The story. A national retailer wanted to reactivate a large file of lapsed email addresses. They were not engaging with these inactive email addresses due to existing email service provider restraints that enforce recency of email addresses. PGM provided a dedicated ISP infrastructure, as well as executed a custom deployment plan. The results. PGM reactivated 3.5...Read More
Issue Lower than expected sales in some of the suburban locations. Goal Increase foot traffic, which results in revenue, within defined suburban communities where the competition was stronger. Solution Modeled current customers and loyalty customers separately. Produced 2 targeted audiences with different offer strategies for each. A multi-channel solution was developed; postal, email and target display and...Read More
Our Matawan, NJ team recently headed to the beaches to participate in a beach clean-up on the bay side of Sandy Hook. The team participated through the National Park Service’s Volunteer-In-Parks Program which hosts a variety of ways to get involved and support the Gateway National Recreation Area. The Gateway National Recreation Area includes three geographic...Read More
PGM’s Westmont team recently lent their “Helping Hands” at Feed My Starving Children. Feed My Starving Children is dedicated to providing nutritious meals to children worldwide. The combined volunteer efforts from PGM and other participants yielded 125 boxes packed which includes 27,000 meals. In turn, 74 Children will be fed for a full year. PGM...Read More
Issue 20% of a major retailer’s CRM email file went dormant equating to slightly over 20 million records. The retailer knew that these individuals are transacting but the ESP would not deploy emails without an “open” within 12 months. Goal Drive sales by emailing these non-openers and measure both AOV and ROI to determine success....Read More
The global automotive aftermarket industry is expected to reach $722.8 billion by 2020. Today’s consumers are keeping their vehicles longer and are more aware of the importance of preventive maintenance and scheduled servicing to maximize the lifetime value of their vehicles. This rising demand for aftermarket parts and services is spurring new growth and revenue opportunities...Read More
E-commerce continues to be on a rapid path of growth in the automotive aftermarket industry, especially as the average age of automobiles climbs beyond its current record of 11.4 years. According to new research by UPS and comScore, 56% of online automotive parts and accessories shoppers are making their purchases online – an 8% increase over...Read More
PGM (PGM) recently demonstrated its unwavering commitment to community support through a series of impactful initiatives across the United States. PGM employees dedicated their time and resources to various local causes, embodying the company’s dedication to giving back to the communities where they live and work. “Giving back to the community is deeply ingrained in...Read More
Email marketing is as strong as ever, with 85% of executives agreeing that email marketing performance is increasing. This is according to a Nov 2017 report by Return Path in partnership with Ascend2. Of those surveyed, 58% said that email performance is increasing significantly. Executives believe that email performance is on the rise as well...Read More
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