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Kristin Jones
2023 holiday shopping statistics
16
Dec

48 Holiday Shopping Statistics (2024)

December 16, 2024,
Festive decorations, family get-togethers, baked goods, and shopping for the perfect gifts are all part of what makes the holidays such a magical time of year. And, with the flurry of consumer shopping and gift-giving, the holiday season provides a wealth of opportunities for brands to connect with consumers and increase revenue. Arm your...
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home improvement industry trends
09
Dec

Home Improvement Industry Trends

December 9, 2024,
As we step from 2024 into 2025, the home improvement industry continues to evolve. Lifestyle changes are at the forefront of decision-making, swaying homeowners in their choice of what and where to spend their improvement budgets. They are motivated by technological advancements and growing environmental concern, with sustainability still very top-of-mind. Here are the top...
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04
Dec

Porch Group Media Sets the Standard in Consumer Data Accuracy

December 4, 2024
Porch Group Media Continues to Excel in Data Quality, Achieving Top Ranks for 3 Consecutive Quarters with Truthset When it comes to consumer data, accuracy is the foundation for marketing success. At Porch Group Media, we take this responsibility seriously, which is why we’re proud to be recognized as a top performer in the Truthset...
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direct mail myths
25
Nov

Direct Mail Myths: Why It’s Still Relevant 

November 25, 2024,
What have you heard about direct mail? That it’s out of date, or a thing of the past?   While our world seems zeroed in on technology, you may be surprised to learn that direct mail is still a highly relevant channel. Postcards, brochures, and flyers are the OG of advertising for very valid reasons. ...
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property data for insurance companies
18
Nov

The Power of Property Data for Insurance Companies

November 18, 2024
The insurance industry faces numerous challenges, including increasing claims costs, climate change, and evolving customer expectations. As a result, insurance companies are increasingly turning to property data to solve these challenges and streamline their operations. Why Property Data Matters for Insurance Carriers Property data serves as the foundation for various critical insurance functions, including:...
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15
Nov

Porch Group Media Packs Thousands of Meals with Feeding Tampa Bay

November 15, 2024,
On November 15, 2024, Porch Group Media joined forces with Feeding Tampa Bay to make a significant impact on the local community. A dedicated team of volunteers from the company spent their day boxing over 14,000 pounds of food and packaging 12,000 meals, which will be distributed to families and individuals facing food insecurity in...
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08
Nov

Porch Group Media Builds a Brighter Future for Veterans with Habitat for Humanity

November 8, 2024,
On Friday, November 8, 2024, Porch Group Media joined forces with Habitat for Humanity of Hillsborough County Florida to build two homes for veterans in need. November is Veterans Initiative Month at Habitat for Humanity of Hillsborough County. Porch Group Media sponsored this initiative to support Habitat’s mission of building and repairing homes for...
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data-driven-marketing
15
Oct

5 Data-Driven Marketing Strategies to Better Understand Your Customers

October 15, 2024
Data is the foundation of your marketing. It informs your decisions, provides insights into what’s working, and helps you understand your customers. What drives your customers to make purchases? What behaviors signal their purchase intent? What’s the best way to reach them with your offerings? To answer these questions, you must go beyond demographics...
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08
Oct

The Power of Email Marketing – 5 Ways Optimize Your Email Campaigns

October 8, 2024,
Email marketing remains one of the most cost-effective ways to engage with customers and generate a strong return on investment (ROI). When done right, it can boost your brand’s visibility and drive a significant ROI. Check out these incredible stats on the power of email marketing: The average expected ROI is $42 for every $1 you spend...
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holiday marketing audiences
05
Sep

8 Holiday Shopping Audiences You Should Target this Season (2024)

September 5, 2024,
Cheerful decorations, family get-togethers, memorable vacations, and hunting for the perfect gifts all make the holidays a special time of year. The holidays will be here before you know it – which means now is the time to start preparing your holiday marketing campaigns. Data reveals that the average holiday spending for US consumers...
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