Consumers are willing to pay more for a great experience. In fact, 61% of consumers will pay at least 5% more if they know they’ll get a good customer experience. On the other hand, over 50% of customers will switch to a competitor after a single unsatisfactory customer experience. Customer experience (CX) is the...Read More
YouTube is the world’s second most visited website, right behind Google, and boasts more than 2.70 billion monthly active users. YouTube is an incredibly dynamic and powerful platform for reaching a vast and diverse audience. Check out some of these statistics on who is using YouTube and why: About 77% of internet users between ages 15-35...Read More
Consumers are increasingly aware of the digital footprint they leave behind. With every click, like, purchase, and app download, personal data is generated, collected, and used by companies. However, as data breaches and privacy scandals make headlines, consumers are more aware than ever about how their data is being used. In a recent study...Read More
Connected TV (CTV) has revolutionized the way we consume content, providing a wealth of opportunities for both viewers and advertisers. As more households cut the cord and shift to streaming services, businesses need to understand how to build and engage audiences effectively in the CTV landscape. The Rise of CTV and Precision Audience Targeting Connected...Read More
In today’s data-driven world, the quality and accuracy of your data are paramount. Poor data quality can lead to costly errors, misinformed decisions, and missed opportunities. It is estimated that 88% of all data integration projects fail entirely or significantly overrun their budgets because of poor data quality. Data scientists spend about 60% of their time...Read More
Digital marketing has undergone significant changes in recent years, driven by concerns about consumer privacy and the impending deprecation of third-party cookies. These changes have reshaped how businesses collect, manage, and utilize data for marketing purposes. Amid this transformation, first-party data has emerged as a powerful tool for brands to maintain effective marketing strategies while...Read More
Direct mail can cut through the digital noise and engage your audience in new and exciting ways. Let’s explore five innovative ways to use direct mail to achieve exceptional results in your 2024 marketing campaigns. 1. Hyper-Personalized Direct Mail Personalization is not just about addressing recipients by their first name—it’s about delivering highly tailored...Read More
Are you targeting Gen Z? If not, you should be. They are the youngest generation of new consumers with an astounding $360 billion in disposable income. They also have a huge influence on the habits of other generations. In fact, about two-thirds (68%) of adults around the world say that teenagers and college-aged people...Read More
Brands are constantly vying for the attention and loyalty of the same customer base. Whether you operate in the tech industry, retail, or any other industry, the challenge remains the same: how can you stand out and win the hearts of customers who have plenty of options to choose from? In a study by...Read More
As of January 4th, 2024, Google began blocking cookies for 1% of Chrome users, or about 30 million people. This is the long-awaited final step of its Privacy Sandbox initiative, marking the end of the third-party cookie era. The phasing out of third-party cookies, which were a cornerstone of digital advertising, is a response to...Read More
