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how to leverage first party data to power email marketing performance

Nov

How to Leverage First Party-Data to Power Your Email Marketing Performance

November 1, 2023Larisa BedgoodBlog, Customer Data Platform, Email, Velocity

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Integrating first-party data with email marketing is a smart and strategic move that can significantly enhance the effectiveness of your email campaigns. First-party data, which you collect directly from your customers and prospects, provides valuable insights into their behaviors, preferences, and interactions with your brand. When used with email marketing, first-party data enables you...

Oct

What is Customer Retention? 8 Strategies to Reduce Customer Churn

October 31, 2023Larisa BedgoodBlog, Retail

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Imagine your favorite coffee shop knowing exactly how you like your drink or an online store that suggests products based on your preferences – these personalized experiences are the result of strong customer retention efforts. When a business focuses on keeping existing customers happy and engaged, it not only builds a loyal customer base...

Oct

What is a Data Clean Room?

October 26, 2023Larisa BedgoodBlog

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The demise of third-party cookies is on the horizon and data privacy regulations are becoming increasingly complex. As a result, brands are looking for new ways to gain insights and understand consumer behavior. This has given rise to the concept of data clean rooms. But what exactly are they, and do they align with...

Oct

What is Customer Acquisition? 8 Strategies for Growth

October 24, 2023Larisa BedgoodBlog, Retail

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Acquiring a new customer can cost five to seven times more than retaining an old one. However, to get an established customer, you first need to acquire them. It’s also not enough to offer a fantastic product or service. You need to strategically attract and retain a loyal customer base to ensure sustainable growth....

more consumers are willing to share their data in return for personalization

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More Consumers are Willing to Share Data in Return for Personalization

October 23, 2023Larisa BedgoodBlog, Customer Data Platform, Velocity

When it comes to personalization, data is king. It allows businesses to offer tailored experiences, product recommendations, and content to their customers. However, this treasure trove of data comes with significant privacy concerns. Striking the right balance between data collection and personalization is the challenge marketers face. However, according to recent research, more consumers...

Oct

What is a Customer Persona?

October 20, 2023Larisa BedgoodBlog, Retail

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Customer personas are invaluable tools for brands looking to understand and connect with a diverse audience who engage with their products and services. These fictional representations of ideal customers provide a window into their minds, helping businesses decipher their desires, motivations, and pain points. These personas, often given names and rich backstories, become invaluable...

holiday promotion marketing campaign ideas

Oct

30 Happy Holiday Promotion and Marketing Campaign Ideas

October 17, 2023Larisa BedgoodBlog, Retail

The holiday season is a wonderful time to spread joy and connect with your audience in unique ways. As the snowflakes start to fall and the festive spirit fills the air, why not infuse your marketing campaigns with a dose of creativity and fun? Here are 30 fun holiday promotion and marketing ideas to help...

Oct

100+ Must-Know Email Marketing Statistics for 2025

October 12, 2023Larisa BedgoodBlog, Email

Email marketing isn’t just about sending messages to inboxes anymore; it’s a dynamic ecosystem where innovation, personalization, and data-driven decision-making converge to create powerful results. Whether you’re a seasoned email marketer or just getting started, these 100+ stats will provide valuable insights, trends, and benchmarks that can guide your campaigns to success in the ever-evolving...

Oct

5 Dealership Marketing Strategies to Reach Online Car Shoppers

October 10, 2023Larisa BedgoodAutomotive, Automotive Marketing, Blog

The ways consumers research, choose, and purchase vehicles continue to evolve and shift dramatically. Today, 95% of vehicle buyers use online channels as a source of information. In fact, twice as many start their research online versus visiting a dealer. For dealerships, adapting to this digital landscape isn’t just beneficial—it’s essential. So, how can you...

Oct

A Guide to Customer Loyalty Analytics

October 9, 2023Larisa BedgoodBlog, Retail

Customer loyalty is the coveted treasure that every brand strives to acquire and retain. Loyal customers not only bring in consistent revenue but also act as brand advocates, spreading positive word-of-mouth and contributing to long-term growth. To achieve this, businesses turn to the science of customer loyalty analytics, a powerful tool that enables them to...

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