The automotive purchase journey in 2026 has evolved. Unfortunately, most marketing hasn’t.  Buyers are more informed, more flexible, and far less predictable. They move between online research, comparing options, and seeing the car in person before making a decision.  But a lot of marketing still assumes a simple funnel:   Awareness → “I see a car ad”   Consideration → “I look at a few options”   Conversion → “I...Read More