Some people are dreaming of upgraded kitchens or spa-like bathrooms, while others want smart home or eco-friendly upgrades. One person may opt for DIY, while another one hires help. The home improvement industry is complex and always changing to reflect the most current lifestyles and priorities of shoppers.  So, what exactly is shaping how homeowners...Read More

The journey of car-buying often begins with necessity.   Perhaps your customer’s current car is on its last leg and they want something more fuel-efficient.    Maybe their family is growing, and they need more space.   On the other hand, you may have a customer who wants a sports car, a luxurious upgrade, or a truck that...Read More

The United States is a nation that was built upon the concept of movement and reinvention.  In 2025 fewer and fewer people are relocating within their area than ever before. Is trading up a thing of the past? Today’s new movers seem to be driven by necessity. They’re going longer distances, over state lines, in...Read More