Audience segmentation is a cornerstone of effective marketing. Seven in ten marketers use segmentation in their marketing strategies, and eight in ten companies that use market segmentation report increased sales. Using audience segmentation, businesses can deliver highly personalized and relevant content to specific groups, resulting in increased engagement and conversion rates. Additionally, segmentation allows for...Read More
Businesses have access to an unprecedented wealth of information about their customers. This treasure trove of data holds valuable insights that can be used to predict future customer behavior. A survey by McKinsey survey found that companies that extensively use customer analytics report 115% higher ROI and 93% higher profits. What is Customer Analytics? Customer analytics...Read More
Only 1 in 3 potential car buyers know the exact vehicle they want to purchase which means that car dealership marketers have plenty of opportunity to influence these undecided buyers with their marketing strategies. Staying ahead in such a highly competitive and dynamic industry requires creativity, adaptability, and strategic thinking. To help you navigate...Read More
Understanding the journey your customers take from their initial interaction with your brand to becoming loyal advocates is vital. Consumers are dynamic and progress through different stages in their relationship with your brand, making it crucial to personalize your marketing efforts at each stage so you can deliver relevant experiences. But, how do you keep...Read More
Consumers are willing to pay more for a great experience. In fact, 61% of consumers will pay at least 5% more if they know they’ll get a good customer experience. On the other hand, over 50% of customers will switch to a competitor after a single unsatisfactory customer experience. Customer experience (CX) is the...Read More
YouTube is the world’s second most visited website, right behind Google, and boasts more than 2.70 billion monthly active users. YouTube is an incredibly dynamic and powerful platform for reaching a vast and diverse audience. Check out some of these statistics on who is using YouTube and why: About 77% of internet users between ages 15-35...Read More
Consumers are increasingly aware of the digital footprint they leave behind. With every click, like, purchase, and app download, personal data is generated, collected, and used by companies. However, as data breaches and privacy scandals make headlines, consumers are more aware than ever about how their data is being used. In a recent study...Read More
Connected TV (CTV) has revolutionized the way we consume content, providing a wealth of opportunities for both viewers and advertisers. As more households cut the cord and shift to streaming services, businesses need to understand how to build and engage audiences effectively in the CTV landscape. The Rise of CTV and Precision Audience Targeting Connected...Read More
In today’s data-driven world, the quality and accuracy of your data are paramount. Poor data quality can lead to costly errors, misinformed decisions, and missed opportunities. It is estimated that 88% of all data integration projects fail entirely or significantly overrun their budgets because of poor data quality. Data scientists spend about 60% of their time...Read More
Digital marketing has undergone significant changes in recent years, driven by concerns about consumer privacy and the impending deprecation of third-party cookies. These changes have reshaped how businesses collect, manage, and utilize data for marketing purposes. Amid this transformation, first-party data has emerged as a powerful tool for brands to maintain effective marketing strategies while...Read More
