We all want to feel seen, heard, and understood, right? It’s no different when it comes to your customers. Your Customer’s 360-Degree Story Imagine having a complete, living portrait of every single one of your customers. That’s the essence of a Single Customer View (SCV), sometimes called a 360-degree customer view. It’s a dynamic story...Read More

In the era of cord-cutting, the way we consume content is constantly evolving. While the first streaming platforms such as Netflix were appealing because of their lack of ads, there is growing popularity of ad-supported streaming services. In fact, according to a survey by Hub Entertainment Research, almost 6 in 10 (59%) viewers stated they...Read More

Marketing to Gen Z: Appeal to Partnership Gen Z’s buying power is growing, and soon this generation will become the largest audience of shoppers and purchasers. Being the first generation of true digital natives, they consume advertising and media in a completely different way than other consumers. In this podcast hosted by Luci Rainey, former marketing...Read More

Every single month of the year offers valuable opportunities to engage with your customers. From the fresh start of January all the way to the cozy, festive feels of December, there are so many opportunities for your brand and marketing strategy to shine. January: New Beginnings & Fresh Starts January is the perfect time for...Read More

An increasing number of consumers are ditching their cable subscriptions in favor of more flexible and personalized viewing experiences.  As of the most recent statistics, an incredible 88 percent of U.S. households own at least one internet-connected TV device, while the number of CTV users amounted to more than 110 million among Gen Z and Millennials.  The Evolution...Read More

Maintaining an engaged audience can be a constant challenge for marketers today. But what if you could rekindle the interest of those who have drifted away? Read on as we dive into email re-engagement tactics and strategies to win back your valuable audience. What is Email Re-Engagement? Email reactivation or email re-engagement is a strategy...Read More

By 2025, 85 million US customers will be in the Gen Z age group. Gen Zers, born between 1997 and 2012, is a generation that’s reshaping the rules of engagement between brands and their audience. Born into a world of smartphones, social media, and instant connectivity, these digital natives approach shopping and brand interactions in...Read More

Integrating first-party data with email marketing is a smart and strategic move that can significantly enhance the effectiveness of your email campaigns. First-party data, which you collect directly from your customers and prospects, provides valuable insights into their behaviors, preferences, and interactions with your brand. When used with email marketing, first-party data enables you to...Read More

Imagine your favorite coffee shop knowing exactly how you like your drink or an online store that suggests products based on your preferences – these personalized experiences are the result of strong customer retention efforts. When a business focuses on keeping existing customers happy and engaged, it not only builds a loyal customer base but...Read More

Data privacy is a growing concern among consumers. As a result, brands are looking for new ways to gain insights and understand consumer behavior. This has given rise to the concept of data clean rooms. But what exactly are data clean rooms, and do they align with your needs? What is a Data Clean Room?...Read More