40 Holiday Shopping Statistics (2023)

Festive decorations, family get-togethers, baked goods, and shopping for the perfect gifts are all part of what makes the holidays such a magical time of year. And, with the flurry of consumer shopping and gift-giving, the holiday season provides a wealth of opportunities for brands to connect with consumers and increase revenue.

Get your 2023 seasonal marketing campaigns ready with the latest holiday shopping statistics.

2023 Holiday Shopping Statistics

1. Inflation-driven promotions are on the rise as consumers look for more value and savings. (Simplilearn)
2. Total retail sales growth will remain in mid-single digits, rising 4.5% to $1.328 trillion for the 2023 holiday season. (eMarketer)
3. 56% of people use social media to research products or services during the holidays. (LocaliQ)
4. 67% of consumers plan to shop online more than in-store for the 2023 holidays. (Numerator)
5. Consumers will be taking a more considered approach toward Black Friday and Christmas holiday spending, with 20% of U.S. shoppers planning to spend more given a desire to shake off the gloom of the past six months. (Retail Customer Experience)
6. Loyalty will be a key factor for retailers to retain customers, as finding new customers is getting more expensive and marketing budgets are shrinking. (Salesforce)
7. Curbside pickup and buy online, pick up in-store (BOPIS) will continue to be popular options for shoppers who want convenience and safety. (Contentsquare)
8. Mobile devices will dominate online shopping, accounting for 71% of all digital traffic and 56% of all digital orders during the holiday season. (Salesforce)
9. Personalization and social media will be important channels for retailers to engage with customers and offer relevant recommendations and deals. (Justuno)
10. Consumers will start their holiday shopping earlier than usual, with 51% saying they will begin before November. (Numerator)

2023 Halloween Shopping Statistics

1. Halloween is expected to generate $10.14 billion in consumer spending in 2023, up from $8.05 billion in 2021. (NotifyVisitors)
2. Email marketing is one of the most effective channels for Halloween promotions, with an average open rate of 15.6% and a click-through rate of 2.1%. (Brevo)
3. Halloween-themed emails can increase conversions by up to 30%, especially if they include special offers, discounts, or free shipping. (Sendible)
4. Americans were planning to spend the most on costumes, namely about $3.6 billion in total or just under $35 per person in 2022. (Statista)
5. 69% of Americans plan to celebrate Halloween in 2023, which is higher than other seasonal holidays like St Patrick’s Day and Valentine’s Day. (Drip)
6. Skittles was the top-selling candy last year and 35% of people planned to throw or attend a party for Halloween as well as carve pumpkins (46%) or visit haunted houses (29%). (Gitnux)
7. Total Halloween spending is expected to reach a record $10.6 billion in 2023, up from $8.05 billion in 2020. (NRF)
8. Nearly half (48%) of millennials admit to purchasing Halloween items so they can include them in social media posts. (New York Post)
9. Millennials and Gen Z are expected to spend the most on Halloween, with an average of $102 and $101 per person, respectively. (Retail Dive)
10. More than half (57%) of consumers said inflation has affected their Halloween shopping, leading them to reduce their candy purchases, comparison shop, or create costumes and decorations instead of buying them. (Retail Dive)

2023 Black Friday & Cyber Monday Shopping Statistics

1. Black Friday 2023 is predicted to see a 6% increase in online sales, reaching $9.66 billion. (Tech Radar)
2. Black Friday 2023 will see a 5% increase in total retail sales, reaching $87.1 billion. (BlackFriday.com)
3. The average Black Friday discount is around 25%. (Zippia)
4. Black Friday shoppers believe jewelry is the most discounted in-store item sold on Black Friday, with 49% saying so. (Zippia)
5. Black Friday shoppers believe clothing and shoes are the most discounted online items sold on Black Friday, with 77% saying so. (Zippia)
6. In 2021, Black Friday sales came in 23% higher than Cyber Monday sales. (EarthWeb)
7. Revenues for retailers that offered curbside pickup solutions for shoppers experienced a 50% growth over retailers that didn’t. (EarthWeb)
8. Cyber Monday sales revenue in 2023 is projected to be $13.7 billion, which is a 21.2% increase from 2022. (Capital One Shopping Research)
9. E-commerce sales will grow by 10.4% in 2023. (Forbes)
10. The average cost spent by each shopper on Cyber Mondays is around $312. (Gitnux)

2023 Christmas Shopping Statistics

1. The average Christmas spending per person in the U.S. is expected to reach $950 in 2023, up from $932 in 2022. (Zippia)
2. The total Christmas spending in the U.S. will reach $1.1 trillion in 2023, up from $1.05 trillion in 2021. (Statista)
3. Online Christmas sales in the U.S. will grow by 12% in 2023, reaching $236 billion, as more consumers shop online for convenience and safety. (MoneyTransfers.com)
4. 38% of American consumers are more likely to start their holiday shopping before the end of October. (Moosend)
5. About 60% of U.S. Christmas shoppers preferred to shop online, while 40% of all Christmas sales occurred between December 15-24, only a week before Christmas. (Zippia)
6. Online sales are expected to rise up to 18.3% of the total holiday sales in 2023. (FinancesOnline)
7. 40% of online sales are done through mobile devices. (FinancesOnline)
8. The average order value of holiday e-commerce sales in 2020 was $152.95. (Blippr)
9. 61% of shoppers are open to new retailers during the holiday season. (Blippr)
10. Consumers from ages 35 to 44 did most of their Christmas shopping (51%) online, while 18 to 24-year-olds did 42% of their holiday shopping online. (Statista)

Are you ready to make this holiday season your most lucrative yet? Our 2023 Holiday Marketing Strategy Guide helps you set up your marketing campaigns for success:

• Data hygiene tips to prepare your database for holiday marketing programs
• Holiday audience segmentation for personalized marketing
• Strategies to reach in-market holiday shoppers to acquire new customers
• Holiday email marketing strategies to best engage shoppers
• How to integrate CTV advertising into your holiday marketing campaigns
• How to leverage social media advertising to drive holiday sales