By

Larisa Bedgood
customer acquisition
Acquiring a new customer can cost five to seven times more than retaining an old one. However, to get an established customer, you first need to acquire them. It’s also not enough to offer a fantastic product or service. You need to strategically attract and retain a loyal customer base to ensure sustainable growth....
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more consumers are willing to share their data in return for personalization
When it comes to personalization, data is king. It allows businesses to offer tailored experiences, product recommendations, and content to their customers. However, this treasure trove of data comes with significant privacy concerns. Striking the right balance between data collection and personalization is the challenge marketers face. However, according to recent research, more consumers...
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what is a customer persona
Customer personas are invaluable tools for brands looking to understand and connect with a diverse audience who engage with their products and services. These fictional representations of ideal customers provide a window into their minds, helping businesses decipher their desires, motivations, and pain points. These personas, often given names and rich backstories, become invaluable...
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holiday promotion marketing campaign ideas
The holiday season is a wonderful time to spread joy and connect with your audience in unique ways. As the snowflakes start to fall and the festive spirit fills the air, why not infuse your marketing campaigns with a dose of creativity and fun? Here are 30 fun holiday promotion and marketing ideas to help...
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email marketing statistics
Email marketing isn’t just about sending messages to inboxes anymore; it’s a dynamic ecosystem where innovation, personalization, and data-driven decision-making converge to create powerful results. Whether you’re a seasoned email marketer or just getting started, these 100+ stats will provide valuable insights, trends, and benchmarks that can guide your campaigns to success in the ever-evolving...
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dealership marketing strategies to reach online car shoppers
The ways consumers research, choose, and purchase vehicles continue to evolve and shift dramatically. Today, 95% of vehicle buyers use online channels as a source of information. In fact, twice as many start their research online versus visiting a dealer. For dealerships, adapting to this digital landscape isn’t just beneficial—it’s essential. So, how can you...
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customer loyalty analytics
Customer loyalty is the coveted treasure that every brand strives to acquire and retain. Loyal customers not only bring in consistent revenue but also act as brand advocates, spreading positive word-of-mouth and contributing to long-term growth. To achieve this, businesses turn to the science of customer loyalty analytics, a powerful tool that enables them to...
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market segmentation mistakes
Market segmentation is a powerful tool that can make or break your marketing efforts. When executed effectively, segmentation allows you to target specific groups of customers with personalized messaging, ultimately driving engagement and boosting ROI. However, like any strategy, it’s easy to stumble into common pitfalls that can derail your segmentation efforts. The Importance...
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audience segmentation examples
Understanding and connecting with your target audience through personalized communications is vital for success. Audience segmentation, the process of dividing your customer base into distinct groups based on specific criteria, is a powerful strategy to achieve this personalization. By personalizing your marketing efforts to the unique needs and preferences of each segment, you can...
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navigating the connected tv landscape
As we embrace a digital-first age, the way we consume content has experienced a seismic shift. Gone are the days when television schedules dictated our evenings. Today, it’s all about streaming, on-demand shows, and flexibility. For brands and advertisers, Connected TV represents a fresh opportunity to reach audiences in more personalized and effective ways....
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