What have you heard about direct mail? That it’s out of date, or a thing of the past? While our world seems zeroed in on technology, you may be surprised to learn that direct mail is still a highly relevant channel. Postcards, brochures, and flyers are the OG of advertising for very valid reasons. So,...Read More
The insurance industry faces numerous challenges, including increasing claims costs, climate change, and evolving customer expectations. As a result, insurance companies are increasingly turning to property data to solve these challenges and streamline their operations. Why Property Data Matters for Insurance Carriers Property data serves as the foundation for various critical insurance functions, including: Underwriting:...Read More
On November 15, 2024, Porch Group Media joined forces with Feeding Tampa Bay to make a significant impact on the local community. A dedicated team of volunteers from the company spent their day boxing over 14,000 pounds of food and packaging 12,000 meals, which will be distributed to families and individuals facing food insecurity in...Read More
On Friday, November 8, 2024, Porch Group Media joined forces with Habitat for Humanity of Hillsborough County Florida to build two homes for veterans in need. November is Veterans Initiative Month at Habitat for Humanity of Hillsborough County. Porch Group Media sponsored this initiative to support Habitat’s mission of building and repairing homes for...Read More
Data is the foundation of your marketing. It informs your decisions, provides insights into what’s working, and helps you understand your customers. What drives your customers to make purchases? What behaviors signal their purchase intent? What’s the best way to reach them with your offerings? To answer these questions, you must go beyond demographics and...Read More
Email marketing remains one of the most cost-effective ways to engage with customers and generate a strong return on investment (ROI). When done right, it can boost your brand’s visibility and drive a significant ROI. Check out these incredible stats on the power of email marketing: The average expected ROI is $42 for every $1 you spend...Read More
Cheerful decorations, family get-togethers, memorable vacations, and hunting for the perfect gifts all make the holidays a special time of year. The holidays will be here before you know it – which means now is the time to start preparing your holiday marketing campaigns. Data reveals that the average holiday spending for US consumers is...Read More
New movers are actively making decisions about the products and services they need to settle into their new homes. And with a whopping 72% of new movers making major purchase decisions before moving, you’ll want to reach them weeks before move-in day. This article explores the power of new mover data, a valuable addition to...Read More
Research from Porch Group Media and Ascend2’s The Marketers Perspective on Mover Marketing report finds that mover marketing programs have a significant impact on the overall success of marketing performance, providing tremendous boosts in acquisition and retention initiatives. But, as with any type of marketing program, marketers face a few unique challenges when it comes...Read More
Direct marketing takes a one-to-one communication strategy to engage with potential customers on a personalized basis. Unlike advertising, which typically targets a broad audience or a mass market, direct marketing focuses on individual customers or specific segments of the market. It aims to create a direct response from the target audience, often through channels like...Read More
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