While gut instincts can play a role during brainstorming, successful marketing strategies are data-driven. However, data can be unreliable, incomplete, or inaccurate, leading to poor decision-making and wasted resources. In fact, poor data quality costs US businesses an average of $15 million per year. (Gartner) According to research by Experian, 94% of respondents see poor-quality...Read More

Reaching car shoppers in today’s highly competitive market is a challenge for dealerships. Research shows that an astounding 95% of car shoppers rely on online resources to gather information, bypassing dealerships as their starting point. However, only 1 in 3 potential car buyers know the exact vehicle they want to purchase. This is a valuable opportunity...Read More

Email remains one of the most effective channels for building connections and driving conversions. A survey from eMarketer reveals that email marketing drives 25% of the overall revenues from those companies surveyed. Additionally, the median email marketing ROI is 122%.  That is four times higher than any other digital marketing channel. And consumers who purchase products through email...Read More

Social media advertising is on the rise in 2024. According to research by Smartly.IO, 76% of marketers plan to spend more on social media advertising than they did in 2023. More specifically, the top platforms channel B2C marketers will be increasing their spend on in 2024 include: Instagram – 99% Facebook – 98% YouTube –...Read More

As inboxes become increasingly crowded, marketers must become increasingly sophisticated in using data to cut through the noise and tailor their messages to the unique preferences and behaviors of individual recipients. Personalized emails are shown to achieve an impressive open rate of 29% and an outstanding click-through rate of 41%. However, when an email lacks...Read More

In a digital landscape where inboxes overflow and social media feeds are cluttered with advertisements, direct mail offers a compelling choice for marketers looking to engage their audience in fresh and exciting ways. Larisa Bedgood, Head of Marketing at PGM, and Michele Maxfield, GM of Welcome Wagon, share valuable insights and actionable takeaways to help...Read More

According to the US Postal Service, 81% of recipients read or scan their mail daily. As a result, direct mail marketing represents a massive opportunity for your brand to get in front of consumers.  And for brands that leverage direct mail as part of their marketing mix, the rewards can be big – 76% of...Read More

Email personalization refers to the process of sending hyper-targeted emails to your audience using the insights you have about your customers or prospects. Emails can be personalized using first name, last name, location, purchase activity, shopping cart items, and much more. Many factors are involved when it comes to creating successful email campaigns, such as...Read More

Effective email marketing goes far beyond sending generic messages to your entire database. Email marketing segmentation is a must to personalize your outreach and maximize your engagement. What is Email Marketing Segmentation? Email marketing segmentation divides an email database into smaller, more targeted groups based on specific criteria or characteristics. These criteria include demographics, behaviors,...Read More

First-party data provides a treasure trove of insights for your marketing. Because this data is directly collected from your customers, you can access deeper insights into customer behavior, preferences, and interactions. helping you form a solid foundation for personalized marketing strategies. Benefits of First-Party Data Unique advantages of first-party data include: Enhanced Personalization: First-party data...Read More