Keeping your customers and prospects engaged with your emails can be a challenge for any marketer. If you are using email in your marketing mix, you know that click-throughs is extremely important.  In fact, in a study by Ascend2, 73% of marketers rated the click-through rate as the most useful metric for tracking email performance....Read More

There are thousands of automotive brands nationwide vying for the same customers in a saturated marketplace. However, today’s car shoppers are in control. With the availability of more channels on which to research, they are willing to commit the effort required to make informed purchasing decisions. However, not all sources are created equal. C+R conducted...Read More

Despite the slowed growth in auto retail sales this past year, there is one segment that is continuing to buy – the Millennials. According to research by Dealertrack, the Millennial generation is the fastest-growing auto retail segment, with 35% of all loans originating from this generation. There was also a 49% growth in Millennials' share for...Read More

Email appending is one of the fastest and most accurate ways to add emails to your customer lists. Although it has been around almost as long as email marketing itself, many brands are not using it often enough or even at all. Email appending is the process of adding or updating a missing email address...Read More

Email still reigns supreme as the top channel marketers are utilizing this year.  In fact, according to a new study by True Influence, marketers are twenty times more interested in email than mobile. Online video marketing is not far behind.  The study, which looked at the online research data of marketers, found the greatest increase...Read More

Marketing to millennials has been on the mind of marketers for some time now.  Reaching this group has been a challenge for many brands.  Millennials are now the largest and most diverse generation in the US.  According to research by eMarketer, “Millennials as a whole all grew up with the internet—the first generation to do...Read More

U.S. consumer online sales is expected to pass $500 billion by 2020. However, consumers don’t always head to a site to make a purchase. In fact, according to an Episerver study, “Reimagining Commerce,” most shoppers will visit a website to do something other than make a purchase. While the end goal of any ecommerce site...Read More

1. Car buyers spend 59% of their time online researching. (Autotrader) 2. When researching online, 46% of car shoppers use multiple devices. (Autotrader) 3. Most car buyers are undecided at the start of the shopping process. When they first begin to shop, 6 out of 10 them are open to considering multiple vehicle options. (Autotrader)...Read More

A decade ago, digital advertising was nothing more than a banner ad placed on a website.  Today, the internet is accessible everywhere we go, on our tablets and mobile phones. This has spurred tremendous growth in digital advertising. U.S. digital ad spending will reach $83 billion in 2017, representing an increase of 16%, according to...Read More

Identifying and reaching consumers who are actively shopping and in-market for a vehicle is crucial for automotive brands. A dealership for example may know who its ideal audience is but finding them is not as easy. A study by IAB conducted in 2014 revealed that at the time, 14% of US adults were planning to...Read More