Email continues to be a top channel influencing consumer purchase decisions. However, social platforms are quickly catching up, especially with younger consumers. In research by Marigold, more Millennials and Gen Xers are influenced to purchase by a social media ad or post compared to email. The survey revealed that 56% of Millennials purchased from a...Read More
Understanding and catering to the diverse needs of consumers is crucial to succeed in today’s competitive environment. One effective way to achieve this is through segmentation strategies that align with every stage of the customer journey. By tailoring your marketing efforts to address the unique preferences and behaviors of different segments, you can enhance engagement,...Read More
Data is the backbone of modern businesses, and the more you know about your customers, the better you can engage with them and provide personalized customer experiences. Data enrichment is one process to consider adding to your data-driven marketing arsenal to better understand your customers and provide targeted communications. What is Data Enrichment? Data enrichment,...Read More
The digital advertising landscape is undergoing a seismic shift. With privacy concerns and regulatory changes on the rise, the era of third-party cookies is gradually coming to an end. In this evolving environment, understanding and adapting to cookieless advertising is important for marketers and advertisers. However, according to a 2023 Adobe study, 75% of marketers...Read More
The phasing out of third-party cookies is forcing marketers to adapt to a new digital landscape. Several web browsers, including Apple’s Safari and Mozilla’s Firefox, have long been blocking third-party cookies. Moreover, Google Chrome, the world’s most widely used browser, is gradually discontinuing its support for third-party cookies, with a planned phase-out scheduled to commence...Read More
Audience segmentation is a cornerstone of effective marketing. Seven in ten marketers use segmentation in their marketing strategies, and eight in ten companies that use market segmentation report increased sales. Using audience segmentation, businesses can deliver highly personalized and relevant content to specific groups, resulting in increased engagement and conversion rates. Additionally, segmentation allows for...Read More
Businesses have access to an unprecedented wealth of information about their customers. This treasure trove of data holds valuable insights that can be used to predict future customer behavior. A survey by McKinsey survey found that companies that extensively use customer analytics report 115% higher ROI and 93% higher profits. What is Customer Analytics? Customer analytics...Read More
Only 1 in 3 potential car buyers know the exact vehicle they want to purchase which means that car dealership marketers have plenty of opportunity to influence these undecided buyers with their marketing strategies. Staying ahead in such a highly competitive and dynamic industry requires creativity, adaptability, and strategic thinking. To help you navigate...Read More
Understanding the journey your customers take from their initial interaction with your brand to becoming loyal advocates is vital. Consumers are dynamic and progress through different stages in their relationship with your brand, making it crucial to personalize your marketing efforts at each stage so you can deliver relevant experiences. But, how do you keep...Read More
Consumers are willing to pay more for a great experience. In fact, 61% of consumers will pay at least 5% more if they know they’ll get a good customer experience. On the other hand, over 50% of customers will switch to a competitor after a single unsatisfactory customer experience. Customer experience (CX) is the...Read More
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