Moving is a major life event. Whether it’s relocating out of state or moving to a neighboring city, consumers are faced with several major purchase decisions throughout a move. As a result, this boost in economic activity offers brands a valuable opportunity to reach these consumers at a time when they’re likely to spend more...Read More
New mover marketing, also known as “mover marketing,” targets consumers who are moving. The spending habits of movers are dynamic, changing drastically during the time of a move. With $11k on average spent throughout the moving journey, moving represents a major economic opportunity for businesses to acquire and retain customers. Today, mover marketing uses rich...Read More
If you have ever moved to a new home – and chances are you have – you know that the move is a time when you are spending money. Whether you are a first-time homebuyer, moving across country or across town, downgrading or upgrading, you most likely are spending on new items to furnish your...Read More
The Marketer’s Perspective on Mover Marketing Report explores how brands are utilizing mover marketing strategies to increase their customer acquisition and retention. Key findings from the report include: Who is using mover marketing strategies? Just over one-quarter (28%) of organizations have a mover marketing strategy in place and measurable and another 26% are currently rolling...Read More
When it comes to new mover marketing, timing is everything. Reaching new movers early is key to the success of your mover marketing programs. So, how soon are millennials making purchases for their new home? And, how do you ensure your brand is reaching this valuable consumer segment when it matters most? Millennial New...Read More
Millennial Movers Deep Dive: Providers for Internet, Utilities, and Home Security are Sought After Within the First 12 Months of Moving The New Movers Survey was conducted online by The Harris Poll on behalf of PGM, between July 7th – 16th, 2021 among 1,006 adults ages 18+ in the US who have moved in...Read More
Download the Millennial New Mover Trends Report to learn better understand this generation’s spending habits throughout the moving journey and why you can’t afford to miss out on this lucrative audience. Download ReportRead More
Millennial New Mover Report Millennials have now become the largest generation of U.S. homebuyers. For the majority of millennials, this is their first home buying experience—representing a major milestone in this generations’ lives. Research uncovers key insights on this generation’s spending habits throughout the entire moving journey. Key Topics Time in months before a...Read More
Why Your Brand Should Invest In New Mover Marketing: It’s All About New Beginnings! Moving is a major life event and signifies a whole new chapter in their lives. And guess what? This fresh start is a golden opportunity for your brand. That’s where new mover marketing comes in – it’s a strategy that’s often...Read More
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