Brand loyalty is no longer just about good prices or good quality.  Brand trust is playing an increasingly important role. In research by Accenture, two-thirds of people (66%) say they are attracted to brands because a brand “does what it says it will do and delivers on its promise.” In research by CMO Council and...Read More

Data, Analytics and Technology Top the List for Marketing Investments Probably a familiar scenario for many but a marketer’s wish list is often much larger than their budget.  So where would marketers invest more if they had the budget? According to a recent survey by Merkle, almost one-third would invest more in data, analytics and...Read More

Email Reactivation – Strategies to Win Back Dormant Customers As part of any good email strategy, customer acquisition, retention and reactivation are all components of a solid email plan. Acquiring new customers will always be a goal but focusing on retention is key. 65% of a company’s business comes from existing customers A 5% increase...Read More

In today’s connected, always-on world, over 4.33 billion people are now active internet users, which is about 56% of the global population.  And this number only continues to grow.  Interacting with friends, family and brands through social, mobile, and digital channels is very much the norm.  For marketers, connecting with audiences is about meeting them...Read More

Discover ways automotive brands and dealerships are adapting to rising consumer demands for seamless omnichannel experiences and personalized communications Trends and statistics on how consumers shop for cars including offline and online channels How data is fueling the automotive industry An overview of marketing challenges and opportunities along the path to purchase How to use...Read More

The digital advertising landscape is constantly evolving to meet the demands of consumers today. More consumers head to digital channels to research, shop and find product recommendations. Just as importantly, they have very specific attitudes toward how brands decide to engage them while they are online.   To better understand the online advertising landscape, here’s a...Read More

Data-driven marketing tops the lists of priorities for 55% of marketers today.  This is according to research by eConsultancy.  According to survey respondents, 42% also stated improving customer intelligence for a holistic customer view and integration of marketing tools for greater efficiencies as important areas of focus for this year. In an Adobe study conducted...Read More

Customer Lifetime Value (CLTV) is the total worth to a business of a customer over the whole period of their relationship. CLTV is an important metric, especially considering it costs less to keep existing customers than it does to acquire new ones. In fact, an overwhelming majority (91%) of companies report that investment in growing...Read More

According to eMarketer’s recent report, US advertisers are set to spend close to $16 billion dollars on digital display ads bought in real-time on private marketplaces (PMPs) by 2021, according to the latest forecast from eMarketer. The analysis also predicts that the dollars spent via PMPs will overtake that of open exchanges next year. Programmatic...Read More

Location-Based Marketing on the Rise Location based marketing is a powerful tool and more marketers are investing in this tactic to meet their customer acquisition and retention strategies. In fact, eMarketer predicts that marketers will spend $26.5 billion on mobile-location marketing advertising in 2019. In a report by Factual, almost 9 in 10 marketers said...Read More