Email marketing isn’t just about sending messages to inboxes anymore; it’s a dynamic ecosystem where innovation, personalization, and data-driven decision-making converge to create powerful results. Whether you’re a seasoned email marketer or just getting started, these 100+ stats will provide valuable insights, trends, and benchmarks that can guide your campaigns to success in the ever-evolving...Read More
The ways consumers research, choose, and purchase vehicles continue to evolve and shift dramatically. Today, 95% of vehicle buyers use online channels as a source of information. In fact, twice as many start their research online versus visiting a dealer. For dealerships, adapting to this digital landscape isn’t just beneficial—it’s essential. So, how can you...Read More
Customer loyalty is the coveted treasure that every brand strives to acquire and retain. Loyal customers not only bring in consistent revenue but also act as brand advocates, spreading positive word-of-mouth and contributing to long-term growth. To achieve this, businesses turn to the science of customer loyalty analytics, a powerful tool that enables them to...Read More
Market segmentation is a powerful tool that can make or break your marketing efforts. When executed effectively, segmentation allows you to target specific groups of customers with personalized messaging, ultimately driving engagement and boosting ROI. However, like any strategy, it’s easy to stumble into common pitfalls that can derail your segmentation efforts. The Importance...Read More
Understanding and connecting with your target audience through personalized communications is vital for success. Audience segmentation, the process of dividing your customer base into distinct groups based on specific criteria, is a powerful strategy to achieve this personalization. By personalizing your marketing efforts to the unique needs and preferences of each segment, you can...Read More
As we embrace a digital-first age, the way we consume content has experienced a seismic shift. Gone are the days when television schedules dictated our evenings. Today, it’s all about streaming, on-demand shows, and flexibility. For brands and advertisers, Connected TV represents a fresh opportunity to reach audiences in more personalized and effective ways....Read More
The holiday season is a critical time for businesses, and with the right email marketing strategy, you can make the most of this festive period to drive sales and engage with your audience. According to research by Salesforce, almost two-thirds (68%) of holiday shoppers said they pay more attention to emails from companies during the...Read More
Reaching the right consumers with the right message is at the heart of any successful marketing strategy. This is where audience segmentation comes into play. Long gone are the days of one-size-fits-all advertising campaigns. Savvy dealerships are leveraging audience segmentation techniques to connect with potential customers in a more personalized and effective way. Why...Read More
Moving to a new home is a significant life event that brings about a multitude of changes and new experiences. For businesses, this transition period presents a unique and often untapped opportunity to connect with an audience actively shopping and looking to establish relationships with new businesses in their community. Why Market to New...Read More
As technology and customer expectations continue to evolve, embracing email marketing automation is no longer just an option but a strategic imperative for brands looking to stay ahead in the digital landscape. From welcoming new subscribers with personalized greetings to recovering abandoned carts and celebrating special occasions, email automation streamlines the marketing process, maximizes...Read More
