The journey of car-buying often begins with necessity.   Perhaps your customer’s current car is on its last leg and they want something more fuel-efficient.    Maybe their family is growing, and they need more space.   On the other hand, you may have a customer who wants a sports car, a luxurious upgrade, or a truck that...Read More

The United States is a nation that was built upon the concept of movement and reinvention.  In 2025 fewer and fewer people are relocating within their area than ever before. Is trading up a thing of the past? Today’s new movers seem to be driven by necessity. They’re going longer distances, over state lines, in...Read More

First-party data is gold—but only if you know how to use it. On its own, it tells you what your customers have done with you. But what about the rest of their journey? That’s where third-party enrichment comes in.  In fact, 75% of companies report higher sales productivity after using enrichment tools (SuperAGI). By layering...Read More