Understanding your audience is critical to the success of your mover marketing campaigns. Using your CRM and other first-party data sources allows your organization to pinpoint your ideal consumers’ contact information and shopping behavior. But even the best 1st party data analysis is unable to do one very important thing – predict in-market intent. That’s...Read More

Complicated and downright overwhelming at times – moving is reported to be one of the most stressful life events. Extensive researching, planning, and decision making are all involved when it comes to moving and home improvement. Fortunately, today’s consumers have technology and resources at their fingertips to help make moving and managing home improvement projects...Read More

The pandemic changed a lot for Americans – the way we work, socialize, shop – and move. As many as 9 million people in the U.S. have moved since the covid-19 pandemic began. Examining these moving trends show that this mass migration was different from previous years – largely in part due to the widespread...Read More