Email personalization refers to the process of sending hyper-targeted emails to your audience using the insights you have about your customers or prospects. Emails can be personalized using first name, last name, location, purchase activity, shopping cart items, and much more. Many factors are involved when it comes to creating successful email campaigns, such as...Read More
Effective email marketing goes far beyond sending generic messages to your entire database. Email marketing segmentation is a must to personalize your outreach and maximize your engagement. What is Email Marketing Segmentation? Email marketing segmentation divides an email database into smaller, more targeted groups based on specific criteria or characteristics. These criteria include demographics, behaviors,...Read More
First-party data provides a treasure trove of insights for your marketing. Because this data is directly collected from your customers, you can access deeper insights into customer behavior, preferences, and interactions. helping you form a solid foundation for personalized marketing strategies. Benefits of First-Party Data Unique advantages of first-party data include: Enhanced Personalization: First-party data...Read More
Personalization drives better performance and gives you a competitive advantage. For 90% of leading marketers, personalization significantly contributes to business profitability. According to consumers, 80% of respondents are more inclined to do business with an organization that delivers personalized experiences (Epsilon). As a result, using data-driven personalization is key to enhancing customer satisfaction and...Read More
Customer experience is more important than ever – 77% of brands believe CX is a key competitive differentiator. In fact, 86% of consumers would leave a brand after as few as two poor experiences. They are also willing to pay for a great experience – 61% of consumers will pay at least 5% more if...Read More
Did you know that the probability of selling to an existing customer is 60-70%, while the probability of selling to a new customer is only 5-20%? Developing an email re-engagement strategy can help rekindle lost relationships, recover revenue, and breathe new life into your customer base. Kym Vance, Head of Business Development, and Larisa Bedgood,...Read More
According to a survey conducted by TDWI, 83% of organizations make decisions largely based on data. Businesses today have unprecedented access to vast amounts of customer information; however, the quality of that data can make or break marketing efforts. A high-quality marketing database ensures that the right message reaches the right audience. As a result,...Read More
Email continues to be a top channel influencing consumer purchase decisions. However, social platforms are quickly catching up, especially with younger consumers. In research by Marigold, more Millennials and Gen Xers are influenced to purchase by a social media ad or post compared to email. The survey revealed that 56% of Millennials purchased from a...Read More
Understanding and catering to the diverse needs of consumers is crucial to succeed in today’s competitive environment. One effective way to achieve this is through segmentation strategies that align with every stage of the customer journey. By tailoring your marketing efforts to address the unique preferences and behaviors of different segments, you can enhance engagement,...Read More
Data is the backbone of modern businesses, and the more you know about your customers, the better you can engage with them and provide personalized customer experiences. Data enrichment is one process to consider adding to your data-driven marketing arsenal to better understand your customers and provide targeted communications. What is Data Enrichment? Data enrichment,...Read More
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