Home Factors 
The Marketer’s Perspective on Mover Marketing Report explores how brands are utilizing mover marketing strategies to increase their customer acquisition and retention.
Key findings from the report include:
- Who is using mover marketing strategies? Just over one-quarter (28%) of organizations have a mover marketing strategy in place and measurable and another 26% are currently rolling out a strategy.
- Improving customer acquisition and retention. In the past year, mover marketing users have seen significant increases in both customer retention and customer acquisition compared to non-users.
- Budgets are going toward movers. 35% of mover marketing users who have the most successful overall marketing strategies dedicate more than 20% of their marketing budget to mover marketing programs.
- Mover marketing makes an impact. Nearly half of mover marketing users say that mover marketing has a significant impact on overall marketing performance, rating it an eight or higher on a scale of one to ten.
- Pre-move indicators boost success. Those with a mover marketing program in place who have access to pre-move indicators as a part of their program have significantly more success.
