX leaders expect AI to have a significant impact on customer experience in the next two to five years, particularly in the realm of customer self-service, gaining customer insights, and empowering their employees to focus on higher-impact tasks. (CMSWire)

14. Customers are 2.4 times more likely to stick with a brand when their problems are solved quickly. (Forrester)

15. 65% of shoppers find a positive customer experience to be more influential than great advertising. (PWC)


Investing in the customer experience is key to successful marketing in a customer-centric world. Leveraging data, personalization, and multi-channel strategies helps you better understand your customers and deliver messages that matter to them.

Customer-Centric Marketing Solutions

Want to get to know your customers better and improve your customer experience? We can help. Our robust consumer insights and powerful multi-channel marketing programs simplify your CX so you can make your customers feel valued and build brand loyalty.

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