Today’s auto consumers are in-market longer than ever, with the majority of shoppers in market for 2 months or longer. These longer purchase journeys translate into more opportunities for auto brands. 80% of consumers start their search with a different manufacturer in mind than the manufacturer brand they ultimately end up purchasing. With so many car...Read More
As more and more vehicles tout a range of exciting features, better safety, connectivity and the next best thing in car design, manufacturers and dealers will need to compete on a different sphere – the customer experience. The customer experience is increasingly becoming the most important factor as consumers choose between brands and dealerships.Read More
In the digital era where consumers are just as likely to purchase online as in a brick-and-mortar location, delivering a seamless channel experience has become the new competitive imperative. Retailers are ramping up their investments in omnichannel and multichannel strategies to deliver exceptional experiences, wherever and whenever today’s consumers choose to interact with brands.Read More
Even though it can be an exciting and happy experience, moving is still ranked as one of the top 5 most stressful life events. On the one hand it can be a fresh start, but on the other it involves many changes in established routines. It’s also a great time of risk and opportunity for...Read More
In their November mid-year update DealerRater announced that Lexus (luxury segment) and Hyundai (mass-market segment) were in the lead for the 2016 Customer Rating Index. The final winners, chosen based on average consumer ratings posted on DealerRater, will be announced in April as the highest (and lowest) ranked manufacturers by experience at the dealership level....Read More
Choosing to ignore the mobile consumer is not an option for brands that want to thrive in the modern landscape. Mobile now represents 65% of all digital media time according to a 2016 study by comScore, so it should come as no surprise that smartphones have become a key component in the vehicle-purchasing process. A study...Read More
Retailers, like many industries, have been focused for some time now on understanding, targeting, and converting millennial shoppers. They are tech-savvy, social, and mobile. This is nothing new – we have heard this before, but what does this really mean when it comes to their shopping habits? What really drives brand loyalty or how do...Read More
Vehicles are evolving to meet consistently increasing consumer demands for convenience, interactivity, and connectivity. In 2015, 15% of new vehicles were considered connected and by 2020 research expects that 75% of new vehicles and 22% of all cars on the road will be equipped with connectivity tec. PWC estimates in that same time frame the connected car industry will...Read More
Email marketing continues to be one of the most effective online marketing strategies that dealerships can conduct. In fact, nearly 75% of adults say that email is their preferred method of communication (Apogee Results).Read More
Car shoppers today are online before they ever step onto your dealership’s lot. And while this trend is not new news, a study commissioned by Cox Automotive through IHS Automotive confirmed that this is new normal for car shopping. Although dealerships may understand this, many have not made the switch from traditional marketing strategies to those that...Read More
