Mover marketing has long been associated with direct mail. But, it’s time to start recognizing mover marketing for what it is today. Oftentimes, when people hear the term “mover marketing,” they immediately think of the flashy advertisements and coupon books that show up in their mailboxes once they’ve moved into their new homes. Direct mail...Read More
Article Originally Appeared on Toolbox.com, by Karthik Kashyap When people move to a new place, marketers can leverage data and mover marketing strategies to succeed in their overall customer acquisition and retention strategies. But how well are B2C companies leveraging mover marketing strategies? A joint study by Porch Group Media and Ascend2 shines a light...Read More
Moving is a major life event. Whether it’s relocating out of state or moving to a neighboring city, consumers are faced with several major purchase decisions throughout a move. As a result, this boost in economic activity offers brands a valuable opportunity to reach these consumers at a time when they’re likely to spend more...Read More
New mover marketing, also known as “mover marketing,” targets consumers who are moving. The spending habits of movers are dynamic, changing drastically during the time of a move. With $11k on average spent throughout the moving journey, moving represents a major economic opportunity for businesses to acquire and retain customers. Today, mover marketing uses rich...Read More
If you have ever moved to a new home – and chances are you have – you know that the move is a time when you are spending money. Whether you are a first-time homebuyer, moving across country or across town, downgrading or upgrading, you most likely are spending on new items to furnish your...Read More
Porch Group Media recently launched the 2022 Marketer’s Perspective on Mover Marketing Report, which explores how brands are utilizing mover marketing strategies to increase their customer acquisition and retention. The report was conducted in conjunction with Ascend2, who ran an online study in February and March 2022 of over 250 marketing professionals working for enterprise...Read More
When it comes to new mover marketing, timing is everything. Reaching new movers early is key to the success of your mover marketing programs. So, how soon are millennials making purchases for their new home? And, how do you ensure your brand is reaching this valuable consumer segment when it matters most? David Krane,...Read More
When consumers move, they’re in-market to purchase a variety of items and services. David Krane, Senior Research Analyst from The Harris Poll, joined us on our webinar, Marketing to the Millennial Mover, to reveal what items millennials are purchasing in the first 12 months of moving and how their spending habits compare to other...Read More
With the influx of millennials entering the homebuying market, new research showcases the amount of time this generation spends researching services prior to moving. David Krane, Senior Research Analyst from The Harris Poll, joined us on our recent webinar, Marketing to the Millennial Mover, to discuss these insights further. Download the Millennial New Mover...Read More
This New Mover Marketing Success Kit was developed specifically for financial service brands. Access some of our most informative resources discussing how new movers engage with mortgage providers, banks, and other financial brands during the move. The most convenient way to explore the effects of new movers on the financial industry, this success kit contains topic-focused blogs, videos,...Read More
