You may have heard the term customer data platform or CDP. CDPs are quickly gaining momentum as the most promising new marketing technology to streamline data-driven processes for marketers. While you may have heard of the term, many marketers are still confused on exactly what a Customer Data Platform (CDP) can deliver. Wikipedia describes it...Read More
The car buying journey from initial research to final purchase is increasingly complex as consumers shop, research, and purchase across numerous channels. Take a look at these interesting facts on how consumers shop for vehicles today. Car buyers spend 60% of their time researching and shopping for a new vehicle online. 88% of all car...Read More
Furniture shopping has never been more complex – and neither has furniture selling. Consumers shop across multiple channels, have little brand loyalty, and a staggering 81% have already done extensive research online before they even step into your store. However, there is good news. With a stronger housing market, sales are increasing. In research by...Read More
Baby boomers are continuing to downgrade into smaller homes and millennials are the target audiences on the radar for most furniture brands. Millennials – the population born in the US between 1980 and 2000, are the largest population segment of over 79 million people, and they have purchasing power of over $170 billion per year....Read More
Issue Boost up the participation of their Brand Loyalty program nationwide. Goal Test concept: Build a multi channel brand awareness program along with an offer strategy to support “sign-ups” to the loyalty program within a few key markets. Measure Loyalty sign ups vs. control. Solution In partnership with the client, defined a GTM strategy that...Read More
The story. A national retailer wanted to reactivate a large file of lapsed email addresses. They were not engaging with these inactive email addresses due to existing email service provider restraints that enforce recency of email addresses. Porch Group Media provided a dedicated ISP infrastructure, as well as executed a custom deployment plan. The results. Porch...Read More
Issue Lower than expected sales in some of the suburban locations. Goal Increase foot traffic, which results in revenue, within defined suburban communities where the competition was stronger. Solution Modeled current customers and loyalty customers separately. Produced 2 targeted audiences with different offer strategies for each. A multi-channel solution was developed; postal, email and target display and...Read More
Our Matawan, NJ team recently headed to the beaches to participate in a beach clean-up on the bay side of Sandy Hook. The team participated through the National Park Service’s Volunteer-In-Parks Program which hosts a variety of ways to get involved and support the Gateway National Recreation Area. The Gateway National Recreation Area includes three geographic...Read More
Porch Group Media’s Westmont team recently lent their “Helping Hands” at Feed My Starving Children. Feed My Starving Children is dedicated to providing nutritious meals to children worldwide. The combined volunteer efforts from Porch Group Media and other participants yielded 125 boxes packed which includes 27,000 meals. In turn, 74 Children will be fed for...Read More
