Often times, the terms “customers” and “consumers” are used interchangeably, and while similar, there are some key differences that make them different. Consumers are people who could be your customers, and customers are people who are your customers. Seems straightforward enough, right? But in reality, it is very important to know how each is used...Read More
As marketers, we have more data at our disposal than ever before. So why are we still trying to guess who will be interested in our next big campaign? All of this information is available – we just need to know what to look for. Understanding what consumer data is, where it comes from, and...Read More
Direct mail is a channel that’s been often overlooked. With so much reliance on digital platforms, direct mail is often one of the last channels to be considered when marketers are strategizing their media mix. However, through a data-driven approach, today’s direct mail offers you more control of your targeting, so you can reach the...Read More
Americans are reshaping the nation’s housing map. In 2024, 25.87 million people, 7.8% of the U.S. population, packed up and moved. Career opportunities, more space, better schools, and a simple change of scenery were among the top reasons. But in 2025, where people are moving tells an even bigger story. A new MovingPlace.com Report highlights...Read More
Personalization has become the norm of modern marketing, and for good reason. Today’s consumers expect personalized experiences that make their lives easier, more relevant, and more connected. But they also expect brands to respect their privacy. As expectations rise, so does scrutiny. Data privacy has always been top of mind for consumers. According to research...Read More
Customer acquisition has never been more competitive—especially when it comes to home improvement. With rising consumer expectations, evolving digital habits, and tightening marketing budgets, it’s no surprise that 88% of home improvement marketers say acquiring new customers has become more difficult. So, how are the most successful marketers staying ahead of the curve? PGM...Read More
Some people are dreaming of upgraded kitchens or spa-like bathrooms, while others want smart home or eco-friendly upgrades. One person may opt for DIY, while another one hires help. The home improvement industry is complex and always changing to reflect the most current lifestyles and priorities of shoppers. So, what exactly is shaping how homeowners...Read More
The journey of car-buying often begins with necessity. Perhaps your customer’s current car is on its last leg and they want something more fuel-efficient. Maybe their family is growing, and they need more space. On the other hand, you may have a customer who wants a sports car, a luxurious upgrade, or a truck that...Read More
The United States is a nation that was built upon the concept of movement and reinvention. In 2025 fewer and fewer people are relocating within their area than ever before. Is trading up a thing of the past? Today’s new movers seem to be driven by necessity. They’re going longer distances, over state lines, in...Read More
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