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Kristin Jones
holiday marketing audiences
05
Sep

8 Holiday Shopping Audiences You Should Target this Season (2024)

September 5, 2024,
Cheerful decorations, family get-togethers, memorable vacations, and hunting for the perfect gifts all make the holidays a special time of year. The holidays will be here before you know it – which means now is the time to start preparing your holiday marketing campaigns. Data reveals that the average holiday spending for US consumers...
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New Movers The Untapped Opportunity to Transform Your Customer Acquisition
13
Aug

New Mover Data: Transform Your Customer Acquisition Campaigns

August 13, 2024, ,
New movers are actively making decisions about the products and services they need to settle into their new homes. And with a whopping 72% of new movers making major purchase decisions before moving, you’ll want to reach them weeks before move-in day. This article explores the power of new mover data, a valuable addition...
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mover marketing challenges
05
Aug

7 Challenges of Mover Marketing & How to Overcome Them

August 5, 2024, ,
Research from Porch Group Media and Ascend2’s The Marketers Perspective on Mover Marketing report finds that mover marketing programs have a significant impact on the overall success of marketing performance, providing tremendous boosts in acquisition and retention initiatives. But, as with any type of marketing program, marketers face a few unique challenges when it comes...
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trigger marketing
02
Aug

The 2024 Guide to Trigger Marketing

August 2, 2024,
Trigger marketing is a powerful tool for capturing attention, fostering brand loyalty, and boosting conversions. In this article, you will learn about what trigger marketing is, the different types of marketing triggers, the benefits of trigger marketing, best practices, and more. What is Trigger Marketing? Trigger marketing delivers relevant and timely messages to customers...
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direct marketing tips
31
Jul

10 Effective Direct Marketing Tips for 2024

July 31, 2024, , ,
Direct marketing takes a one-to-one communication strategy to engage with potential customers on a personalized basis. Unlike advertising, which typically targets a broad audience or a mass market, direct marketing focuses on individual customers or specific segments of the market. It aims to create a direct response from the target audience, often through channels...
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audience segment types
26
Jul

5 Amazing Audience Segments to Target in 2024

July 26, 2024, ,
Audience segmentation allows you to personalize messages and offerings to specific customer groups, resulting in increased engagement, customer satisfaction, and overall marketing success. In fact, a study found that engagement is 101% higher in segmented campaigns (DMA). We all know about demographic, geographic, psychographic, and behavioral segmentation – but consumers are multi-dimensional people –...
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New Mover Statistics for Financial Service Providers
24
Jul

New Movers: 4 Shocking Financial Trends for 2024

July 24, 2024,
New movers are consumers who are in the process of moving or have moved within the last 12 months. These consumers are incredibly dynamic. The move represents a transition point in their lives, where many major decisions are being made — including seeking mortgage lenders, switching banks, and finding new financial service providers. And,...
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customer experience strategies
15
Jul

6 Strategies to Improve the Customer Experience in 2024

July 15, 2024,
Today’s shoppers have many choices and customer expectations for seamless, personalized interactions with brands are higher than ever. As a result, your brand must prioritize the customer experience (CX) and strive to exceed expectations at every touchpoint. Why the Customer Experience Matters Customer experience encompasses every interaction a customer has with your brand. A...
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audience segmentation guide
12
Jul

The Ultimate Audience Segmentation Guide

July 12, 2024
Reaching your audience with a one-size-fits-all approach is simply not effective. Today’s consumers demand personalized outreach and targeted communications. The key to providing this type of personalization lies in audience segmentation. What is Audience Segmentation? Audience segmentation involves dividing a broad target audience into smaller, more manageable groups of consumers based on specific criteria....
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audience segmentation
01
Jul

Audience Segmentation 101: What It Is, How It Works, Examples, & More

July 1, 2024, ,
Today’s digital world is noisy and cluttered, making it difficult for your message to stand out. And with the average person being exposed to 4,000 to 10,000 ads per day, you can’t afford to take a one-size-fits-all approach. This is where audience segmentation comes into play—a powerful strategy that divides your target audience into...
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